Merchant Sales Podcast

Merchant Sales Podcast

Business EN ↓ 500 episodes

A collaboration between The Green Sheet and CCSalesPro.com, this weekly podcast provides insights for ISOs and Agents who want to build their merchant portfolio. Learn how to sell merchant services and listen to interviews with industry experts.

Author

Merchant Sales Podcast

Category

Business

Podcast website

soundcloud.com

Latest episode

Jul 10, 2026

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Episodes

Benefits of Selling a POS Ecosystem That’s Processor Agnostic 12.02.2021

Tune in to discover how Zuza has created a single platform that works across multiple verticals to support businesses’ multiple ordering and payment channel needs. It’s processor agnostic, and can be private labeled by ISOs, said Danny Makhail, Founder and CEO of Zuza. And stick around to hear Patti describe recent payment and fraud trends, and for James’ prediction for cash discounting’s tipping...

Chat Bots: Revolutionary Approach to Restaurant Ordering & Payments 05.02.2021

This week Michael Richardson, President of URHOST, details how chat bots are being leveraged to automate mobile ordering and payments for restaurants. "It's a tool customers get excited about," he says. Patti reports on what ongoing consumer adoption of P2P payment apps could mean for payments to merchants. And James addresses the role of sales managers.

Discover a Practical Approach to Bank Referrals 29.01.2021

"You're doing a deal, not just making a sale," explains Jaron Rice, CEO at Magothy Payments. Learn how that plays out as Jaron walks you through what it took to land Magothy's first bank referral agreement. Plus, Patti reports on Mastercard & Visa efforts to move more merchants to contactless payment acceptance, and James fields a question on waiving surcharges.

What SMBs Need from Payment Services Providers 22.01.2021

Making things easy makes for sticky merchants," says Eric Bernstein, COO at ValorPaytech. Learn how ValorPayTech makes things easy for merchants with an omni-channel processor-agnostic payment acceptance solution that supports cash discounting. Plus Patti reports on year-end consumer spending, and James offers his take on interchange padding.

Learn How to Forge ISV Relationships & Sell to Attorneys 08.01.2021

There's a lot of value to be gained from partnering with independent software vendors (ISVs), "but it needs to be a two-way street," says Cal Grant. Grant, a 15-year veteran of merchant services, has spent much of his career forging relationships with ISVs and is now Chief Revenue Officer at Caseroads, an ISV specializing in automating law offices. Learn first hand what ISVs are looking for from p...

Q&A Sessions on the Merchant Sales Podcast 01.01.2021

In this special holiday episode of the merchant sales podcast, we are bringing you 3 recent Q&A sessions where James Shepherd talks with industry professionals about merchant cash advances, agent compensation and getting merchants off the fence.

Building an ISO/MLS Powerhouse 18.12.2020

Learn first hand how the Payroc team has built a merchant sales powerhouse. Plus get expert advice from James for selling on value. And Patti reports on how ill-prepared businesses with automated fuel dispensers are for the upcoming EMV compliance deadline, and discusses how ISOs and MLSs can turn this into an opportunity.

Reboot PCI Compliance & Drive Up Revenues 11.12.2020

Consumers' personal information (PI) is under attack, rendering merchants vulnerable, but PCI compliance is only one part of the answer. Learn from Dr. Ross Federgreen, CEO at CSR Privacy Solutions, how ISOs and MLSs can update service offerings to help protect merchants handling PI, and create robust new revenue opportunities in the process. Plus Patti reports on the growing trend toward POS lend...

Cashing in on eCommerce Opportunities 04.12.2020

Helping SMBs pivot to online sales is the next big opportunity in merchant services, says Keith Sampson, National Sales Director at North American Bancard. Keith and Grace Hwang of BigCommerce explain how the two firms are partnering to empower NAB's sales partners to sell ecommerce services. Then James and Patti discuss opportunities for pitching online scheduling coupled with cash discounting to...

Tapping into $20 Trillion Opportunity: B2B Payments 21.11.2020

B2B payments are a huge opportunity for the taking by ISOs and agents, says Roger McNamara, President of Guide2Interchange. Roger describes how to grow residuals by honing in on the unique needs and value prop for B2B merchants accepting card payments. Plus James explains 3 strategies for deploying successful ISO sales teams, and Patti reports on merchant card acceptance preferences.

Selling Cash Discounting To A 200 Location Franchise 19.11.2020

Get answers to some probing questions. This video will give relevant advice that you don’t want to miss! Today I’m answering some great questions from an agent. He has a 200-location franchise interested in cash discounting. Listen and get answers to these questions and more.

Help Merchants Stay Online at All Times 13.11.2020

This week, Ben Robinson, Director at Apeiron, describes a technology solution that keeps merchants processing online even when their Internet connections are down. Then, Patti reports on anticipated spending trends for the year-end holiday season, and James addresses a question on the minds of many ISOs: to 1099 or W2?

Learn How to Increase Profits AND Maintain Control of Your ISO 06.11.2020

Kevin Smith, President of Secure Bancard, explains how his wholesale ISO has taken previously outsourced processes in house to boost efficiency, effectiveness and profitability. James offers advice on selling POS solutions, and Patti reports on a new Visa initiative to drive more contactless adoption among small and micro-merchants.

Keys to Building a Successful Sales Team 30.10.2020

Bob Carr has been building successful ISOs since the 1980s, and in this week's episode he shares some secrets of his success. "You can still make good money in this business," Bob says. Bob, who latest venture is called Beyond Inc., describes how a commitment to training makes this possible. Plus, Patti reports on how the SBA is simplifying the PPP loan forgiveness process for some small businesse...

Sell More, While Driving Less 23.10.2020

"There's an app for that," says Steve Benson, CEO at Badger Maps. In this week's featured interview, Steve explains how mapping technology can help agents and can boost sales by at least 20% sales while driving 20% fewer miles. Then Patti reports on one big bank's play for Square merchants, and James has some tips for newbies.

Learn What it Takes to Ride the Cash Discounting Wave 19.10.2020

Agents selling cash discounting have significantly stronger residual streams than those just selling traditional card processing, says Dave Fiegle, Vice President of Sales and Business Development at Retriever Merchant Solutions. The biggest obstacle to success isn't merchant attitudes, but agent buy in, Dave says. James continues on this theme during Questions from the field, and Patti reports on...

How Top Merchant Services Reps are Making Money in 2020 (2 Proven Paths to Success!) 09.10.2020

There are 2 strategies I see merchant sales reps using to succeed in 2020. In this special 20 minute podcast episode, James shares two paths to success that individual merchant sales reps and small ISOs are taking in 2020 to position themselves for the future. One of these paths might surprise you! Join James as he shares insights from his consulting trips, one on one coaching and interactions on...

Close 3 + times (without making them angry) 09.10.2020

Close 3 + times (without making them angry) by Merchant Sales Podcast

Imply agreement to get a yes (advanced sales technics) 07.10.2020

Imply Agreement – Advanced Sales Technique Increase your merchant services revenue big time with this advanced sales technique. Learn the art of using buffer statements to imply agreement in the sales process.

Building a Telemarketing Team that Generates Solid Leads 02.10.2020

Discover challenges & opportunities of using telemarketers Building a team of telemarketers that can provide agents with a steady stream of solid leads takes time, but "it pays for itself in the long term," explains Dustin Magaziner, Partner at PayBright, in our featured interview. Then Patti reports on new rumblings in Washington over interchange. And James suggests a new telemarketing pitch: con...

Buffer Statements (advanced sales technics) 28.09.2020

An advanced sales technique – Buffer Statements Want to make double or triple your current income? There is an elite group of sales professionals who are the top 1%. Find out if you have the “X” factor and learn to use buffer statements.

Selling High Risk Merchant Accounts 25.09.2020

Discover the value of adding high-risk accounts to your book Wondering if it's time to learn how to step out of your comfort zone and pursue high-risk merchant accounts? Josh Ewin, President & COO at Helios Payments, explains how Helios has built a strong book of business around high-risk businesses, like ecommerce, CBD and subscription services. Plus, Patti reports on growing demand for Buy-Now-P...

Selling Merchants through Bank Referral Relationships 18.09.2020

How to get banks to send you merchant accounts on auto pilot. Learn the ins and outs of establishing valuable bank referral relationships with EPNA president Laura Calixte. As a follow up to this interview, James shares his thoughts on the future of statement analysis and online applications as well the new ISO Amp solution.

My Favorite Opening Pitch 14.09.2020

My all-time favorite opening pitch Which of my opening pitches has sold the most merchants? I’ve sold hundreds of merchant accounts; find out which opening has been my favorite.

The Future of Integrated Restaurant POS 11.09.2020

Learn what SpotOn is up to with their latest acquisition and the keys to social selling in merchant services. RJ Horsley of SpotOn shares details of their latest acquisition, "Seat Ninja" and how they are integrating this software to help restaurant owners grow their business. In questions from the field, James talks about social selling and shares practical tips to sell more merchant accounts usi...

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