Membership Geeks Podcast with Mike Morrison

Running an online membership removes the barriers for doing business around the world. Regardless of where you're based, your members will come from far and wide. This represents a huge opportunity for membership website owners to build a global brand. In this episode of The Membership Guys Podcast, I'm joined by Chris Ducker - founder of Youpreneur - to talk about his experiences in launching a m...

With Valentines Day just passed, love is in the air, and in this episode of The Membership Guys Podcast I'm professing my deepest feelings for my one true love... the membership model. Tune in and find out why we're so enamoured with membership websites, and why they appeal to us far more than any other business model out there.

We've had countless people approach us over the years in need of help in figuring out why their membership site launch hasn't quite gone to plan; and in almost every case it's because they jumped head first into wrestling with membership plugins and creating content - skipping past the crucial task of actually evaluating and validating their idea. I'm joined on this episode of The Membership Guys...

Should your membership site always be open, or only open for limited periods throughout the year? It's a question that comes up frequently; and while we tend to fall on the side of having an "evergreen" membership that's always open, it's hard to deny the appeal of using the urgency and scarcity that are only typically effective with a limited-opening approach. In this episode of The Membership Gu...

Retention is crucial for a successful membership site. It costs more to win a new member than it does to hang on to an existing one; so it stands to reason that you should have a strategy in place  for ensuring that your members stick around. In this episode of The Membership Guys Podcast I discuss 3 specific tips and techniques that you can use to keep your members hooked and subscribed for longe...

As a recognised authority in your field, gaining access to you can be a major reason why people will join your membership website. This introduces a whole host of additional challenges when trying to run and grow your community. In this episode, I'm joined by James Schramko from SuperFastBusiness, who shares his insight and experience from years of running a successful membership site that leverag...

If a membership site launches with no audience to notice, has it truly launched? In this episode we answer the much asked question of whether it's possible - or advisable - to launch a membership site when you do not have an audience. I also discuss why audience building is particularly important for membership website owners, as well as my top tips for how you can get started on building an audie...

As more and more businesses start focusing on memberships and subscriptions, what can you do to set up your membership website for long term success?  In this episode, I'm joined by Robbie Kellman Baxter - author of the bestselling book 'The Membership Economy' and a leading strategist helping big name businesses such as Netflix and SurveyMonkey to perfect the membership model. In this episode, Ro...

We regularly get asked for our recommendations on the top tools for membership website owners. The truth is that there's no such thing as the "perfect" membership site setup that will work for everyone - it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you're using and a whole bunch of...

Much of what we discuss in terms of membership site strategy and marketing is universal; however when it comes to the technical side of things we tend to focus almost exclusively on WordPress-based membership websites. However there is a growing market in alternative cloud-based membership platforms such as Rainmaker or Kajabi which can solve a number of problems for anyone trying to 'DIY' their m...

The reasons people have for joining your membership are as varied as the makeup of your membership. Ask 10 members why they joined your membership and you’re likely to get 8, 9, or 10 different answers. But there are some reasons that are more common – eight of them, in fact. In this episode, I break down the eight top reasons people join membership sites, why it’s important to know them, and how...

Would you like to know how to effectively use video for marketing your membership site? Joining us to talk about video, launch strategies and a lot more is Emmy Wu. Emmy is a phenomenally talented videographer and launch strategist who has helped countless course creators and membership site owners to implement video into their marketing and sales strategy. In this episode, Emmy and I discuss: - V...

Without question this is the one thing we're asked about more than anything else. So how do you figure out which membership plugin to use for your website? Find out in this episode...

In this episode I talk to online course creation expert Janelle Allen. Janelle shares her insight and experiences in the field of e-learning, and has some great tips for anyone creating courses as part of their membership website.

It's very easy to fall into bad habits as a membership site owner when it comes to over-working and putting too much pressure on yourself. This often leads to burnout, which in turn adversely affects your membership site. In this episode, I give my tips on how membership site owners can avoid burning out.

In this episode I talk to Blair Williams - creator and founder of MemberPress - about the history of the plugin, essential features membership sites need to get ahead, the state of the WordPress membership plugin market and what the future holds for MemberPress.

In this episode I talk to renowned digital strategist and co-founder of AccessAlly, Nathalie Lussier. As well as discussing her transition from programmer to online marketer, Nathalie shares tips and insight into list building, creating compelling online courses and how to improve your member experience.

In this episode we're talking about churn - what is it and how do we reduce it? PLUS discover our top tips for improving member retention and reducing cancellations.

Discover the 5 questions you NEED to ask yourself in order to determine whether creating a membership site is actually the right move to make...

Find out where we stand on the idea of "passive income" when it comes to membership websites...

One question which comes up regularly is whether you should keep your membership site open all of the time, or whether limited joining periods are better. Find out what we think...

Discover the 7 essential elements every successful membership site has, and how you can make sure your own site is up to scratch

In the third and final part of our "launch diary", we discuss the big day of opening the Academy to the public, the approach we took, what worked, what didn't and what we'd do differently.

In the second part of our launch diary, we discuss the challenges faced and lessons learned in the final week before opening the doors to the Member Site Academy.

We recently opened the doors to the Member Site Academy - our very own membership site. In this series of episodes we're discussing the build up to launch, the challenges we faced, what worked, what didn't and a lot more.