Media Sales Mastery

Wade Kingsley, founder of The Ideas Business, returns to unpack a critical issue affecting advertising markets – the devaluation of creativity in soft, commoditized markets. We explore why innovation and idea-led solutions take a backseat during price- driven periods, how this impacts the industry, and strategies for reframing creativity as a tool to unlock value in even the toughest conditions. F...

A re-broadcast of Jamie’s appearance on the Sales Reinvented Podcast where he unpacks the world of best practice cold calling. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Edd Hayer CEO of Prospector joins to unpack the world of media sales prospecting. Contact Prospector on 1300 736 447 to discover how you can increase ROI and sell more effectively. Follow Edd on LinkedIn. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠...

Jamie covers off the 4 C framework of revenue winning thinking. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Rob Atkinsons joins once again to unpack the world of internal politics. Book: Buy back your time by Dan Martell Follow Rob on ⁠LinkedIn⁠ . For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Rob Atkinson joins to explore the world of internal politics. Follow Rob on LinkedIn . For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Lena Rapley returns to unpack brief to pitch workflows. Whilst most sales processes encompass everything from initial prospecting right through to post campaign analysis – the brief to pitch stage is its own unique subset of a great sales process. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edite...

Lena Rapley joins to unpack brief to pitch workflows. Whilst most sales processes encompass everything from initial prospecting right through to post campaign analysis – the brief to pitch stage is its own unique subset of a great sales process. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, H...

Our returning guest, Will Aitken joins to unpack sales messaging. Check out Will ⁠ here⁠ . Check out Will’s sales course ⁠here⁠ . Connect with Will on ⁠⁠LinkedIn.⁠⁠ For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Matthew Smith, CCO of Aspermont joins to unpack the tools, tactics, attitudes and behaviours of great prospectors. Connect with Matthew on ⁠LinkedIn⁠ . For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ .

Will Aitkin joins from Halifax, Nova Scotia to unpack the world of sales messaging. Check out Will here . Check out Will’s sales course here . Connect with Will on ⁠LinkedIn.⁠ For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Matthew Smith, CCO of Aspermont joins to unpack the tools, tactics, attitudes and behaviours of great prospectors. Connect with Matthew on LinkedIn . For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Our Guest is Nick Efstathiou, CEO of Central Media Group South Africa. Follow Nick on LinkedIn . For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode we cover off a range of listener questions and provide some real time examples of how to respond / communicate through. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Adam Cadwallader, CEO of Motio joins to unpack the vital difference between a media product and a media proposition. About Motio: www.motio.com.au/about/ Follow Adam on LinkedIn . For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Janelle Shinners – head of client engagement at VML is our returning guest. This is a follow up to one of the first podcast episodes we ever did – titled “data tells, insight sells”. Follow Janelle on LinkedIn For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helde...

Follow Amjad on LinkedIn . For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We rebroadcast an interview from 2019 where Jamie was interviewed ahead of the launch of Media Sales Mastery. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music by Donyea Goodman at  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

Jamie does a quick solo episode to wrap up the year and set the intention for 2024. We cover off the 4 things you need to do in 2024 to simplify your sales approach and beat the competition. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music by Donyea...

Adam Lang joins to unpack the world of pricing. Follow Adam on LinkedIn . Check out Mumbrellacast Check out Fear and Greed For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music by Donyea Goodman at  ⁠⁠⁠⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

Tim Murphy joins to unpack the most common ethical dilemmas faced by media sales professionals and provide some strategies for working through them. Follow Tim on LinkedIn . For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠⁠ Music by Donyea Goodman at  ⁠⁠⁠⁠⁠⁠⁠⁠donye...

Jamie covers off 4 principles to help you survive and thrive in a downturn. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠⁠ Music by Donyea Goodman at  ⁠⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

Kylie Merritt, Founder and MD of ausbiz joins. Whether you’re selling trade media, business media, alternative media or a new emerging platform ….. niche audiences are a surprisingly challenging proposition to commercialise. Fortunately, if you can get it right, it can be very lucrative and very effective. Connect with Kylie on LinkedIn . For exclusive content and a chance to pick the topic and gu...

In this episode we cover off the principles of crafting a sales strategy. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ . Edited, Hosted and Produced by  ⁠⁠⁠⁠⁠⁠Joanne Helder⁠⁠⁠⁠⁠⁠ Music by Donyea Goodman at  ⁠⁠⁠⁠⁠⁠donyeamusic.biz/onlinestore

Nick Randall of Impact & Ranieri & Co joins to unpack the topic of “moving the market”.    We cover off the principles of taking media innovation to market, overcoming inertia and future-proofing your media revenues.    Connect with Nick on LinkedIn For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on  ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ . Edited, Hosted and Produc...