Messy In The Middle: Podcast for Realtors

In this episode of the Messy in The Middle podcast, Ed and Jefi discuss the concept of flow and its importance in achieving a balanced and fulfilling life. Flow state occurs when individuals are fully immersed in an activity, experiencing deep concentration and a sense of timelessness. Ed and Jefi share examples of flow-inducing activities such as skiing, mountain biking, surfing, tennis, dancing,...

In this episode of the Messy in The Middle podcast, Ed and Jefi discuss the importance of staging in the home selling process. They emphasize the need to consult a professional stager who can help tell the story of the home and create an emotional connection for potential buyers. They also highlight the three Ds of staging: declutter, depersonalize, and deep clean. Listen as they share how staging...

In this Messy In The Middle Ten-Minute Takedown, Ed and Jefi discuss the importance of creating a buzz when selling a property. They highlight the three key elements of creating buzz: price, prep, and promotion. They emphasize the significance of pricing a property correctly to attract buyers and generate excitement. Ed and Jefi also discuss the importance of preparing a property for sale, includi...

In this Messy In The Middle Ten-Minute Takedown, Ed and Jefi discuss the importance of living in the now and focusing on what can be done in the present moment. They emphasize the need to let go of fear and uncertainty about the future and instead concentrate on the controllable aspects of their business. They highlight the significance of daily activities, such as making calls, sending notes, and...

In this episode, Ed and Jefi discuss mid-year updates and the importance of tracking numbers. They explain how a mid-year update can provide a frame of reference for year-over-year comparisons, making it easier to analyze market trends. They also give examples of how to structure a mid-year update call with clients, including tracking the number of homes sold, active listings, and months of supply...

In this episode, Ed and Jefi catch up with Jeremy Patterson, a mortgage expert and the owner of Fairway Mortgage in San Diego, California. With over 15 years of experience in the industry, Jeremy has helped numerous clients achieve their homeownership dreams. Jefi, Ed, and Jeremy discuss the current state of the mortgage market and how it has evolved over the past year. They also talk about curren...

In this episode, Ed and Jefi discuss the importance of finding creative solutions when things go wrong in real estate transactions. They provide key points and questions to ask when faced with difficult situations, emphasizing the need to have a solution-based focus and to think outside the box. Ed and Jefi also touch on the importance of knowing your creative process and environment when trying t...

Jefi and Ed are two realtors who recently had an interesting experience while discussing buying and selling a home. Jefi and Ed share their perspectives as realtors, discussing the buyer and seller viewpoints. Ed advises clients to take their time when making decisions and, if necessary, use tools to weigh pros and cons. He also emphasizes the importance of empathy when working with first-time hom...

In this episode of the Messy in The Middle podcast, Jefi and Ed discuss their recent client events and how they build community through small and large-scale events. They offer key takeaways and tips for organizing successful events to connect with clients and colleagues. Jefi and Ed also discuss the power of food at client events and how it builds community.  QUOTES “Start small. If all of y...

In this episode, Ed catches up with Jefi across the pond! They discuss strategies for achieving work-life balance, including managing client expectations and communication. They highlight the value of having a reliable team member to support and assist in providing clients with timely information while you are away. Jefi and Ed share how implementing efficient systems and creating clear client exp...

In this episode, Jefi and Ed sit down with Marc Goldin, a top-producing real estate agent in Atlanta and the founder of the Golden Group. He shares his journey from working with three other firms to starting his own successful agency. Marc discusses the importance of always playing up - surrounding yourself with people who are better than you to continuously grow and improve. He emphasizes the nee...

In this episode, Luz Daniels, a top-performing Keller Williams agent in Denver, Colorado shares her incredible journey, from her humble beginnings searching for opportunities in classified ads to her successful real estate career. She talks about the mentorship she received and how she learned the importance of providing good service and staying proactive even when business is slow. Luz shares her...

In this Ten-Minute Takedown, Jefi and Ed are talking about pre-list renovations and how you can  spend money wisely when preparing to list a home. They suggest thinking about what buyers will see when they first walk up to the house, hiring a designer to help keep the colors neutral and modern, and adding small touches such as cleaning the windows and trim. Jefi and Ed also discuss how you ca...

The current state of the housing market can be difficult to navigate. This week, Jefi and Ed  explain why the rate of transaction volumes is down, and why prices are up, indicating a lack of supply. They discuss how to create supply, by nurturing relationships with people in their database and looking for a home in their area that would be a good match for potential buyers. They also suggeste...

Jefi and Ed are discussing the concept of “fool or favorite” this week, which is taken from Chris Voss’ book Never Split the Difference. They share how realtors can provide clients with options that allow them to make wise decisions. At the same time, agents can remain the favorite option and be seen as trustworthy. Ed and Jefi discuss the difference between forecasting and hope-casting and share...

On this episode of Messy in the Middle, Ed and Jefi discuss Chris Voss' book Never Split the Difference, which is all about negotiation and communication. They talk about why it's important to understand negotiation and communication, and they discuss how they have used the book and the additional class they took with the Black Swan Group to help improve their practices. They believe that if every...

It’s time for a ten-minute takedown! This week Ed is challenging Jefi to participate in the preview challenge, which involves previewing all properties that come on the market in a 15-day period. Jefi and Ed emphasize the importance of challenges as a means of staying motivated and making progress. They discuss the benefits of previewing properties and how it can lead to increased activity in the...

Building a community around shared interests can be a powerful tool for bringing people together. This week, Jefi and Ed share tips and tricks on how to do something you love, share it with people you love, and build a community around it. As realtors, Jefi and Ed discuss the importance of organizing events to engage with your community and foster a sense of belonging. Whether it's through a runni...

Are you in the market for a new home? Whether you're a first-time buyer or a seasoned homeowner, the process of finding the perfect property can be overwhelming. The real estate industry has undergone rapid changes in the past few years, and it can be challenging to keep up with the latest trends and technologies. That's where knowledgeable and experienced real estate agents come in. In this week'...

In this week’s Messy in the Middle episode, Jefi Moultrie and Ed Billings share how you can find balance, reduce anxiety, and thrive in the changing real estate market. They discuss the importance of having a routine, implementing a discipline plan, and sticking to it. Jefi and Ed share how routine can keep you on track and help ensure that you reach your goals.  QUOTES “Routine is going to h...

In this week’s Messy in the Middle episode, Jefi Moultrie and Ed Billings talk with Mario Sikora, Founder and CEO of Awareness to Action International, which provides executive coaching and enneagram-based leadership programs. Mario discusses the three instinctual domains of human behavior: preserving, navigating, and transmitting. He shares how people's biases can affect how they interact with ot...

In this week’s Messy in the Middle episode, Jefi Moultrie and Ed Billings share how you can avoid the fallout from rapid referrals and connect your clients with realtors they can trust. They discuss the importance of taking the time to assess your client’s needs, vetting the agents you refer, and leaning into the network of realtors you know.  QUOTES “You know everyone you need to know. If yo...

In this week’s Messy in the Middle episode, Jefi Moultrie and Ed Billings discuss the process of selling a homestead and the unique challenges that come with it. They talk about why it is important for real estate agents to recognize and manage emotions in their clients so they can understand them and make the home-selling process smoother and easier. QUOTES “If you understand your client’s fears,...

In this week’s Messy in the Middle episode, Jefi Moultrie and Ed Billings talk about the benefits and challenges of working with friends. They discuss different qualities you want to look out for in a realtor and share three questions that can help you make a great decision when considering whether or not to work with a friend. QUOTES “When you hire a realtor that is a friend we are not going into...

In this week’s Messy in the Middle episode, Jefi Moultrie and Ed Billings discuss how Google Voice can be an asset for any realtor. They share how you can set it up, how it can be used as an organizational tool, and how you can use it to streamline communication. Ed and Jefi also explore strategies for business growth that can impact your whole team and keep you from missing out on opportunities a...