Medspa Unlocked

About Your Host: Ashley James  Ashley James is the Founder & CEO of DermAesthetic Consulting Group , creator of the Convert More Consults™ sales system, host of MedSpa Unlocked, bestselling author of The MedSpa Growth Formula, and one of the most sought-after medspa growth consultants in the industry. With more than 25 years of experience owning, operating, scaling, and consulting for aestheti...

Want to work with Ashley James? Schedule your Strategy Call Today  DermAesthetic Consulting Website  Scale your Medspa with Business Builder :    Free Trial of Business Builder Your payroll can either power your growth or quietly bankrupt your med spa, and the difference often comes down to how you hire and how you pay. We get blunt about why staffing in medical aesthetics is nothing like staffing...

What Every MedSpa Owner Needs to Know About Growth Marketing with Guest Rick Diaz Bad marketing advice can cost a med spa months of momentum and tens of thousands in wasted spend, especially when you are new and trying to “just get patients in the door.” AJ sits down with Rick Diaz of Tier 3 Media to get brutally practical about what works in med spa marketing, what fails quietly, and what’s just...

Construction is where many med spa visions either come to life—or quietly fall apart. In this episode, Ashley James breaks down what really happens behind the scenes of a med spa build-out, and why entering a lease or construction phase without a strategic plan can cost you hundreds of thousands before you ever open your doors. In Season 2, Episode 3- Ashley walks through the real numbers behind b...

Many aesthetic entrepreneurs underestimate what it takes to launch—and run out of money before they ever become profitable . AJ pulls back the curtain on what it really takes to build a scalable, sustainable medical spa business , emphasizing that success in aesthetics isn’t about guesswork—it’s about strategy, structure, and financial precision .If you’re planning to open a medical spa, aesthetic...

MedSpa Unlocked – Season 2, Episode 1 (Part 2) MedSpa Funding, SBA Loans & How to Scale a Medical Spa the Right Way In Part 2 of the Season 2 premiere of MedSpa Unlocked , Ashley James—CEO of DermAesthetic Consulting Group (DAC GROUP) and one of the most sought-after aesthetic practice consultants, sales trainers, and growth strategists in the industry —dives deep into MedSpa Funding, SBA Loan...

In the Season 2 premiere of MedSpa Unlocked , Ashley James—Founder & CEO of DermAesthetic Consulting Group (DAC GROUP)—sets the tone for an entire season focused on what most medical spa owners get wrong from the very beginning: financial planning and business structure . Drawing from over 24 years in the medical spa and aesthetic practice industry—and firsthand experience launching and scalin...

The male customer Male aesthetic client and industry trends.  We talk about why every medspa needs to offer service for me, what those services are and why men are loyal customers.  We also discuss how to properly market to the male client as well as sales strategies during the consultation process.   www.dermaestheticconsulting.com  Support the show For more information about DermAesthetic Consul...

Fortune in the follow up   On this episode we discuss why the fortune is in the follow up within your medical spa.  How and when to follow up with your customers and why following up can grow your revenue.   www.dermaestheticconsulting.com  Support the show For more information about DermAesthetic Consulting Group or to schedule a FREE introductory call, with age visit our website  http://dermaest...

Number one thing owners should invest in. On this episode we discuss ways to increase revenue.  Sales strategies and sales training and why is the number way to grow your medspa business.  We discuss key characteristics for your front office staff, effective consultation strategies and how to effectively convert leads into customers that want to purchase with your business.  www.dermaestheticconsu...

How much advertising do you need? We dive in deep to medspa advertising.  How much should you invest and what type of return should you expect.  We also discuss the number one area that owner lose money and why lead conversion is the most important employee skill you want your staff to excel in.   Website www.dermaestheticconsulting.com Support the show For more information about DermAesthetic Con...

Why medical spas fail party two | Compliance and Laws We talk about medspa compliance and the rules and regulations surrounding the industry.  Aj talks about her personal experience with competitors and why it’s so important to know the laws and regulations and how to protect yourself.   We also talk about staffing issues and what owners should look for in finding the right staff and why having a ...

Dr. Lisa and Aj share why why Medspas fail.   Dr.  Lisa and AJ talk about how they got into the aesthetic industry and what their experiences are.  On this episode we discuss medspa business statistics and why medical spas fail Part One: We outline the key things that cause medical spas to fail and how to properly plan to ensure success when you first open.  What services you should offer, when to...