Membership Geeks Podcast with Mike Morrison

Are you worried that your membership website kind of sucks? Hopefully not. I'm sure you’ve got plenty of happy members who are giving you great feedback and showing you that your hard work is actually making a positive change in their world. But there are unfortunately a lot of membership sites out there that do - to be frank - completely suck. So if you're someone who is running one of those webs...

Is the fact that someone continues subscribing to your membership really a sign of loyalty? So much of our time as membership site owners is spent trying to attract new members, and worrying about those who cancel, that it's easy to take for granted the ones who continue paying us month after month. We tend to assume that those members are happy, content and loyal; but quite often that couldn't be...

Membership owners have a lot on their plates in the day to day running of their website. There's more than enough to think about without piling onto your worries by concerning yourself with situations and things you perceive as problems, that you either have no control over or that you really shouldn't be occupying your time with. In this episode of The Membership Guys Podcast, I look at the 6 mos...

There's no "one-size-fits-all" approach to marketing a membership website. However there are a number of tactics and strategies that are proven to work well, or that take advantage of some of the unique elements that come with running a membership website. In the concluding episode of a two-part podcast series, I discuss a variety of different marketing tips that you can use for your own membershi...

Sales are the lifeblood of a successful membership business. While being able to hang onto those members is critical to the long term health of your site, the best retention strategy in the world is useless if you're not bringing in any members in the first place. In the first of a two-part podcast series, I discuss a variety of different marketing tips, strategies and tactics that you can use for...

It's a new year, time for resolutions and focusing on new projects; and for many that means deciding to start a membership website. However rather than joining the countless people out there dishing out motivational platitudes and encouragement by the bucket-full; I've decided to take a different approach for this episode of The Membership Guys Podcast. Instead, I'm going to try to talk you out of...

As 2016 draws to a close, we're in a reflective mood here at The Membership Guys HQ. It's been a great year for us and for many within our community; and a particular highlight has been the growth and evolution of The Membership Guys Podcast. We've had the great privilege of being joined by a number of great guests, and it's been humbling that many of our most popular episodes feature only Mike an...

As the holiday season approaches, it's a good time to remind ourselves of the value of taking time away from your membership. In some circles, working every hour under the sun and being so busy that you're eating your Christmas lunch with your laptop on your knee, is seen almost as a badge of honour. Evidence that you're "hustling" harder than anyone else and as a result your business will be more...

Most memberships are focussed on helping people to reach a goal or achieve some sort of positive outcome. Whether you enable this with courses, worksheets and tools, community or something else - it's the result that matters. Running a free online challenge as part of your audience building and lead generation strategy taps into this in a big way and as a result can be one of the most effective ta...

Live video is hot right now, and it's only set to become ever more powerful as a marketing tool. A lot of memberships we see are centered around an authority or expert of some type; and it stands to reason that one of the most effective ways of demonstrating your expertise, establishing your credibility and truly connecting with your audience is to get in front of a camera and share your message....

Growing your membership audience can be a slow, painstaking process. Ultimately when all things are equal, people will buy from people they know, like and trust; and that sort of relationship takes time to develop. However there are ways to speed up the process; and in this episode of The Membership Guys Podcast I look at 4 of the tactics you can use to accelerate your audience growth. In this epi...

Building an audience is essential to the success of your membership. After all if you have no audience to speak of, then who are you going to sell to? Where are your members going to come from? “Build it and they will come” is, unfortunately, a myth – so you need to invest time in growing your own audience in terms of your email subscribers, website visits, podcast listeners, social followers and,...

When starting a membership, you have to be in it for the long haul. However despite your best intentions the time may come when you're considering shutting down your membership site. However if that is an option you're considering; it's important to handle it careful to avoid upsetting your members and ruining your reputation. In this episode of The Membership Guys Podcast, I discuss the best appr...

Typically the type of membership sites we talk about here involve an expert using their skills, knowledge, experience and expertise to teach other people and help them achieve their goals. But what if you're not an expert in any one thing, can you still start a membership? In this episode of The Membership Guys Podcast, I discuss the 4 different strategies and models you can take to start a member...

I think it's fair to say that we're pretty big fans of the membership model. You don't call yourselves "The Membership Guys" and dedicate yourself to teaching this stuff if you're not... But for all we love the whole world of running membership sites, as with any type of business there is an ugly side that you'll undoubtedly encounter at some point when running a membership of your own. In this ep...

Creating membership content can be one of the most time consuming parts of running a paid membership website. If you're billing people on a recurring basis, you need to deliver value on a recurring basis; and often delivering that value involves some form of content. In this episode of The Membership Guys Podcast, I discuss how to approach content strategy for your membership, and the steps to tak...

Creating a membership website involves a lot more work than most people expect. Memberships have a lot of moving pieces; not just on the technology front, but also when it comes to strategy, marketing and the day to day logistics too. It's not surprise then, that so many people get "stuck" when trying to figure out which software to use, what features their site should have and how to implement th...

Most of the strategies, principles and tactics we cover here and inside the Member Site Academy apply across the board regardless of which niche or market your membership website is in. However when it comes to B2B and B2C memberships there are some key differences that you need to be aware of when it comes to positioning, marketing and pricing your offering. In this episode of The Membership Guys...

It's easy to fall into the trap of playing the "numbers game" when it comes to creating your membership content. Taking pride in having more courses, more tools, more bells and whistles than the next guy. However as I cover in this episode of The Membership Guys Podcast, it's a foolish game to play and one which not only leads to you failing your members but also puts your entire membership busine...

When it comes to creating membership content, it can be easy to get sucked into the "numbers game", focusing on churning out quantity rather than quality. Your members join because they have a result they want to achieve, a problem that needs solving; so it's important to make sure that the content you create helps them to get to where they want to go. In this episode of The Membership Guys Podcas...

Every topic and every industry has its fair share of bad advice, outdated information and dubious “best practices”; and there’s certainly a lot of that out there when it comes to the subject of membership sites. As with most subjects it can be a bit of a minefield trying to maneuver around the misinformation – so to help you out we’ve broken down 8 of the most common ‘myths’ about creating and run...

If you've been selling one-off courses for a while, then deciding to transition to the membership model is a big move with more things to think about than you may realise. We've worked with plenty of people who have successfully made the switch, but there are some definite considerations in terms of cashflow, marketing and how the complexion of your day to day business can change. In this episode...

While running a membership site can highly profitable on its own, it doesn't have to be the only piece of your business puzzle. Complementing your membership website with a diverse range of products and offerings can not only give you increased income from multiple revenue streams but also enable you to better serve a greater proportion of your audience. In this episode of The Membership Guys Podc...

This past year has been an exciting one for us, and as we reach the 12 month anniversary of the opening of the Member Site Academy we're feeling a little reflective. To celebrate this milestone I'm joined once again on the podcast by the other (some say better) half of The Membership Guys, the one and only Callie Willows, to discuss our first year of running the Academy. In this episode, Callie an...

When you're running an online business like a membership website, the idea of going to live events as a way of growing that business may be counterintuitive when you're spending so much time behind your computer screen. However for membership site owners; conferences, workshops, mastermind days and other such events hold potentially even greater opportunities than for other kinds of businesses; an...