Media Roundtable

“There isn’t a type of audio that doesn’t work for us, it all works for us. Fair enough, some types of audio took us longer to figure out to unlock. But, in order for us to be at the scale we’re at we had to get that to work because the reality is our customers were there. They were responsive, so we needed to be there.” - Kezia Koo, Senior Director of Growth Marketing at Indeed This week on the M...

It's time for an unforgettable episode of Ad Infinitum, the only podcast that's all about how audio ads work (and how to make them work harder). This week, host Stew Redwine (Oxford Road's VP of Creative Services) welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mission to save the family farm, one ethical meat box...

“The baked-in works. Crazy to say, but it works, better than anything else–for a reason.” Spencer Semonson, Oxford Road Media Buyer This week on the Media Roundtable: Industry Edition, we’re talking Super Apps, audiences vs. profit, and of course, ads that may or may not be ruining our listening experience. Fresh from his latest episode of Ad Infinitum is our host, Oxford Road’s Stew Redwine, join...

“[Audio] is not the biggest channel… but the trust gives you the largest return on investment.” Dan Granger, Oxford Road CEO & Founder This week on the Media Roundtable: Special Edition, we’re spotlighting our recent inaugural Chief Audio Officer Summit and doing a deep dive into our brand new, game-changing white paper: ”Chief Audio Officer: The Champion Every Brand Needs to Win in Audio.” Hostin...

This week on the Media Roundtable: Special Edition, we're spending the entire episode on a cause very dear to our hearts at Oxford Road: influencing responsibly. We've partnered with Seekr to launch the first-ever Civility Score for podcasts. How does it work, who's behind it, and why will it change the way you advertise on podcasts forever? Stay tuned.. Hosting once again is Oxford Road's Head of...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some...

This week on the Media Roundtable: Special Edition, the agents of influence are celebrating a staggering milestone: Oxford Road’s 10-year anniversary. Kicking off the festivities is Oxford Road’s very own Dan Granger hosting, with fellow Oxford Road originals, Miranda Romano, Stew Redwine, Kyle Jelinek, and Gary Brown on board to reminisce on lumps, lessons, and leaps of faith. Kudos will be showe...

Don’t optimize yourself to death. Ricardo Martinez This week on the Media Roundtable: Special Edition, the agents of influence are sifting through Spotify news, next-level AI ads, the further demise of exclusivity, and the main event: the battle of the KPIs: ROAS vs. CPA. Grab your popcorn–let’s dive in. The new show format continues this week with Oxford Road’s Dan Granger and James Cridland (Pod...

“Audio, who knew?” James Cridland This week on the Media Roundtable: Industry Edition, the agents of influence are teaming up with the Podcast Business Journal to tackle exclusivity, availability, a hybrid audio marketplace, and more. Let’s jump in. Leading the charge again is Oxford Road’s very own Dan Granger on the host microphone, with fellow Oxford Road experts, Stew Redwine, Miranda Romano,...

Fan favorite and Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the ads work on Oxford Road’s all-new podcast: Ad Infinitum. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 1 is titled "Starting Right" and Focuses on Audiolytics™ Key Component #1...

We kick things off with an entirely new segment we’re creatively calling Industry News with Podcast Business Journal featuring James Cridland, Editor of Podnews and Podcast Business Journal. The panel covers the industry's top stories and shares what they mean for marketers. Then, Jennifer shifts to a new panel featuring Giles Martin, Steven Abraham, Kyle Jelinek, and Neal Lucey as they talk about...

Welcome to the Media Roundtable, Industry Edition! In this episode, we're recapping the highlights from the IAB Podcast Upfronts conference. Our fearless host is once again Oxford Road’s very own Jennifer Laine, along with fellow Oxford Roadies and Upfront Attendees Steven Abraham, Spencer Semonson, Kristen Duenas and special guest, Director of Digital Audio & Video for the IAB, Matt Shapo, taking...

"Don't be in a hurry to rise to the top so quickly. Feel free to take a little bit more time, because the slower and steadier your rise, the more stability every one of your decisions, and every one of your new trusted listener relationships will have." -Kraig Kitchin This week on the Media Roundtable, Dan Granger speaks to Kraig Kitchen. At 37, Kraig redefined broadcast syndication as a Co-Founde...

“We’re driving, but we can only see through the rearview mirror.” -Dan Granger This week on the Media Roundtable: Industry Edition, the agents of influence are tackling AI disruption, old guards learning new tricks, and the demos powering podcast advertising. Let’s dig in. Hosting is Oxford Road’s CEO Dan Granger, along with fellow Oxford Road savants, Stew Redwine, Neal Lucey, and Spencer Semonso...

This week we’re tackling billion-dollar ideas, 13,000 true fans, and two-tiered surveys. Let’s dig in with host Jennifer Laine along with fellow Oxford Road luminaries Dan Granger, and Steven Abraham. We also welcome a special guest, 5-time author, marketing thought leader, and host of the podcast Joseph Jaffe is Not Famous, the one and only Joseph Jaffe. See Privacy Policy at https://art19.com/pr...

This week, our podcast returns for its first true “roundtable format” in weeks, with longtime MRT contributor, and Oxford Road Associate Media Director, Kristen Duenas leading as our host. Joining Kristen is Neal Lucey, our EVP of Strategy & Product, and Gary Brown, our Director of Growth, to dive into the most important topics facing marketers in Q2. See Privacy Policy at https://art19.com/privac...

(Drumroll please) On this Media Roundtable: Industry Edition we’re bringing you a special episode called “Sound Success.” Haven’t given much thought about how your brand should sound? All that’s about to change. Oxford Road’s very own Stew Redwine is back on the lead microphone, joined by fellow Oxford Road audiophiles Steven Abraham, Neal Lucey, and Jennifer Laine. We’re on a mission to prove why...

This week on The Media Roundtable: Industry Edition, Senior Account Lead Director, Kyle Jelinek and EVP of Strategy and Insights, Giles Martin re-join host Dan Granger for another round of discussing all things attribution and why you should run when someone says they’ve solved audio attribution See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/priv...

This week on the Media Roundtable: Special Edition, the agents of influence are distilling insights from their whirlwind time at Podcast Movement–the world's largest annual gatherings of podcasters and the podcast industry. Couldn’t be there? We’ve got you covered. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You’re a young marketer who needs a win–how do you test audio, show it works, and not get fired? Fear not, because on this episode of The Media Roundtable: Industry Edition, we're joined by a true marketing superhero: Allan Jones, CEO of Bambee. Allan shares his incredible origin story with us, including how he built the audio program from scratch for ZipRecruiter, turning them into an institution...

What can three brothers teach us about fighting fair and depolarizing the country? Find out in this week’s Media Roundtable: Special Edition featuring the Meiselas brothers of The MeidasTouch Network. Our very own Jennifer Laine hosts Oxford Road CEO Dan Granger and brothers Ben, Brett, and Jordan Meiselas, Co-Founders and Co-Hosts of The MeidasTouch. See Privacy Policy at https://art19.com/privac...

This week on the Media Roundtable: Super Bowl Edition, the agents of influence are breaking down our winners and losers. Under center is Oxford Road’s very own Stew Redwine on the host microphone, along with fellow Oxford Road pro-bowlers Kristen Duenas, Neal Lucey, and Jennifer Laine, and Alyssa Meyers (reporter at Marketing Brew). Who converted and who doinked it off the posts? See Privacy Polic...

This week on the Media Roundtable: Industry Edition, the agents of influence are tackling the rise of the video podcast. Back on the host microphone is Oxford Road’s very own Stew Redwine, joined by fellow Oxford Road luminaries Neal Lucey, Spencer Semonson, and Kristen Duenas. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my...

This week on the Media Roundtable: Industry Edition, the agents of influence are tackling how podcasts are responding to market pressures. Let’s dig in. Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, Neal Lucey, and Bloomberg’s expert audio reporter Ashley Carman. See Privacy Policy at https://art19.co...

This week on the Media Roundtable, we complete our very special two-parter with a look ahead at the podcast trends that’ll shape your 2023. Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with Oxford Road CEO and founder Dan Granger, Alyssa Meyers (reporter at Marketing Brew), Bryan Barletta (founder of Sounds Profitable), and James Cridland (editor...