Merchant Sales Podcast

Merchant Sales Podcast

Business EN ↓ 500 episodes

A collaboration between The Green Sheet and CCSalesPro.com, this weekly podcast provides insights for ISOs and Agents who want to build their merchant portfolio. Learn how to sell merchant services and listen to interviews with industry experts.

Author

Merchant Sales Podcast

Category

Business

Podcast website

soundcloud.com

Latest episode

Jul 10, 2026

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Episodes

Don't Let Chargebacks Eat Your Lunch 11.06.2021

Learn how chargeback solution providers work with ISOs and merchants to protect against chargeback losses. Chargeback solutions will help improve the lifetime value of a merchant relationship, says Colin Eddy, Partner & Alliance Guru at Chargeback Gurus. Then Patti reports on EMV compliance hurdles at fuel stations, and James offers advice on getting slow-to-sign merchants across the finish line.

How to Overcome Objections to Cash Discounting? 09.06.2021

The question today comes from an agent who’s getting objections to cash discounting. She wants to know how to overcome these objections.

Integrating cash discounting is easier than you think... 07.06.2021

The leap to integrating cash discounting and surcharging to POS, card not present, gateways, etc. is more possible than you may believe. Here's how...

Selling Cash Discounting to Monster Merchants 04.06.2021

Tune in to learn how Dynamic Merchant Processing has succeeded in selling cash discounting to large merchants. These monster merchants are seeing minimal customer pushback, and their valuations are rising because of cash discounting, says Dustin Wilkins, President at Dynamic. Plus Patti reports on a new Square-Plaid collaboration and James answers questions from the field.

Cold Calling Merchants in Saturated Markets 02.06.2021

The agent today is from the UK. She asks what to do when the merchant says, “You’re the sixth person to call today about card services!” How can you get past that instant barrier?

Find the Best POS Providers for Your Merchants 21.05.2021

With over 1,000 POS system providers in the market, identifying those that address your merchants' needs, are processor agnostic and payment processing friendly, can be challenging. POSHeros.com simplifies the task. It's a comprehensive directory of POS software and processor compatibility, and it's creator, Derrick Hess, explains what went into creating the directory and how it works in this week...

How Do I Become My Own ISO? 19.05.2021

Here is my take on the approach YOU should take when choosing to start your own ISO or merchant service company!

Building a Software & Services Sales Machine 17.05.2021

Learn first-hand how Beyond is building a software and services sales powerhouse. The big payback is lower attrition, explains Brent Rose, Chief Revenue Officer at Beyond. And stick around for James's tips on selling software and Patti's report on consumer and small business payment trends. Learn first-hand how Beyond is building a software and services sales powerhouse. The big payback is lower a...

Building an Attrition-Proof Book with ISV's and VAR's 07.05.2021

Learn how integrating payment processing with ISVs and VARs leads to a pipeline flush with solid leads that become sticky customers. "ISOs and agents should really be thinking about these strategic opportunities," says Gary Liu, President of Priority IS. Plus Patti reports on the latest developments in QR code payments, and James talks about making the transition from payment processing to softwar...

Native Payment Processing for Salesforce & Netsuite 30.04.2021

Discover how you can offer a native processing solution for companies using Netsuite and Salesforce. It's a sticky proposition, explains Ben Frisch, Director of Business Development at Accept. Blue. Then stick around for Patti's report on the latest in crypto payments, and James' take on barriers to successful sales strategies.

How Can I justify Switching from Shopify 28.04.2021

The agent this week has several prospective clients who use Shopify. She asks how to overcome the objection of penalty fees for switching? What is the talking point?

Believe and You WILL Achieve 26.04.2021

Your beliefs may be holding you back from earning more money and happiness! Here's why...

Getting Merchants off the NAUGHTY List 23.04.2021

No ISO/MLS wants one of their merchants placed on the MATCH list. But it's not a death knell either, says James Huber, an attorney who specializes in helping merchants get off the card brands' "naughty list." Plus, Patti shares promising economic news, and James offers advice on how to drive sales successes by transforming negative beliefs.

Q & A - How to Flip Stripe Merchants to Your Gateway 14.04.2021

This week’s question is from an agent whose clients are mostly eCommerce merchants. Many eCommerce merchants are well satisfied with Stripe. She asks, “What is the talking point and strategy to engage satisfied Stripe customers?”

Seizing a 700 Basis Point Opportunity 09.04.2021

Tune in to discover how Dylish helps ISOs and agents go toe-to-toe with national restaurant delivery services, undercutting the big guys' fees and dishing out big margins on delivery and processing fees - upwards of 700bp, says Dylish's John Sarabia. Plus, Patti reports on card fraud trends, and James tackles the question of when is the right time for an agent to go out on their own.

Q & A - How can I ease the fears of my client? 07.04.2021

The question this week is from an agent whose cash discount client has some concern about legal threats from that ½ of 1% of disgruntled customers. The client is a 45-location well-known fast-food chain in the southeast which has completed the first month with the agent.

Get the Inside Scoop on Level 2 & 3 Interchange Optimization 02.04.2021

Tune in to learn how Level 2 and Level 3 optimization works, and why ISOs and MLSs should care. "B2B is a $20 trillion opportunity," says Roger McNamara, President of Guide2Interchange. Plus Patti reports on the latest legal salvos targeting interchange, and James discusses the top 3 criteria for selecting a processing partner.

Q & A - Can a business pick and choose who pays a surcharge? 31.03.2021

The question this week comes from an agent concerning a large client he’s had for a couple of years. Work is in progress for a custom solution which will allow the business to surcharge through a virtual terminal environment. However, will compliance issues prevent this business from picking and choosing which customers receive the surcharge?

NMI Acquires USA ePay to Optimize Sales Opportunities. 26.03.2021

Tune in to learn about NMI's recent acquisition of USA ePay and how the combination will help ISOs and agents deliver omnichannel solutions and expand into new markets. "We're a bring your own MID gateway provider," explains Vijay Sondhi, NMI's CEO. Plus Patti reports on one powerful U.S. Senator's reaction to Visa and Mastercard plans to raise interchange, and James explains how and when to make...

Making Gift Cards a Sticky Proposition 19.03.2021

Discover how gift card programs help businesses improve cash flow and customer engagement, while improving your merchant retention. SwipeIt.com will even convert merchants with existing gift card programs for free, Gift Card Guru Larry Rubin told us. And stick around to learn about upcoming interchange fee changes, and leveraging LinkedIn to land more sales.

Q & A – Should I Pitch Surcharging or Cash Discounting? 17.03.2021

The question this week is from an agent with a big opportunity to sell a multi-location business of drive-through coffee shops. This is a small transaction business with average ticket size of $5 to $6. They are currently processing with PayPal at 2.7% and no swipe fee and they are open to eliminating their processing fees.

Surcharging Roadblocks? Not in Kansas Anymore 12.03.2021

Fresh off a legal victory regarding the constitutionality of merchant surcharging in Kansas, Jonathan Razi, CEO at CardX, talks about the lawsuit and what the court decision means for credit card surcharging in Kansas. Then Patti reports on retailers' 2021 priorities in tech and customer engagement. And James explains why it's important to act strategically when presenting merchants proposals.

Selling Cash Discounting to CNP Merchants 05.03.2021

Discover how Elevate Payment Alliance helps card-not-present merchants benefit from cash discounting. The solution leverages the low-cost ACH network, Hawkins Siemon explains , Elevate's Founder & CEO. Patti gives an update on consumer spending. James answers the question: What's the value of a merchant statement?

Grow Your Book with an EMV Retrofit Solution for Fuel Pumps 26.02.2021

Learn how NRS Petro works with ISOs and agents to move the EMV compliance needle at gas stations with pay at the pump. Payment processing at these locations may seem complicated, but Eric Goldberg, Vice President at NRS explains how they have simplified it for sales partners and merchants alike. Plus Patti provides an update on Venmo's merchant-acceptance play, and James offers sound advice on clo...

Take a Deep Dive into Pricing Strategies 19.02.2021

Tune in for an in depth discussion on pricing strategies and statement analysis, as Patti probes James on a range of topics, including fee padding, interchange optimization, surcharging and cash discounting. Then Patti reports on a new merchant satisfaction survey, and James tackles a question from the field on cash discounting and sales tax. Download a free eBook on cash discounting and sales tax...

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