Hosted by Joseph Itaya & Anika Jackson
MEDIASCAPE: Insights From Digital Changemakers
Join hosts Joseph Itaya and Anika Jackson as they dive into conversations with leaders and changemakers shaping the future of digital media. Each episode explores the frontier of multimedia, artificial intelligence, marketing, branding, and communication, spotlighting how emerging digital trends and technologies are transforming industries across the globe. MEDIASCAPE is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. This online master’s program is designed to prepare practitioners to understand the evolving media landscape, make data-drive...
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Hosted by Joseph Itaya & Anika Jackson
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Latest episode
Apr 8, 2026
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Episodes
What If Authentic Travel Content Could Book Your Trip For You? 08.04.2026 32:09
Travel planning shouldn’t feel like a part-time job. We sit down with Eni and Dianni, the founders of Travel Spoken , to unpack how they’re turning authentic travel stories into bookable, voice-led itineraries that save time, money, and headaches. From their first trip together to the decision to become travel agents, they share how living the pain—spreadsheets, tabs, group chats, misleading photo...
From Listicles To Lead Gen: How Modern SEO Actually Works 25.03.2026 36:12
Search isn’t broken, it’s louder—and that changes how we win. Steven Schneider , founder and CEO of TrioSEO, joins us to break down why Google’s results feel crowded, how LLMs surface authentic takes, and why classic formats like listicles and “X vs Y” pages are quietly outperforming generic blogs. We get tactical fast: building tight topical clusters for a single ICP, writing honest competitor co...
From Clickbait To Copilots: How Media Professionals Thrive With AI 12.03.2026 45:29
The ground is moving in media, but not the way the headlines scream. We sat down with journalist-turned-AI strategist Pete Pachal to map the real shifts: where models help, where they harm, and how to build resilient workflows that amplify human judgment instead of replacing it. Pete draws on years across top newsrooms to explain why reporting still hinges on trust and access, while research, form...
How Curiosity, Identity, And Agentic AI Can Transform Your Career 26.02.2026 45:47
Reinvention isn’t a single leap; it’s a habit you can practice. That’s the thread running through our conversation with Monica Marquez—military brat, first‑gen grad, Wall Street and Big Tech leader, and now cofounder of Flipwork—who lays out a playbook for turning AI from a threat into a force multiplier for your most human work. We dig into how curiosity fuels smart pivots, why acculturation beat...
How A 19-Year-Old Turned One Viral UGC Win Into A Scalable Marketplace 11.02.2026 32:32
What does it take to turn one scrappy UGC experiment into a creator marketplace serving 200+ brands and 15,000 creators? We sit down with Vidovo cofounder Elijah Khasabo to unpack the scrapes, pivots, and wins behind a creator-first platform built without venture funding and scaled through community trust. Elijah rewinds to the moment a $50 video delivered 15 million organic views and changed his...
From Blue Links To AI Overviews: How Brands Stay Discoverable with Bryan Phelps 28.01.2026 28:07
The search box looks familiar, but the rules underneath are changing fast. We invited Bryan Phelps, CEO of Big Leap , to unpack what actually moves the needle as AI overviews, LLM assistants, and shifting user habits reshape discovery. Brian brings two decades of perspective, from early WordPress experiments to brand-led performance systems for national and growth-stage companies, and he explains...
Be The Signal, Not The Noise: Building Trust In An AI-Drenched Media Landscape with Joshua Altman 14.01.2026 42:21
A reporter’s instincts, a producer’s toolkit, and a strategist’s vantage point—Joshua Altman brings all three as he walks us through his path from the newsroom to leading as a fractional chief communications officer. We dive into the real work of shaping perception and building trust, and why the best comms leaders think in systems, not silos. Joshua shares how a decade of hands-on content and vid...
Why Great Design Still Matters When Robots Shop For Us with Nick Cawthon 31.12.2025 45:24
Booking a movie ticket used to mean opening a browser, clicking through tabs, and hoping checkout didn’t break. Now a voice agent can do it while you grab your coat. We explore what that shift means for design, marketing, and growth: when customers are people and robots, how do we build flows that serve both without losing our human edge? Nick Cawthon joins to map the journey from drafting tables...
Finding Agency With AI In A World That Won’t Slow Down with Andy Sitison 17.12.2025 45:28
Start with a guitar, pass through psychology, and land inside enterprise cloud and AI—our conversation with Andy Sitison maps a creative life that never had to choose between art and engineering. We dig into how narrative data and human-centered design can uncover what dashboards miss, and why empathy is not a “nice to have” but a strategic advantage when you need to make decisions that actually w...
From Concrete to Clicks: Data-Driven Growth with Build Grow Scale's Matthew Stafford 03.12.2025 30:06
Growth doesn’t come from another hack; it comes from doing the right work in the right order. We sit down with Matthew Stafford of Build Grow Scale to explore the deceptively simple idea that changes everything: information is everywhere, but focus is scarce. Matthew takes us from his 23-year run in commercial concrete to a breakout Teespring campaign and into the data-driven system that helped br...
From Idea to Impact: Raj Singh on Building for Solopreneurs with Mozilla 19.11.2025 34:26
Stop waiting for the “right time.” Raj Singh —longtime builder, repeat founder, and now VP of Product at Mozilla—joins us to unpack how real momentum starts when you ship something imperfect and let the market reshape it. We dig into his path from early consumer apps to an acquisition by Mozilla and the creation of Solo , an AI-powered website builder designed specifically for service providers li...
From Fix-and-Flip to AI: How Going Mile-Deep Beats Mile-Wide in the Agent Era with John Long 05.11.2025 34:56
Want to win premium customers and sleep better at night? We dig into how going an inch wide and a mile deep beats boiling the ocean—especially when you pair focused strategy with agentic AI that does real work. Our guest, John Long of thynk.ai , traces an unexpected journey from real estate and HVAC to machine learning and sales orchestration, showing how clarity of purpose turns scattered efforts...
The Power of Superfans: Building Revenue with a Minimal Viable Audience with Ethan Monkhouse 22.10.2025 32:10
The digital marketing landscape is shifting dramatically, and Ethan Monkhouse is at the forefront of this revolution. As co-founder of Naviro, he's democratizing access to sophisticated marketing strategies that were once the exclusive domain of those who could afford $5,000+ monthly agency retainers. During our conversation, Ethan reveals his journey from a computer science background to mar...
From Amazon to Axon: A Tech Leader's Journey with Trevor Nolan 08.10.2025 37:19
Trevor Nolan takes us behind the scenes of the digital infrastructure powering our connected world. Drawing from his 11-year career at Amazon and recent transition to Axon, he reveals the complex systems enabling everything from same-day package delivery to voice assistants that transform our homes. The conversation explores how Amazon approaches hardware development not as a primary goal but as a...
Thought Partners: How AI Can Unlock Your Brain's Potential with Brad Moss 24.09.2025 34:34
What if AI could be more than just a tool—what if it could become your thought companion, helping to extract and refine the ideas already in your head? In this fascinating conversation, Brad Moss, founder of Enhanced AI, reveals how his journey from video game development led to creating a platform that empowers anyone to build sophisticated AI agents without coding skills. Moss introduces a power...
How AI is Enhancing, Not Replacing, Human Creativity in Digital Marketing with Jason Brigham 10.09.2025 37:04
What happens when your career path takes unexpected turns? For Jason Brigham, founder of a successful digital marketing agency, the journey from computer science to hospitality to digital leadership reveals powerful lessons about adaptability in an ever-changing landscape. Brigham candidly shares the pivotal moments that shaped his professional evolution—from abandoning his initial computer scienc...
Building Brands Across Borders: From Startups to Sustainable Tourism with Patrika Allis Cheston 27.08.2025 34:20
Discover the fascinating intersection of tech marketing and sustainable travel with Patrika Elise Cheston, founder of a marketing agency focused on guiding startups through various funding stages. Patrika's unconventional career journey—beginning with aspirations to become a news anchor before finding her place in the startup ecosystem—offers valuable insights for anyone feeling constrained b...
Navigating the Between Times: Education in the Age of AI with Ben Tasker 13.08.2025 34:23
"We're in the between times – not fully in the future, but no longer in the past." These words from Ben Tasker, Dean of AI at a leading university, capture the transformative moment we're experiencing as artificial intelligence reshapes education and work. In this eye-opening conversation with host Anika, Ben shares his remarkable journey from healthcare administration to data...
From Teen Startup to $500 Million Exit: Catherine Connolly's Journey 30.07.2025 35:16
Catherine Connelly's remarkable journey began at age 15 when she and her siblings created a digital yearbook website to make friends at their new high school. What started as a simple solution to a teenage problem evolved into a social platform that would eventually sell for $500 million. During our conversation, Catherine shares how despite having no coding background, she and her siblings b...
Truth is Your North Star: Navigating Ethical Marketing in the Digital Age with Eric Layland 16.07.2025 39:19
From text-based browsers to generative AI, the digital marketing landscape has transformed dramatically since the 1990s. Eric Layland, Chief Executive of the Matters Group , takes us on a journey through this evolution while revealing timeless principles that still guide effective marketing today. Leyland's career began in 1996 when he purchased "Internet in a Box" from CompUSA and...
The Digital Exhaust: Why Your AI Data Matters More Than the Tools with Dan Baird 02.07.2025 48:48
The technological landscape is shifting beneath our feet, and Dan Baird stands confidently at the intersection of entrepreneurship and artificial intelligence. In this riveting conversation, the co-founder and product lead at Wrench.ai delivers both a wake-up call and an invitation to the AI revolution that's already transforming business. Baird's journey from selling beanbag chairs at L...
Breaking the Podcast Monetization Model: A Conversation with Jeffrey Specter 18.06.2025 36:11
Monetization remains the great unsolved puzzle for most podcasters, with traditional advertising models serving only the top 5% of shows. But what if the problem isn't your audience size, but rather the broken business model itself? Jeffrey Specter , founder of CodeADX and former radio executive, pulls back the curtain on why the podcast industry's CPM (cost per thousand) approach fundam...
The 1% Rule: Small Changes for Exponential E-Commerce Success with Sabir Semerkant 11.06.2025 53:28
What if the secret to massive e-commerce growth wasn't a marketing gimmick, but something as simple as improving by just 1% every day? Meet Sabir Semerkant, the accidental marketing genius whose systematic approach has generated over $1 billion in incremental revenue for more than 200 brands worldwide. Sabir's journey began as a programming prodigy at age six, eventually leading to a piv...
Mastering Client Nurturing for Small Business Success with Reed Hansen 04.06.2025 39:54
Every business owner dreams of growth systems that work automatically while they focus on what they love. Reed Hansen , founder of Market Surge , has turned this dream into reality for service-based businesses across multiple industries by combining powerful CRM systems with cutting-edge AI. The journey began with his wife's photography business. Unlike most creatives, she was incredibly proc...
Marketing Without Burnout: A New Agency Model with Katie Gray 28.05.2025 32:28
Katie Gray' s journey from traditional agency work to founding her own marketing collective reveals a refreshing new model for the industry. After experiencing the limitations of conventional agency structures—where junior marketers get thrust into high-stakes roles prematurely and burnout leads to high turnover—she built Kinetic Marketing Communications as a solution. The secret? A nationwid...
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