Members Only: The EverWash Podcast

Todd Whichard spent twenty years in the car wash industry before he ever owned one — coming up on the chemical distribution side before buying Diamond Car Wash in Middletown, DE from a customer-turned-friend. Ten years in, he's got 13% membership growth, a 14-month member LTV, and his first dedicated membership sales hire on the way. Also in Episode 6: the Attendant App full network rollout, t...

We packed up the podcast and headed to Nashville for the ICA Car Wash Show — and recorded live from the EverWash booth. What's covered in this episode: — Scott Caplan on EverWash's growth and what operators are focused on heading into the back half of 2025 — Sean Pashley on the habits and mindset of operators who win with membership — Voices from the Floor with Ask Emma and UpLead — Data D...

In Episode 4 of Members Only: The EverWash Podcast, we're talking about one of the most underrated drivers of membership success — professional support — and what it actually takes to dominate your local market. First, Sean Pashley breaks down his "guerilla hiring" philosophy for building a summer sales force that can actually sell memberships — and why the right personality beats experience every...

Episode 3 of Members Only: The EverWash Podcast is packed with insights for car wash operators looking to grow and optimize their membership programs. We kick things off with Wash Wire , where we recap the SCWA Convention & Expo, including key takeaways and conversations recorded live from the show floor. Next, Sean Pashley joins us for At The Wash to break down how operators can prepare for t...

In this episode of Members Only, we introduce a few new segments to the show, including Data Drip with EverWash analyst Jane Lee and the debut of At the Wash with EverWash VP of Partner Success Sean Pashley. We also discuss a major update coming to the EverWash attendant app, explore why family plans may be one of the most underutilized levers in car wash membership , and check in with operator Ru...

Episode 1: Welcome to Members Only In the first episode of Members Only: The EverWash Podcast , hosts Max Pulcini and Chris Villella sit down with EverWash Founder & CEO Scott Caplan. They talk membership strategy, winter momentum, and what Scott has learned by becoming a car wash owner himself—plus what that real-world experience means for the future of EverWash. A grounded, operator-first co...