Merchant Mastery Elite

Conversions API

Domain Verification Process

Understanding Pixels in Digital Marketing

Setting Up Your Meta Business Manager

Setting Foundations for Success

How to generate the most profit with the least spend There are dozens of social and search platforms to advertise on, post on, and climb to the highest ranks. In this course, we start by teaching you one of the most robust advertising platforms in existence: Meta. Why do we start with Meta? Watch the video to find out. What we cover in this module: WHY PAID MEDIA... WHY META? ARE YOU READY TO ADVE...

Keeping track of your core Key Performance Indicators (KPI’s) from Klaviyo, so that you can monitor your progress, and gauge your success! In this module, we will cover what KPIs you need to be tracking for your marketing emails so that you can monitor your progress, and gauge your success! Then we will go over everything you should have completed in Level 3 and what you need to prepare for your t...

How to write, design + send valuable content in every campaign email, while strategically speaking to your audience. Congratulations on setting up your core automated emails. Now you’ll learn how to properly send Campaign Emails to the right audience at the right time, which will ensure that your emails don't land in the spam box. Of your total email revenue, over half should be generated by y...

Recover lost sales with this email automation when your customers view a product on your site. 53% of shoppers say they do research before they make a purchase, over 90% of your website's total visitors will likely never make it as far as actually placing an item in their cart. Luckily, not all is lost, since nearly 45% of your online shoppers do end up visiting at least one of your product pa...

Nurture customer relationships "post-purchase" and drive future sales, with this automated email sequence! Once an order is made from your website, Shopify will automatically email essential transactional information like shipping and pickup notifications to your customers on your behalf. The main purpose of your Post Purchase flow is to develop your brand image and relationship with you...

Recover lost sales, with this highly valuable email automation: the Abandoned Checkout Flow. Believe it or not, shoppers abandon their checkout cart 70% of the time. The reasons for someone leaving something behind are infinite… A kid calls. Your dog barks, etc. On average, the Abandoned Checkout Flow generates the highest click-through and conversion rates per recipient compared to any other ema...

Welcome, Indoctrinate, and Convert your new subscribers into valuable customers - starting with your Welcome Flow. The first few emails that you send out once someone subscribes to your list, are the most critical to converting your new contacts into customers; because this is where your relationship with each other begins. The welcome flow, especially the first email in this series, will be one o...

Creating professional + consistent email content with the Klaviyo Template Builder In this module, I will walk you through all that you need to know to start designing and building your revenue-generating email assets and template. Whether creating emails individually or on a team, there are certain best practices to help you consistently deliver professional content to your email subscribers. Alt...

How to implement your Full Offer Stack in an email By now, you should have completed your Full Offer Stack worksheet. If you have not yet finished it, please go back to Level 1 and finish it before moving forward. The Full Offer Stack, when brought into Email Marketing, is where your Hook + TBIF Value Attributes culminate in creating a perceived value (of your product) that your customer cannot re...

Understanding Email Metrics & Deliverability to Gauge Your Success Like all email service providers, Klaviyo uses “cookies” to track the people engaging with your website and emails which allows businesses to better understand their online clients. In order to track “cookied” site behaviour, you’ll need to make sure that the Shopify integration is set up in your Klaviyo account. This is done t...

We arrived at the Third Core Pillar of eCommerce: Where does email fit in to the “big picture”? In Level 1 you covered product-market fit with Scott, and put your Full Offer Stack into practice working with Dan in Level 2. Now it’s time to further new and returning customer relationships through emails! By strategically setting up our email infrastructure, we guide and nurture our website visitors...

Klaviyo Sign up Link How to implement an eCommerce email marketing strategy that will generate 20-40% of your revenue Welcome to Level 3 of Merchant Mastery Elite! Over half the globe uses email, so if you aren’t actively communicating with your email list today, then you are simply leaving money on the table. When email marketing is accompanied by a website built to convert new traffic into buyin...

In this module, we will cover what KPIs you need to be tracking for your website as Scott said you can’t grow what you can’t measure. Then we will go over everything you should have completed in Level 2 and what you need to prepare for your second milestone meeting with your Merchant Success manager. Lastly, we will finish off with some action items What we cover in this module: KPI SCORECARD METR...

At every step of your customers’ purchase path, there are new opportunities for you to make their purchase paths faster, easier, and more enjoyable. I’ve done rigorous experimentation and analysis, to fine-tune websites to push prospects closer to making a purchase. This process is called conversion rate optimization, or CRO. “CRO requires a growth-driven approach with continuous iterations” We’re...

There are literally hundreds if not thousands of apps in the Shopify app ecosystem and I’ve dabbled with more than I’d care to admit… So to keep everyone sane in this program, I’ve compiled The top “apps” that I’m recommending because these are the ones that myself and the entire team at Social Lite have tried, tested, and gotten results with. These apps have been handpicked because they either in...

I’ve purposely made this module “skippable” I understand that some of you have amazing product photography… some of you have the resources to hire a professional photographer and BIG ups to ya. The rest of us are going to get there. soo setting the tone once again… Just like with copywriting, if you have the resources to hire someone who has dedicated their existence to perfecting the art DO IT. I...

Join me as we embark on a journey of discovery and fulfillment beyond your wildest dreams! In my experience, not many merchants do website copy correctly and it might be one of the most overlooked aspects of a website. The best website copy makes people envision the pleasure of their lives with the products you’re selling... And the pain or void they’re going to experience without having bought yo...

Offer stacking your website in a winning hierarchy of content is essential for hitting those conversion numbers we discuss. In module two we learn how to apply the offer stack to your home page, product pages, and collection pages. Why this page? Sometimes website visitors hop on your site hoping to solve a problem but are unsure which product will help them do so. By offer stacking groups of prod...

Offer stacking your website in a winning hierarchy of content is essential for hitting those conversion numbers we discuss. In module two we learn how to apply the offer stack to your home page, product pages, and collection pages. Why this page? Product pages answer why people should buy the product you’re selling. Think about this, what would prevent someone from buying your product today? Your...

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