Mediums, Messages and More

AI has intensified the public’s desire for authenticity as it rejects an overly staged & excessively commercialized marketplace. CEOs can separate their brands from the pack by offering communication not the pitch. In this episode of the Mediums, Messages, and More Podcast, I share how AI has added to the damaged reputation of corporate America, retail, and overall perception of business and a...

Consumers have serious marketing fatigue. Combined with escalating purchase prices and deep dissatisfaction with the customer experience, the public is tired of the constant hard sells and over-promising and is tuning out and turning away. AI has only intensified the public’s desire for authenticity as it rejects an overly staged & excessively commercialized marketplace that all too often fail...

In this Media Notes edition of the podcast, we go deep into the data and discuss the research concerning the most popular media channels for breaking news, including the fastest growing source in popularity. Plus, the broadcast television season is over and we have a clear champion as we look into the numbers and also do a complete review of all the shows cancelled or renewed for the upcoming seas...

Public Relations and Media Relations professionals should think twice about engaging or accepting offers from organizations that insist they have contacts with reporters or editors as it could indicate some serious internal issues that set them up for drama, “failure”, and dismissal and organizations should be wary of individuals equating contacts with media coverage. Hosted on Acast. See acast.co...

Episode notes A resurgence of Public Relations and Media Relations programs at organizations is occurring as growing costs, declining returns, vague data, and concern over brand safety is generating serious dissatisfaction with advertising. Leaders seeking better economics and performance on investment, more control over messages and branding, and clearer KPIs are pivoting to creating, expanding o...

How can you advertise your brand without traditional advertising? Look inward! There is so much potential internally to harness. This episode addresses how to raise the visibility of your organization, brand, and messaging without dedicating capital to ad campaigns including: creating a comprehensive external communications / media relations program becoming an internal content creation producer a...

Multiple logos, different letterheads, and departments fielding media inquiries on their own? No cohesive and integrated organizational messaging? Sales reps 'going off-script and external audiences receiving information the company would not support? Internal confusion or apathy to what are the goals everyone is supposed to be working together to achieve and do not know what the mission and visio...

In this episode of the podcast, the foundations to a successful Media Relations Program is discussed including: The good and bad of marketing & sales influence in media relations Effective content strategies & approaches that ensure failure Media relationship building - do's & don'ts How to become a reliable source Newsroom organization, hierarchy & mindful pitching Effective pitch...

The election results are in for the media industry as well and change is not coming, it is here. My new column reviews all the data on campaign advertising spending, Election Night media consumption, and where the public went for coverage (and did not as well.) The winners and losers in media, the rising stars, the content providers that took big hits, and the big questions on what is next for tel...

The 2024 Presidential Election will result in the most money spent ever on an American election yet again. We break down the advertising spend of the Trump and Harris campaigns along with groups supporting each candidate: where the money is going in media, what states and cities are receiving the most money, the spending difference between Trump and Harris and also look into the money being spent...

A new industry report has confirmed that the power structure in television is rapidly changing where legacy media, once all-powerful players in an industry defined by themselves, are now quickly facing an existential crisis and scrambling for survival and any relevancy. Are traditional broadcast networks facing an unstoppable freefall and becoming media relics like AM radio and the printed newspap...

Advertising in Sports has proliferated & fills our screens with branding everywhere. Is the advertising too much? Has it become expensive visual clutter? Does it inspire you to learn more about the brands & purchase their goods or services? Or, is just an annoying distraction that diminishes the viewing experience? #media #advertising #news #business #sports #marketing #sales #branding #nf...