Medical Spa Insider

Growing a practice goes far beyond clinical skills; it requires intentional strategy around hiring, retention, operations, and leadership. AmSpa founder Alex Thiersch sits down with Ashley James of DermAesthetic Consulting to discuss why owners often struggle to get their team aligned with their vision — and how they can fix it. Smart recruiting is a practical solution that will strengthen your cl...

Are you acting on data or just collecting it? In this episode of Medical Spa Insider, host Alex Tiersch is joined by Alex Lirtsman (CorralData) and Tyler Weinberg (Aviva Aesthetics) to explore how med spa owners can "hire" AI-driven data collaboration to achieve operational excellence. You’ll learn how Aviva Aesthetics utilized CorralData to move beyond fragmented spreadsheets and EMR silos, turni...

MSS is the biggest show of the year, every year. It's not easy to tame a beast of that size, but attendees will let you know that it is worth it.  This week, AmSpa founder Alex R. Thiersch, JD, sits down with AmSpa Director of Education Kirstie Jackson to preview what’s coming at Medical Spa Show 2026 (April 9–12 at Wynn Las Vegas)—and how the agenda is built to serve everyone from newcomers to ad...

This week, AmSpa founder Alex R. Thiersch, JD, sits down with Lina Colleli, MSN, FNP-C, founder of Artmedica Aesthetics in Northern Virginia. Lina shares her journey from fashion and beauty into aesthetic medicine, what it has been like launching her own medical spa, and why she believes the pretreatment consultation is one of the most overlooked yet powerful tools in the industry. She breaks down...

This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she’s a certified coach!), and the proven strategies med spas need to build with authen...

The male aesthetic market is growing, so we spoke to the expert to find out how to get them in your med spa’s door. This week, AmSpa founder Alex R. Thiersch, JD, sits down with Terrence Keaney, MD, board-certified dermatologist, co-founder of SkinDC, and clinical associate professor at George Washington University, to explore what drives men into aesthetic practices and how providers can meet the...

Adding longevity services doesn’t have to mean massive overhead. In this episode, AmSpa founder Alex R. Thiersch, JD, talks with Jaclyn Kawwas, Head of Commercial at Peak Health, about how her team built a platform that makes launching or expanding longevity medicine simple and profitable for aesthetic practices. Learn how Peak combines personalized protocols with advanced diagnostics, including c...

“How can you make sure that you feel as good about your face as you do about your body?” AmSpa founder Alex R. Thiersch, JD, sits down with Tara Capalbo, MBA, General Manager and VP, Head of U.S. Aesthetics at Galderma, for a live conversation at AmSpa headquarters. They talk about how millions of GLP‑1 users are reshaping aesthetic patient demand, Galderma’s phase IV clinical study on facial chan...

Are missed calls and slow responses costing your med spa business? In this episode of Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, speaks with Yan Lee, Head of Sales and Partnerships at Zidy, an AI-powered communication platform designed to help aesthetic practices book more appointments, increase Google reviews, and streamline client communication. Lee shares how Zidy consolidates mes...

This week on Medical Spa Insider, we revisit a conversation with Michael Olson, sales manager at MyAdvice. Together, he and AmSpa’s Alex Thiersch discuss the changes in marketing strategy that medical spas need to make as they grow. Their conversation includes: Marketing needs specific to the aesthetic industry; How partnerships with marketing firms should work; What to look for when choosing a di...

Can artificial intelligence drive the ability to be more human? This week on Medical Spa Insider, AmSpa founder Alex Thiersch sits down with Rachel Sanders, MBA, Chief Marketing Officer of Rhodium Software (Rhodium.is.beauty). Sanders, whose career evolved from investment banking to wellness entrepreneurship, describes how Rhodium uses AI to help clinics drive growth so they can focus on the human...

For Boxed Warning and full Prescribing Information, see  https://www.rxabbvie.com/pdf/botox-cosmetic_pi.pdf Celebrate the excitement of BOTOX® Cosmetic (onabotulinumtoxinA) Day with AmSpa founder Alex Thiersch, JD, who is joined by Dr. Lisa Espinoza of La Chelé Medical Aesthetics and Leslie Fletcher, AGNP-BC, of InjectAbility Clinic. In this special episode, we dive into how practices nationwide p...

This week on Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, sits down with Lana Kerr, founder and CEO of Lumisque Skincare, the company behind the CO2Lift brand. They talk about her journey from entrepreneurial beginnings in Jamaica to pioneering regenerative skincare solutions that are transforming women’s health and wellness worldwide. In this inspiring conversation, Kerr opens up abou...

What if your med spa already had all the data it needed to grow? This week on Medical Spa Insider, host Alex Thiersch, JD, founder of AmSpa, speaks with Ben Wolber, MBA, co-founder and CEO of InsightX, an AI-powered analytics platform built specifically for med spas and aesthetic practices. Wolber shares how InsightX evolved from a consulting side hustle into a full-fledged SaaS platform that help...

This week, AmSpa CEO Alex Thiersch speaks with Carrie Caulkins, PhD, MBA, Chief Marketing Officer at BeautyHealth, the parent company behind Hydrafacial. Carrie shares how Hydrafacial has become a foundational treatment for med spas through clinical efficacy, education, and brand power. How Hydrafacial grows med spas with immediate, lasting results and brand-driven patient acquisition; The 7-in-1...

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, of Liguori Accounting, about the latest tax law changes and what they mean for medical spa owners in 2025. From equipment purchases to employee compensation, Liguori shares practical strategies to help med spas optimize deductions, avoid red flags, and plan proactively for the year ahead. Listen to learn: How to...

How do you help patients with overfilled features or results that no longer look natural? In this episode of Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Amy Lynn, RN, CANS, founder of Glo Derma and Glo Academy, to explore her groundbreaking protocol, The Art of Reversal®. From ER nurse to aesthetic visionary, Amy shares how her personal journey sparked a mission to...

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Phil Sitter, founder and CEO of RepeatMD. Phil shares practical and tactical strategies to help independent med spas thrive in a consolidating industry, plus a sneak peek at RepeatMD V3 and the AI-powered tools reshaping patient engagement. Listen to hear: How consolidation is reshaping the med spa landscape and why patient experie...

This week, we bring you to the stage of Medical Spa Show 2025 as AmSpa founder and CEO Alex Thiersch, JD, outlines challenges in the med spa industry and how we can overcome them together. The episode also includes the panel Dangerous Practices, Devastating Consequences: A Compliance Perspective covering best practices the entire industry needs to adopt to ensure medical aesthetics remains viable,...

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with renowned aesthetic practice consultant and sales coach Terri Ross for a candid conversation ahead of the  Women in Aesthetics Leadership Conference (WALC) . With over 20 years in the aesthetics industry, Ross opens up about her own journey in leadership and discusses challenges, opportunities and success strategies for women leadi...

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Robin Ntoh, VP of Aesthetics at Nextech, to demystify change management as a practical, everyday leadership tool for med spa owners and managers. This discussion highlights why aesthetic practices often struggle with change, how structured approaches can turn disruption into opportunity, and what simple frameworks leaders can appl...

This week on Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Brittony Croasdell, MS, FNP-BC, APRN, co-owner of Fulcrum Aesthetics & Surgery, to unpack the evolving conversation around hyaluronic acid (HA) injectable fillers. From viral misinformation to the stigma surrounding aesthetic treatments, Croasdell shares real-world insights from her Chicago-based pract...

This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Dr. Rahi Sarbaziha, founder of The Aesthetic Room by Dr. Rahi, Integrative Aesthetics specialist and one of AmSpa’s Distinguished Women in Medical Aesthetics 2023. Dr. Rahi shares her journey from traditional medicine to pioneering a new path that blends integrative and regenerative wellness with aesthetics. Listen to hear: How...

This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Beto Casellas, executive vice president and CEO of health and wellness at Synchrony Financial, the parent company of CareCredit. They discuss the launch of a new consumer resource, the Fair Financing Principles, and talk about how financial education can empower patients to make informed decisions about their aesthetic and welln...

In this greatest hits episode, we revisit a conversation between AmSpa President and CSO, Cathy Christensen, and top leadership coach and bestselling author Sohee Jun, PhD. They discuss the myth of balance, Jun’s journey into leadership coaching and her advice for overcoming challenges as a business leader. Their conversation includes: Why she’s allergic to the word “balance;” Integrating our prio...