Media Sales Mastery

David Fish author of “The art of strategic storytelling; what it takes to create winning presentations” joins to unpack the content of his book. Email jamie@boostmedia.com.au  to win 1 of 3 free copies. Use the code "podcast30" for 30% off. Connect with David on LinkedIn and his website www.davidfish.com.au For exclusive content and a chance to pick the topic and guide the show, connect...

Jamie covers off 4 considerations for making a sound business case to your internal stakeholders For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠. Edited, Hosted and Produced by ⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠ Music by Donyea Goodman at ⁠⁠⁠⁠donyeamusic.biz/onlinestore

Ramon Rodriguez, General Manager at News Corp Australia joins to deep-dive into selling media to Small / Medium business   Connect with Ramon on Linkedin For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠ Music by Donyea Goodman at  ⁠⁠⁠⁠donyeamusic.biz/onlinestore

Another Linkedin Live recording – this time Jamie covers off the difference between “Objective” and “Subjective” value in a media sales transaction and provides 4 different methods for de-commoditising the sale. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠LinkedIn⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠Joanne Helder⁠⁠⁠ Music by Donyea Goodman...

Caleb Watson of Initiative ASIA joins to unpack the world of Media Agencies. Connect with Caleb on Linkedin For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠LinkedIn⁠⁠ . Edited, Hosted and Produced by  ⁠⁠Joanne Helder⁠⁠ Music by Donyea Goodman at  ⁠⁠donyeamusic.biz/onlinestore

In our first ever LinkedIn live event, Jamie covers off 4 questions that every media sales manager should be asking on a weekly basis. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠LinkedIn⁠⁠ . Edited, Hosted and Produced by  ⁠⁠Joanne Helder⁠⁠ Music by Donyea Goodman at  ⁠⁠donyeamusic.biz/onlinestore

Brian Gallagher, Chief Sales Officer at SCA joins to provide 6 practical solutions to 6 common tactical issues in Media Sales.   Connect with Brian on Linkedin   More about SCA at www.sca.com.au For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠LinkedIn⁠ . Edited, Hosted and Produced by  ⁠Joanne Helder⁠ Music by Donyea Goodman at  ⁠donyeamusic.biz/onl...

Clare Whiteman joins to unpack the very specific subject of selling a multi-product / multi-dimensional media offering.   Connect with Clare on Linkedin   Find out more about institute of Creative Arts and Technology   For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  LinkedIn . Edited, Hosted and Produced by  Joanne Helder Music by Donyea Goodman at ...

When selling media, particularly direct, there’s a constant tension and a trade-off when it comes to the clients creative. Andrew “Bag” Sidwell and Michael Dargan join to unpack this very specific skillset that all Media Sales Professionals should develop Connect with Andrew on LinkedIn Connect with Michael on LinkedIn Find out more about System 1 at www.system1group.com For exclusive content and...

Our first ever live listener coaching session! Ben joins from New Zealand for a one on one coaching session with Jamie. We cover off different approaches to prospecting in a post-covid world & how to fill your calendar with high return and high leverage activity Connect with Ben on LinkedIn . For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedI...

Our returning guest is Nisar Malik – Sales Director of Effect at Viacom CBS. Connect with Nisar on LinkedIn For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn . Edited, Hosted and Produced by Joanne Helder Music by Donyea Goodman at donyeamusic.biz/onlinestore

Richard Wentworth-Ping of Wentworth People joins to unpack the 4 facts of Sales E.Q. Connect with Richard on LinkedIn More about Wentworth People: www.wentworthpeople.com.au For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn . Edited, Hosted and Produced by Joanne Helder Music by Donyea Goodman at donyeamusic.biz/onlinestore

Alex Whitlock of Momentum Media joins to unpack the world of forecasting! Connect with Alex on email Alex. Whitlock@momentummedia.com.au Find out more about Momentum Media at momentummedia.com.au For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn . Edited, Hosted and Produced by Joanne Helder Music by Donyea Goodman at donyeamusic.biz/onlinestor...

Relationship management is something of a catch-all expression and can mean many things to many people.  In the context of media sales we often think of relationships as simply having a great rapport.  Relationship management extends well beyond just getting along with a client, It’s actually all-encompassing and is about being the connective tissue between your media publisher and the c...

Whether you work in legacy media like print, tv, radio; or digital, trade or event based media ….it’s very likely that you sell more than just a single medium or product. Selling multi-platform media solutions is an increasing challenge and opportunity for the industry. Get it wrong and you can quickly find yourself missing revenue opportunities, burning client relationships, spending a lot of tim...

Roy Hawker of Hawker Media joins to discuss refining your sales process. Whether you’re selling media direct to SME’s or via an agency to a big multi-national corporation, having a clean and consistent sales process is non-negotiable. If you want to grow your customer base, if you want to improve the quality of your work (and in turn, your win rate), if you want to build campaigns that really gene...

Special episode:  Covering 4 listener questions submitted via Linkedin For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn . Edited, Hosted and Produced by Joanne Helder Music by Donyea Goodman at donyeamusic.biz/onlinestore

The best media sales professionals understand that their primary objective isn’t to sell advertising, it’s to create engaging advertising campaigns that speak to an audience and deliver a return for their advertisers.  The ability to balance the needs of an advertiser and an audience in equal measure is critical to this. Our guest is Andy Procopis, national head of campaign design and deliver...

Virtual selling is here to stay. Dave Roddick of Kinzler joins to unpack the new world of hybrid work and hybrid selling.  Connect with Dave on Linkedin Find out more about Kinzler at   www.kinzler.com.au For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn . Edited, Hosted and Produced by Joanne Helder Music by Donyea Goodman at donyeam...

Whether it’s a piece of artwork, a video, a piece of audio, a logo or a full suite of creative assets for a client campaign, getting really good at writing creative briefs is a skill that will pay dividends. Julian Cole returns to the podcast to break this down.  For a special 25% discount on the strategy finishing school click the following link:  courses.strategyfinishingschool.com/mas...

One of the great contradictions of Media Sales is the idea that people who are good talkers naturally make great salespeople; The “gift of the gab” is a popular Australian expression we use to describe this. Being a great talker is helpful, but it’s actually the complete opposite that really matters; the ability to not talk too much, and instead ask questions and listen. Our guest is Stephen Pead....

The 10 Commandments of Direct Media Sales Direct Media Sales can be one of the most rewarding and exciting areas to work in media,  fail to follow a clear playbook however, and it can quite quickly become hell! Tony Prentice COO/CRO of Mamamia joins to unpack this unique take on the Direct Sales discipline Connect with Tony on Linkedin Learn more about Mamamia at www.mamamia.com.au For exclus...

Whether it’s a client who dislikes your channel, audience, brand, content or personalities; Client media bias can make an already difficult job even more challenging. Nat Harvey, National Sales Director of Seven West Media and Chair of ThinkTV Australia joins to unpack this often unspoken facet of media sales. Follow Nat on LinkedIn . For exclusive content and a chance to pick the topic and guide...

Adam Hickey returns for this very special episode. We do a live workshop and shake-down a media brief. Jump to a specific topic by using chapters (on some apps) or with the times below: 5:25 Campaign 7:35 Proof point 11:50 Objectives 17:13 Background 33:21 Challenge 43:07 Audience 52:21 Strategy 58:08 Tagline 1:00:10 Brand feel 1:08:15 Product overview 1:19:44 Budget and timings 1:27:04 Love to se...

“Sell the dish, not the ingredients” is a phrase coined by today’s guest David Fish. At its core, this expression is really about how we develop, package and sell Media Solutions to clients in a way that is easy to understand. Selling the “dish” is an approach to make disparate pieces of inventory feel like a cohesive single idea. Find out more about No Two Fish at davidfish.com.au Follow David on...