Media Marketplace - Product Updates

Zeta Global and Palantir Technologies have announced a strategic partnership to build a unified AI and data infrastructure for enterprise marketing For professionals buying media, this partnership enhances Omnichannel Activation.

Yahoo DSP has launched the Agent Network , an open framework that directly connects advertisers to specialized, AI-powered agents built by leading industry technology partners. Building on the "Yours, Mine, and Ours" AI strategy introduced earlier in 2026, this network integrates partner innovations rather than relying strictly on native platform agents. The network currently spans four key launch...

Horizon Media has introduced new agentic buying capabilities within its marketing intelligence platform, HorizonOS' Blu . This technology uses intelligent agents to integrate audience intelligence, publisher data, and campaign performance into a unified system that optimizes media buys in real time across multiple channels and publishers simultaneously

Yesterday, during the annual DPAA Canada Summit, Nicolette Leonardis, President & Co-Founder of Vertical Impression , announced a first-of-its-kind partnership with Adelaide to integrate real-world out-of-home (OOH) attention data into an omnichannel media-quality standard. This collaboration addresses a long-standing industry challenge: the difficulty of quantifying OOH quality in comparison...

Following their big announcement back in March , the Samsung Ads Canada team is announcing for the first time that advertisers will be able to buy its Smart TV home screen placements programmatically — via integrations with The Trade Desk and Google 's DV360, powered by Magnite 's SpringServe.

This week, Roku launched its new Soccer Zone, a dedicated destination that brings live matches and related content together in one place, as Canada prepares to co‑host the world’s biggest soccer tournament alongside the United States and Mexico

The Amazon Ads Canada team hosted a packed room of more than 400 media buyers, planners, and brands yesterday in downtown Toronto for the company’s second annual upfront presentation. Things kicked off with Chantal Rossi Badia, Head of Video Sales Specialists, and Kendra Hum, Director, Amazon Ads, taking the stage and presenting several new ad formats that bring personalization and interactivity t...

Publicis Groupe’s $2.2 billion acquisition of LiveRamp is a decisive response to this "data readiness gap." By absorbing the industry’s leading data collaboration platform, Publicis is effectively de-risking the AI pivot for its global roster of clients. This isn't merely a tactical expansion of a tech stack; it is a structural pivot that renders the traditional "creative-first" holding company mo...

PATTISON Outdoor has introduced a sophisticated audience planning platform called PULSE , designed to modernize out-of-home advertising across Canadian transit systems and airports. By integrating over 20 billion data points from various analytics partners, the tool allows advertisers to create highly targeted campaigns based on specific demographic and travel behaviours. The PULSE Transit feature...

VIOOH , a premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America.

Netflix , Inc. has announced a definitive agreement to acquire the Warner Bros. division from Warner Bros. Discovery, Inc. (WBD), which includes its film and television studios as well as the HBO and HBO Max brands.

Bell Media  and   Loblaw Advance  have launched a first-to-market, closed-loop measurement solution for linear and Connected TV advertisers in Canada.

Native Touch  announced its acquisition of The Podcast Exchange ( TPX ) today for an undisclosed sum.  The acquisition is strategically timed to capitalize on the significant and accelerating growth of podcast listenership in Canada, which has seen a 19% year-over-year increase, now encompassing over 7 million monthly listeners (46% of Canadian adults). Post-acquisition, TPX will continu...

The industry has been experiencing a whirlwind of agency acquisitions and mergers, as Digital Out-Of-Home (DOOH) continues to be a part of media plans, we are entering the next phase - consolidation. Today,  Broadsign  announced it had acquired  Place Exchange . This merger sees two rivals in the DOOH SSP market come together under one roof.

The digital advertising landscape has become more complex than ever, increasing the pressure to deliver results.  Google  is aiming to make it a little easier with the introduction of two new agents powered by the latest Gemini models—Ads Advisor and Analytics Advisor.

With holiday shopping in full swing,  Samsung Ads Canada , has released its annual holiday insights, revealing how TV ads shape Canadians' shopping behaviour during the festive season. There is a lot of noise surrounding holiday shopping trends.  Samsung Ads Canada  has shared some key data from its most recent survey with Profectio, including: What makes a successful retail TV ad W...

This week,  UB Media  made a surprising acquisition, picking up  Bell Media’s Lifestyle Network . The move will have an impact on UB Media's inventory and ability to deliver impressions across specific regions in Canada.

Bell Media  and  Tubi  announced a long-term strategic partnership across ad sales and content distribution, including Canadian titles from Bell Media’s market-leading on-demand catalogue and FAST channel lineup. The partnership also includes plans to co-develop original content for distribution on Tubi globally, across Bell Media platforms in Canada, and through Sphere Abacus, Bell...

Cineplex  made a substantial announcement this morning as the company has agreed to sell its digital place-based media division, Cineplex Digital Media ("CDM"), to Creative Realities Inc. ("CRI"), a U.S.-based digital signage solutions and experiences company.

Stingray Group  is bringing a new product offering to the market with the launch of Radio DashSync, an innovative in-car advertising technology product.

Yahoo Canada  has signed a deal with  Spotify  that allows advertisers to purchase audio, video, and display ad space across Spotify's music and podcast inventory directly through the Yahoo DSP platform. ​

A new global partnership has been established that will interest agencies and brands throughout Canada. Today,  Spotify  and  Amazon Ads  solves the challenge of omnichannel advertising by combining Amazon's trillions of first-party signals with Spotify's massive and engaged global audience. This integration provides advertisers with powerful new ways to plan, activate, and mea...

The Globe and Mail has executed a significant rebrand and expansion of its "Life and Style" division, a strategic investment initiated in early 2023 to meet surging audience demand for lifestyle content. Driven by research indicating a strong appetite for this coverage—particularly among Gen Z and millennials as an antidote to news fatigue—the relaunch aims to create a premium, curated environment...

YouTube Canada  has announced the launch of new tools designed to make it easier for brands and agencies to find, partner with, and tap into the unique influence of YouTube creators. With 98% of people being more likely to trust recommendations from creators on YouTube versus other social sites or apps, this offering could be a smart play for your brand.

In an effort to do more than simply adopt "cool tech,"  Horizon Media Canada  has announced a key strategic initiative, becoming the first to adopt Vividata Spatial for hyper-local media planning. “Access to hyper-local, cross-media insights enables us to design smarter strategies that drive deeper audience connections and measurable business results for our clients,” added Robert Jenkyn...