Merchant Mastery Elite

Offer stacking your website in a winning hierarchy of content is essential for hitting those conversion numbers we discuss. In module two we learn how to apply the offer stack to your home page, product pages, and collection pages. Why this page? Home pages are super important as you never get a second chance to impress OR make a first impression. Strong offer stack attributes will communicate how...

Mastering the art of website conversions with NO coding experience needed This is all about building your website which is a constantly evolving core aspect of your business and crucial to your Merchant Success Track. At the end of the day you want your friends, your family, prospects, and customers, to love your website so much that they keep coming back and are SCREAMING from the rooftops about...

This module is all about "Wire Framing" your website! Translation? I'm gonna show you how to take everything from your Level 1 work: offer stack, hooks, TBIF etc... And see where we're going to put them on your ACTUAL website 😀 We'll use Canva templates to layout your website. When you're ready, you can take the work we do in these templates and just copy/paste everythin...

Nailing down your key performance indicators (KPIs) for your sales campaign, so you can set benchmarks, quickly diagnose roadblocks, and know when it’s time to SCALE. What gets measured, gets improved. In order to grow your sales in the long run, it’s absolutely essential that you track specific KPIs over time and establish a data-driven culture focused on constant improvement. It’s how you will i...

How to create the ultimate sales pitch for your products where the perceived value of what you are selling outweighs the cost, and your customers would be silly to say no. When you present your products to your customers on each of your sales channels — like your website, your emails, and your ads — you are really pitching your customers. And everything you include on those pages, emails, or ads m...

To grow your Shopify store, there will always be a cost tied to acquiring new customers. One of the best ways to protect your profits is to focus on lowering your cost to get new customers, lowering your Customer Acquisition Cost, (CAC). If we are investing to get new visitors to our online store, and we want to lower our CAC, we can't hope that every new visitor purchases from us. Instead, to...

How to stack immense value in your sales pitch by understanding your customer's decision-making process. Remember — we win our customer’s attention by agitating their pain or appealing to their passion. To accomplish this, we used the Perfect Customer Profile from module 4 to identify multiple big ideas to use as hooks. Now, we need to win our customer’s purchase by stacking so much perceived...

How to captivate your customer’s attention and provoke action. Hooks are used in marketing messaging to agitate a pain or passion point that will stop your customers in their tracks, because you “read their mind,” and spoke to something they are experiencing that they want to change. Hooks are all about your customer’s undesirable situation, or aspirational state, and not about you, the business....

How to define your perfect customer: this is the absolute secret to creating content that wins their attention every single time, and ultimately gets them to buy. Let's call out the elephant in the room — you can’t master any traffic channel, until you first master your customer and offer. Everyone is competing for your customer’s attention online. The only way to stand out, and not be tuned o...

How to create a systematic strategy that builds upon each step, to attract perfect customers and ascend them into fanatics who in-turn help you get more customers. Have you ever heard the saying, "if you build it, they will come"? Well, our team has a different saying: if you build it, they likely WILL NOT come. It's not enough to build and launch a beautiful Shopify store, and expec...

Because the future of your store’s success depends on you mastering the four core levels in Merchant Mastery Elite, and because we want you to get there QUICKER, you will build and launch your campaign in 90 days by ascending through our hyper-focused Merchant Success Track . Remember the four levels in Merchant Mastery Elite? Well, the Merchant Success Track is a streamlined system to guide you t...

We are going to kick things off by looking at your online store's path to success holistically. Specifically, we will show you the eCommerce Tree of Life - a concept we use to demonstrate how you will grow you online store in a balanced, stable way, and ultimately achieve Merchant Mastery. We will show you how to simplify your focus to the four key pillars of eCommerce that will actually get you s...