Bill Fukui
MedShark Insider
The go-to podcast for all things medical-marketing and SEO
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Episodes
Rethinking Patient Financing as a Practice Differentiator 01.07.2026 43:10
Most practices treat financing as a last resort to rescue a deal. Bill Fukui sits down with Yehuda Matar of Ottri to make the case for the opposite: putting flexible payment options into the first impression. A practical look at patient financing, practice capital, and the technology connecting both.
Leveraging AI to Scale Your Aesthetic Practice 19.03.2026 52:08
Host Bill Fukui sits down with Ben Stover, founder of AI Med Consult, to explore the "exponential shift" AI is bringing to the aesthetic industry. Moving past standard ChatGPT results, they discuss how specialist AI acts as a force multiplier, handling high-volume intake and 24/7 responsiveness while your staff focuses on high-impact clinical care. Ben reveals why basic chatbots fail wit...
The Deal Looks Too Good, But Is It? How to Evaluate a Dental Practice 11.02.2026 54:15
Buying a dental practice can look simple on paper, but hidden risks often sit beneath the surface. In this episode of MedShark Insider, Bill Fukui is joined by CPA Travis Slade and dental consultant Joanne Tanner to break down how buyers can properly evaluate cash flow, pricing, overhead, and operational red flags before committing to a deal.
AI Inside the Practice: Turning Data Overload into Daily Decisions 16.12.2025 34:23
AI is overwhelming the medical industry, but the real power is inside your practice. Bill Fukui interviews Ben Wolper of Insight X, who reveals how his platform uses AI to automatically pull, clean, and organize data from EMRs, QuickBooks, and Google Ads. This analysis translates "data overload" into clear decisions on marketing ROI, provider performance, and pricing strategy. They empha...
How Aesthetic Practices Can Elevate Their Brand Through Imagery with Candace & TK Crowe 02.12.2025 56:23
In this episode of MedShark Insider, Bill Fukui sits down with Candace Crowe and TK Crowe of Candace Crowe Design to explore the powerful role visual content plays in patient decision-making. Together, they break down how high-quality photography, video, and before-and-after galleries can strengthen trust, elevate your brand, and drive real growth for aesthetic practices.
Empowering Mental Health Practices with Mindy Millman-DiCrosta 25.11.2025 56:10
In this episode of The MedShark Insider, Bill Fukui sits down with Mindy Millman-DiCrosta, founder of Mental Health Strategies & Solutions (MHSS). Mindy shares her journey into the mental health space and how MHSS helps practices optimize the patient experience, handle digital leads, and build strong referral relationships. Mindy brings a business mindset to mental health services, from staffi...
Transforming Your Practice With AI Featuring Dr. Alberico Sessa 25.11.2025 45:27
In this episode of MedShark Insider, Bill Fukui sits down with board-certified plastic surgeon Dr. Alberto Sessa to discuss how artificial intelligence has revolutionized patient consultations at his practice, Sarasota Surgical Arts. Dr. Sessa shares his journey creating AI Med Consult, a proprietary system that handles initial consultations, offers customized treatment plans, and helps qualify le...
Mastering Medical Lead Intake: Strategies That Convert with Dr. Mindy Millman-DiCrosta 25.11.2025 36:12
In this episode, Bill Fukui speaks with Dr. Mindy Millman-DiCrosta about a critical but often overlooked piece of practice growth: lead intake and conversion. They dive into how practices can handle internet leads more effectively, train staff to take control of calls, and use nurturing strategies that work. If your front desk is missing leads, this conversation is essential.
Episode 33: Dr. Melissa Fickey on Innovative Psychiatric Care 22.08.2024 28:13
In this episode of The MedShark Insider, your host Bill Fukui sits down with Dr. Melissa Fickey, a distinguished child and adult psychiatrist based in Tampa, Florida. Dr. Fickey shares her journey, from her educational background to establishing Embracing Life Wellness Center , a private practice known for its unique, inviting, and patient-centered environment. They delve into the art of psychiatr...
Episode 32: Mastering Aesthetic Practice Management with Kara McClanahan 08.07.2024 27:06
Welcome to another episode of MedShark Insider with your host, Bill Fukui! In this episode, Bill sits down with Kara McClanahan, CEO of Aesthetic Practice Partners (APP). With 28 years of experience in the aesthetic industry, Kara shares her journey from being an esthetician to managing large aesthetic organizations and consulting on the corporate side. Discover the unique and cutting-edge strateg...
Episode 31: Secrets for Success in Plastic Surgery with Dr. DeLuca-Pytell 07.05.2024 38:27
In this episode of The MedShark Insider, Bill is joined by board certified Plastic Surgeon Dr. Danielle DeLuca-Pytell. With a detailed explanation of the rigorous certification process, she highlights the distinction between board-certified plastic surgeons and those certified by other entities, underscoring the significance of proper training and accreditation. The duo emphasize how the consumer...
Episode 30: Tax Write-Offs and Managing Your Practice's Financials with Sean Scope 26.03.2024 28:06
On this episode of the MedShark Insider, Bill Fukui interviews Sean Scope, the Director of Sales and Operations at the TSP Family Office. On the podcast, the duo discuss Sean’s background in doing turnarounds for private equity firms, and his transition to helping practices by offering them ways to increase value in the business, create more profit, and put incentives in place for people to drive...
Episode 29: Lisa McNevin, Unlock Your Med Spa Success 14.02.2024 42:49
On this episode of the MedShark Insider, Bill Fukui interviews Lisa McNevin of Accelerate Aesthetic Consulting . Tune in as the pair discuss the latest tips and tricks for Med Spas looking to up their marketing game. Bill and Lisa discuss all aspects of growing a medical spa business, from lead generation to lead management to securing recurring patients. The two also discuss the importance of bui...
Episode 28: Med Spa Mastery with Alex Thiersch of AmSpa! 15.11.2023 41:04
On this episode of the MedShark Insider, Bill Fukui interviews Alex Thiersch, Founder and CEO of The American Med Spa Association (AmSpa). Bill and Alex discuss the beginnings of Alex’s now 10-year tenure at AmSpa. They talk about his background as a lawyer, and outline why owners of Medical Spas should treat their practices like businesses due to the complex nature of the space. Alex predicts the...
Episode 27: Dr. MaDan, Securing Your Own Practice 19.09.2023 24:53
On this episode of the MedShark Insider, Bill Fukui interviews Dr. Olivia MaDan of Plastic Surgery Affiliates on her transition from an associate to buying and owning her own practice. Bill investigates what the process looked like of her taking over a practice after buying it from a fellow surgeon. Dr. MaDan describes how it all went on from 2020-2022 during COVID-19, which presented a new slew o...
Episode 26: Jed Wunderli, Acquire Tax Credits 21.08.2023 34:10
On this episode of the MedShark Insider, Bill Fukui interviews Jed Wunderli from Acquire Tax Credits regarding research and development tax credits that many surgeons are simply not aware of. If your practice has been consistently growing and improving its practices in an effort to innovate for the well being of your patients… then this tax credit could be perfect for you! Jed discusses how Acquir...
Episode 25: Madi Alger, Director of Community Development at BluShark Digital 21.08.2023 41:07
On this episode of the MedShark Insider, Bill Fukui interviews our very own Madi Alger, Director of Community Development at BluShark Digital . Madi and Bill take a deep dive into the world of Google Business Profiles (GBPs) and best practices when it comes to management of such a powerful resource. Madi explains how Google has evolved over time in terms of local search and how the Vicinity update...
Episode 24: Seth Price, Founder of BluShark Digital 03.07.2023 27:55
On this episode of the MedShark Insider, Bill Fukui interviews our very own Seth Price, founder of Price Benowitz , BluShark , and MedShark Digital . Seth and Bill leverage their extensive experience in marketing to discuss Google Local and specifically, the tactics firms can optimize to improve their rankings in Google’s local three pack. The duo delve into key SEO mechanisms, such as the importa...
Episode 23: Dr. Shitel Patel, Co-Founder of Ad Vital 29.06.2023 40:19
On this episode of the MedShark Insider, Bill Fukui interviews Dr. Shitel Patel, Co-Founder of Ad Vital , a lead management company that has been built for surgeons, by a surgeon. Bill and Dr. Patel discuss managing leads across different mediums, including social media, television, print, and more. The duo emphasize how many practices make the mistake of not following up with leads; rather than c...
Episode 22: Charlie Winn, CRO and Co-Founder of Liine 18.04.2023 45:40
Why don’t patients book after they call? In this episode of the MSD Insider, Bill Fukui is joined by Charlie Winn, Chief Revenue Officer of Liine, an AI-powered software that simplifies and improves how practices acquire new patients by capturing all inbound leads. Join us for a discussion on how to leverage AI and other best practices to bridge the gap between leads and follow up. Tune in today...
Episode 20: Sandy Roos, Vice President of Business Development at North Texas Plastic Surgery 04.08.2021 53:39
On today’s episode, MedShark Insider, Bill Fukui is joined by Sandy Roos, Vice President of Business Development at North Texas Plastic Surgery, to discuss pitfalls that practices should avoid and how to build medical practices from the ground up. Bill and Sandy talk about how hiring and goal setting plays a role in medical practice growth and practice success. Bill asks Sandy about her experience...
Episode 19: Tammy Kehe, President of Network Affiliates Inc 02.07.2021 51:19
Bill Fukui is joined by the President of Network Affiliates Inc, Tammy Kehe as they discuss the history and growth of SEO and digital marketing for medical practices and professional services. Bill and Tammy talk about how valuable building a brand and generating leads are for digital marketing and Google search rankings. They highlight the benefits of combining traditional marketing with digital...
Episode 18: Lisa Corbett, the owner of Lisa Corbett Consulting 21.06.2021 32:01
Lisa Corbett, the owner of Lisa Corbett Consulting, sits down with Bill to discuss one of the biggest missed opportunities in business growth: networking. Lisa, with over 20 years of experience in medical and dental practice management, focuses on the patient experience, from the initial phone call to future patient referrals. Lisa and Bill discuss the importance of building and selling relationsh...
Episode 17:Dave Scheppler & Kenneth Lee 10.06.2021 50:08
On today’s episode, Bill speaks with Dave Scheppler, Manager of Strategic Partnership, and Kenneth Lee, Director of Sales and Marketing from Apex Chat. With a combined 15 years of work experience at Apex Chat, the two discuss with Bill how live chat messaging can generate lead conversion and lead generation for a medical practice and the importance of immediate service for potential patients in th...
Episode 16: Quintin Gunn, Sr., Chief Strategic Officer for Social Media Solutions for Doctors 02.06.2021 47:52
On this episode of MedShark Insider, Bill Fukui is joined by Quintin Gunn Sr., Chief Strategic Officer for Social Media Solutions for Doctors, to discuss social media strategies for medical practices and how to generate leads through social media. Quintin shares the services of his business and explains the three main things they focus on in building social media strategies: “like'', &ap...
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