MerchantSpring
MerchantSpring Marketplace Masters
Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.
Author
MerchantSpring
Category
Podcast website
Latest episode
Jul 3, 2026
Where to listen?
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Episodes
Agency Best Practice | How to Shift Client Profits Through Conversion Rate Optimization 01.04.2024 50:08
🚀 Elevate Your Digital Game: Unleash the Power of CRO! 🌐💰 Join Tim McKenzie , Chief Growth Hacker - Amazon & eCommerce US & EMEA of Dynamix Digital as he delves into the nitty-gritty of Conversion Rate Optimization (CRO) and uncovering strategies to transform your digital game and boost profitability. 📈💰 🔍 Key Discussion Points: ▶Cracking the Conversion Code: Tim will share insights...
Amazon Vendor | The Power of Data: Elevating Amazon Vendor Performance and Profits 21.03.2024 41:05
Today on Marketplace Masters, we delved into the world of e-commerce with a focus on boosting Amazon vendor channel performance. Host Paul Sonneveld was joined by Carina and Rob from eCommerce Nurse , experts in strategic consulting and brand development. They discussed the power of data in transforming vendor performance and profits, offering unique insights and expertise to help brands scale in...
Agency Best Practice | Amazon SOP Mastery: Streamlining Excellence in Agency Operations 03.03.2024 46:05
In this episode of Marketplace Masters, sponsored by MerchantSpring , host Paul Sonneveld delves into the topic of standard operating procedures (SOPs) for medium-sized Amazon agencies. Joining him are Andrew Banks , CEO and Jonathan Newton , COO of VentureForge who share insights on enhancing Amazon brands and achieving operational excellence. Tune in to learn how to systematize your operations...
Agency Best Practice | Systematizing Operations for High-Quality Service Consistency 22.02.2024 36:37
On this episode of Marketplace Masters, host Paul Sonneveld delves into the world of e-commerce with a focus on systematizing Amazon operations for agency success. Anton Kimfors , Founder and CEO of Sellwave , shares his expertise in scaling up and building efficient operations to ensure client satisfaction and agency profitability. Tune in to learn valuable insights on managing client service sk...
Amazon Vendor | The Art of Scaling with Conservative Budgets 18.02.2024 36:43
In this episode of Marketplace Masters, host Paul Sonneveld delves into the intricate world of e-commerce, spotlighting the unique challenges and opportunities facing small manufacturers on Amazon. Joining him is special guest Kai Berger, the driving force behind Heyhome, a customer-centric performance marketing agency dedicated to brand manufacturers on Amazon. Kai, with over 15 years of experien...
Agency Best Practice | Proactive Strategies for Amazon Account Health Excellence 07.02.2024 36:34
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Leah McHugh , the Amazon Seller Consultant at eCommerceChris . They discuss the intricacies of Amazon Account Health and provide valuable insights on how to effectively respond to seller account issues. Leah shares her expertise in helping sellers communicate with Amazon to protect and save their businesses. The episode als...
Amazon Vendor Panel | Insights and Tips to Succeed in 2024 01.02.2024 1:04:37
In this special episode of Marketplace Masters, we shake things up with a panel of experts who share their top tips for succeeding in the Amazon vendor space in 2024. Each panellist has three minutes to deliver powerful strategies, followed by a live Q&A session where listeners can submit their questions. Tune in to gain valuable insights from Matt, Martin, Bruno, and more! This episode is...
TikTok and Social Media for Brands 29.01.2024 28:38
In this episode, Gabriel Wolff , the founder of Everything Bagel , shares his insights on how his agency differs from others in the industry. With years of experience on the brand side, Gabe understands the challenges of aligning incentives with traditional agencies. Everything Bagel aims to solve this problem by providing a range of services tailored to each client's needs, without the cons...
Influencing Organic Rank 17.01.2024 24:51
In this episode, James Dihardjo interviews Marcel Marculescu , the CEO and co-founder of IntelliRank , an agency that helps Amazon and Walmart sellers increase their visibility on the platforms. Marcel discusses the importance of organic ranking and how IntelliRank helps sellers achieve higher visibility. They also touch on the relevance of organic ranking during Q4 and why it's on Marcel&ap...
Amazon Vendor | Cracking the Code: Vendor-Specific Amazon Advertising Tactics 08.12.2023 32:13
In this final episode of Marketplace Masters for the year 2023, host Paul Sonneveld is joined by Cagan Aceter , founder of Margad , a marketplace solutions agency. With over eight years of experience, including time spent at Amazon, Cagan shares his expertise on advertising campaigns on the Amazon platform. The episode delves into the intricacies and tactics that vendors need to consider to ampl...
Insights on international and multi-channel expansion from an expert! 01.12.2023 22:45
In this episode, Jonny from Vanquish Agency joins the host for a discussion about their unique approach to international expansion and brand building. With over 20 years of experience, Jonny shares how Vanquish fills a gap in the market by providing end-to-end services for scaling businesses internationally. Unlike other agencies, Vanquish is channel agnostic and focuses on creating a seamless a...
Amazon Vendor | Tips to Elevate Your Negotiation Outcomes in 2024 22.11.2023 31:49
In this episode of Marketplace Masters, Ashley Wales-Brown , the Managing Director of Podean Australia , a global Amazon agency, dives deep into the world of e-commerce and explores the complexities of negotiating with Amazon during their Annual Vendor Negotiations (AVN). He discussed the challenges and opportunities that brands face on the platform. They emphasize the importance of understandin...
Agency Best Practice | European Expansion: Strategies for Fashion and Sports Brands 10.11.2023 39:26
In this episode of Marketplace Masters, host Paul Sonneveld interviewed Valerie Dichtl , founder of Marketplace Uni , about the opportunities and strategies for fashion and sports brands in the European marketplace market. They discussed the challenges agencies face in improving performance and expanding into the marketplace and the current landscape of marketplaces in Europe. Valerie shared he...
Amazon Vendor | Mastering the Art of Contracts and Negotiations: Strategies for Success 03.11.2023 41:19
This podcast episode of Marketplace Masters, sponsored by MerchantSpring, explored the world of contracts and negotiation on Amazon, specifically for Amazon Vendors. Host Paul Sonneveld interviewed Alan Adams, the CEO/Founder of Navazon Consulting and discussed commonly asked questions and topics related to terms and conditions, such as content ownership and contract disputes. The episode aims to...
Agency Best Practice | How to Succeed in Premium Beauty on Amazon 20.09.2023 36:57
In this episode of Marketplace Masters, sponsored by MerchantSpring , the focus is on succeeding in premium beauty on Amazon. Hosted by Paul Sonneveld , the episode features two esteemed guests from Invinci: Renee Parker , Co-Founder and Director of Strategy, and Maria Dane , Partner and Head of North America. Renee and Maria share their expertise in advising and executing strategies for premium...
Agency Best Practice | Amazon Inspire: New Era Content Marketing - Where Inspiration Meets Shopping 22.08.2023 27:42
In this episode of Marketplace Masters, we dive deep into the world of e-commerce and explore Amazon Inspire. Our guest, Sarra Maatallah , an esteemed e-commerce growth strategist and Amazon expert and the founder and CEO of eCommense , shares her in-depth knowledge of Amazon systems and discusses how brands can thrive on the platform. They delve into the basics of Amazon Inspire, a new feature ad...
Global Selling: Creating Global Bank Accounts in Seconds with Airwallex! 17.08.2023 22:24
In this episode, host James Dihardjo was joined by Cainen Gerety and Curtis Shoung from Airwallex , a financial platform that focuses on global payments and simplifying the process for businesses. They discuss the concept of the global account, which allows users to open bank accounts in different regions to facilitate global expansion. The conversation touches on the benefits of using Air Walle...
Amazon Vendor | Strategic Product Catalogue Management for Amazon Vendors 17.08.2023 43:05
In this episode of Marketplace Masters, host Paul Sonneveld was joined by guest Jason Landro , co-founder of Nectar , a digital marketing agency, they explore strategies for scaling e-commerce sales and navigating the complexities of Amazon's marketplace. Tune in to gain valuable insights on positioning content marketing strategies and solving complex problems in the world of Amazon vendor ma...
Agency Best Practice | Walmart 1P: Essential Need-to-Knows for Walmart Suppliers 11.08.2023 32:14
In this episode of Marketplace Masters, host Paul Sonneveld invited Eric Smith , VP of Product for SupplyPike , to discuss strategies, tips, and insider knowledge on how to thrive as a supplier at Walmart. Eric shares insights on reducing revenue loss, managing retail deductions, and resolving compliance issues. Despite both Paul and Eric having colds, they power through to provide valuable infor...
Amazon Vendor | Bridging the Gap: Aligning Amazon Goals with C-Suite Expectations 09.08.2023 34:32
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Michael Swenson , Chief Growth Officer and Managing Partner at Rocketbike , who shares his expertise in Amazon sellers and vendors central. He discussed the misalignment that often occurs when managing performance and making decisions within a brand on Vendor Central. Tune in to learn about strategies and success stories in...
Agency Best Practice | Brand Growth Blueprint: Mastering the Amazon Brand Lifecycle 07.08.2023 40:36
In this episode of Marketplace Masters, we delve into the secrets of successfully establishing and growing a brand on Amazon. Our guests, Onno and Stephen from RT7, share their valuable expertise and perspectives on how to best achieve this. This episode takes you through the process of managing client expectations to making strategic investments, they provide practical tips and insights for navi...
How to Sell your Agency: An Insider's Perspective on Valuations, Preparation and Practical Considerations 01.08.2023 34:22
In this episode, we dive into the world of mergers and acquisitions in the e-commerce space. Our guest, Charles Tellier , CEO of D2E Labs , shares his insights and experiences from his career in investment banking and as an entrepreneur. He discussed the importance of founders taking a step back from their companies, the future of agencies, and the challenges and benefits of acquiring other busin...
Amazon Vendor | How to Avoid Getting Stung by Amazon Returns 28.07.2023 26:36
In this episode of Marketplace Masters, host Paul Sonneveld and guest Warren Coxall, Co-Founder of Totalyty, dive into the enigma of Amazon returns within the context of Amazon vendors. They discuss what Amazon returns are, how they work, and most importantly, strategies to prevent or reduce them. With Warren's expertise in e-commerce and Amazon, this episode offers valuable insights and act...
Agency Best Practice | Expanding Horizons: The Lucrative Potential of Amazon Japan 23.07.2023 43:27
In this episode of Marketplace Masters, host Paul Sonneveld invites Dano Falk from DefDevice to share his expertise on expanding to Amazon Japan. Dano, the founder of DefDevice, has over 20 years of experience in digital marketing and specializes in crafting customized marketing strategies. He discusses the lucrative potential of Amazon Japan for veteran Amazon brands and provides valuable insig...
Agency Best Practice | Secrets to Skyrocketing Your Amazon Sales 12.07.2023 39:27
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Dr. Travis Zigler , CEO of Profitable Pineapple Ads and a recovering optometrist turned e-commerce entrepreneur. They discuss strategies for building a thriving email list and driving unprecedented growth for Amazon businesses. Dr. Zigler shares his expertise on audience building and growing brands with Amazon. Tune in to lea...
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