MemberFix Radio — How Operators Print Predictable Cash

Want a no BS audit of your site and SEO? Normally $97, free for MemberFix listeners. The content your members pay for sits behind a paywall, which means Google and AI can't see it. And what they can't see, they can't recommend. Phil Hudson of Rook Digital breaks down how membership sites actually get found in an AI-search world: free funnel content that answers real buyer questions, schema markup...

Shaun Nanan is the co-founder and academic director of Nanan Academy, a STEM education provider for youth and adults built on WordPress and LearnDash. In this episode, Shaun breaks down why sustainable education requires sustainable revenue, how Nanan Academy structures long-term student journeys (grade 3 through post-secondary), and the operational decisions behind their platform stack and busine...

Shane Walton - co-founder of the Commercial Loan Broker Institute - joins MemberFix Radio to break down what commercial loan brokering actually is, why most new brokers fail before they start, and how CLBI built a five-phase training system that gets people launched instead of just educated. Behind the scenes, that system runs on a WordPress-powered membership platform plugged into a CRM, Zapier a...

Alexander Ford spent a decade running a marketing agency before he shut it down to coach. The reason wasn't a market shift or a better business model. It was a thesis he keeps coming back to: most engagements fail not because of bad tactics or weak discipline, but because the client - or the founder - doesn't actually want to do the work the engagement requires. He joins Vic to walk through the pi...

After 10+ years running Membership Academy, Mike Morrison has a bird's-eye view of what quietly kills membership businesses while owners are staring at the wrong metrics. In this conversation with Vic Dorfman, Mike breaks down why most owners are misdiagnosing their biggest problem, what the churn data actually tells you vs. what it hides, and why the subscription economy has fundamentally shifted...

Věra Lantelme-Faisan, president of HETI (The Federation of Horses in Education and Therapy International), shares what it takes to lead a not-for-profit organization across 45+ countries since 1974. In this episode, you'll learn:

AC Hampton built Supreme Ecom - a 43-person, fully in-house e-commerce education company - without spending a dollar on paid ads. In this episode, he walks through the shift that changed how his business operates: moving from pure revenue KPIs to retention rate, churn rate, ROI, and customer satisfaction. The money, he says, followed when the metrics did. In this conversation: How Supreme Ecom eng...

Jen Santos is the founder of Smart Event Academy, a training platform she built after the pandemic wiped out decades of institutional knowledge from the events industry. Her premise: when events fail, the technology is almost never the real problem. It's the people around it - the teams who don't know what they don't know, in an industry that has almost no formal training for newcomers. In this ep...

Evan Mestman, founder and Chief Gratitude Officer of ProAttitudes, has spent 30+ years at the intersection of clinical nutrition, neuroscience, and leadership coaching. His argument: self-awareness is the first step - but without intention, it just keeps you comfortable in your discomfort. In this episode, he explains why burned-out leaders keep repeating the same patterns, how he built a coaching...

Kim Pomares, CEO of Mendability, explains how sensory enrichment therapy helps autistic children and individuals with neurological challenges by boosting brain plasticity without pharmaceuticals. In this episode, you'll learn:

Most membership businesses don't have a technology problem. They have a "too much technology without strategy" problem. Melodie Moore, founder of Business Tech Ninjas, has spent 10 years helping seven-figure membership and eLearning companies cut through the noise. In this episode, Melodie introduces the "technologist" role — someone who asks "what problem does this solve?" before implementing any...

Don Crosby has spent 35 years in behavioral science, but his real mission started when he watched his parents' marriage fall apart after 28 years. Now, he's building a suite of online courses with one audacious goal: reduce the divorce rate in America by 10%. In this episode, Don shares: → Why most relationship courses market poorly (and what he's doing differently) → How he's targeting teens to p...

Dawn Holts, Director of Operations at Amnio Technology, reveals how she built a biotech business where quality and ethics replace aggressive sales tactics. With a PhD in Performance Psychology and Navy background, Dawn explains how regenerative medicine works, why she uses WordPress and LearnDash for regulatory compliance training, and how her company achieves accreditation standards that exceed F...

Kristýna Mertlová built Czech Republic's first premium matchmaking empire serving Forbes-listed CEOs, while simultaneously running a completely free social impact dating platform for people with disabilities—both on WordPress and LearnDash. In this episode, she reveals the exact membership site pricing strategy that makes her €1,000 VIP service more valuable, the two-year database building period...

Struggling to scale your coaching or membership business without burning out? In this episode of MemberFix Radio, host Vic interviews Barb Reppert, a former CFO and COO turned executive coach who's built a thriving practice across 23 industries by doing the opposite of what most coaches do. In this episode, you'll learn how to: Replace the myth of "work-life balance" with a framework that actually...

Jennifer Crowley, RN and co-founder of Life Care Management Institute, shares how she transitioned from hospital nursing to building an online education platform. Running on WordPress and LearnDash, Jennifer serves both professionals entering the life care management field and families navigating aging and caregiving decisions. This conversation covers practical lessons for anyone building learnin...

In this episode of MemberFix Radio, host Vic Dorfman interviews Dr. Peter Flores III, founder of Praxis Lead Equity, about building inclusive organizational cultures that drive business results. Dr. Flores brings a unique perspective from 25 years in the U.S. Navy, where he rose to leadership positions during Operation Iraqi Freedom, followed by a successful career as a K-12 educator and district-...

Debbie Caudle did something most therapists would consider insane: she walked away from insurance and Medicaid clients to build a cash-based practice. In this episode, she shares the full story of her transformation from burnt-out generalist to thriving virtual marriage coach. You'll learn why dropping "guaranteed" income was the best decision she ever made, how productizing therapy created levera...

Most clients sabotage their own Upwork projects before they even start — by writing job posts that instantly turn off the best freelancers and agencies. In this episode, Vic Dorfman (founder of MemberFix) breaks down why “fixed price” postings, vague requirements, and phrases like “should be an easy job” send red flags to serious professionals. Learn how to structure your job posts and project dis...

Brian Casel on Productized Services podcast about Restaurant Engine, service which Brian went on to sell.

In this episode Alec Kinnear of FolioVision.com shares how to keep business fun, ethical and rewarding...

Today's guest on The Membership Site Success podcast is Nathalie Lussier! Listen to Nathalie share about the importance of design and how to connect with a female audience.

John Oszajca is the founder of Music Marketing Manifesto, a membership site where he teaches musicians how to sell their music online!

Shane is the co-founder of Thrive Themes, a conversion-focused WordPress themes and plugins business. He also maintains a blog that utterly fails to suck over at www.imimpact.com.

Russ is the founder of Design Pickle, a service that provides unlimited graphic design for a very reasonable monthly price.