Media Magnet

In this episode of the podcast Liz talks to Ali Izzo, a journalist, freelance writer, editor, digital content strategist, podcaster and content creator who's worked in the media for 20 years.   Her speciality or "special interest" as she coins it, is fashion, beauty and health and she's worked on almost every women's magazine you can think of, and now, most recently has taken on the titl...

This is an episode for all those business owners out there who have a teeny tiny bit of Imposter Syndrome. If you've ever referred to your business as "just this" or "just that" or "little" or minimised your achievements or growth in any way...you don't want to miss my chat with the AFR's Jess Sier!   I don't know why, but the AFR has always seemed so, so highbrow, so unattainable someho...

Excuse the French, but I'm going to put this bluntly. Wen shit hits the fan in your business (which, I can guarantee you, it will! at some stage), you're going to want someone like the guest on today's show, Sally Branson Dalwood, on your side. Sally is a Crisis Management and Reputation Specialist- and before you say, yeah but only big businesses need someone like Sally, think again. Sally hates...

Today we're talking Pitching to Podcasts, how it works, the benefits, the differences between pitching your business to a podcast versus say tv or print media...and the organic super power of sharing your business or brand story with the luxury of time.... You see, when you're featured in other media forms like Live TV or a magazine, there's almost always time limits, maybe 2 or 3 minutes, then th...

Katy Hall is a freelance journalist with a decade's experience as an editor, writer and copywriter. Her articles have appeared in The Age, Sydney Morning Herald,  news.com.au , Body+Soul, The Guardian, and many more. As a freelancer Katy can has access to not just one, but dozens of potential print feature opportunities and as you'll learn inside today's podcast episode, she's always, always...

Eloise Keating is a bit of a power house in the world of business media in Australia.  She is the News Editor at Smart Company and Inc Australia. Eloise Keating has also  just confirmed as as one of the print and digital media experts inside the next round of the Media Masters Academy, which opens doors next Tuesday, May 16th. Eloise is passionate about supporting small businesses and ha...

Michael Kersovske is the Supervising Producer on The Today Show on Channel 9 and he's also one of the Guest Experts inside the next round of the Media Masters Academy which opens it's doors on May 16th!   If you're an Australian listener I'm pretty confident you've heard of or watched the Today Show before, it's one of the major television breakfast shows on commercial TV here in Austral...

The former editor of the now defunct fashion magazine, Madison, turned fashion designer, Lizzie Renkert, has spent her entire career in fashion and the media. Her name is synonymous in both industries. Starting off in her first job straight out of fashion college as an assistant at Marie Claire (a job a million girls would kill for!) Lizzie spent years on the receiving end of hundreds of email pit...

  Pitching the media directly or sending sample products in for media mentions is not the only way to get media coverage for your business and brand.  Collaborating with other businesses that compliment the product or service you offer and teaming up with them to go after the media together means you have double the newsworthiness, more angles to pitch, double the audience and double the...

Today on the podcast we’re delving into the often highly underestimated area of the media which is LOCAL NEWS. You could be forgiven for thinking that due to the decline of physical print editions of local papers and magazines over the years, that news media in the suburbs is dead.  But you’d be wrong. No matter how many Facebook ads you take out, Google Ad words or social media posts, nothin...

If you're feeling like you're struggling to connect with your audience and be authentic with them, then this episode is for you! "I back myself. I know I've launched the biggest brands into this market. I back myself." Tory Archbold is a businesswoman, entrepreneur, and media personality from Australia. She is the CEO and founder of Powerful Steps, a brand and communications agency, and the host o...

Spend just a few minutes with pencil artist Cathy Hamilton and you know you’re in the company of one of those iconic Aussie characters who just epitomises all the best bits of the bush. Humble, humorous, happy, and pretty matter-of-fact about her success, she’s arguably one of Australia’s most well-known pencil artists and a very talented one at that. Inspired by the farm animals in and around her...

Jane Cay, doesn't run her business like most entrepreneurs.  She's like the anti-entrepreneur, doing the opposite of what most business owners do, which is spend a ton of time and money in parts of the business that traditionally don’t “make” money. Ironically, it's precisely that laser focus on team, culture, customer experience and sustainability over the last 14 years that’s enabled B...

Buy from the Bush is arguably one of the biggest social movements and public buy-in campaigns Australians have witnessed in the last decade….and it all started on Canva from a kitchen table in a country farmhouse in Central West NSW. Three years of no rain crippled rural Australia, both it’s farms and their families and the towns that held them together. The knock-on effects had a devastating impa...

Meet Jemima Aldridge, the country style icon and co-founder of Dubbo Institution Saddler & Co and luxury accommodation home, The Repose.  She's so self-deprecating about her success it's silly. But Jemima's clearly no fool...bubbling with country charm, talkative and ambitious, Jemima is one half of a dynamic husband and wife duo who started their business 12 years ago on a whim after her...

Ever heard of a business growing consistently by more than 200% year on year? Yeah, neither had I until I met freshwater pearl craftswomen, Emily Quigley. You see, amongst all the pain and heartbreak in rural and regional Australia during the worst drought in a century, good things were happening. Rural community support initiatives were popping up everywhere, but perhaps none so explosively succe...

For the next handful of episodes, Nable My Business is going on tour. We're on the road, visiting with and chatting to some incredible women kicking ass in business in rural and regional NSW. Our first stop is far west NSW and our first guest, PR Maven Georgie Quigley is one of this region's home grown success stories. Born in Warren (about and hour north west of Dubbo), population 1,530 according...

You cannot get more practical than this Episode of Nable My Business! There’s so much business and self-development talk out there, so many books, podcasts and courses, conferences, and summits.  But what I’ve realised since starting Nable My Business is that so many leaders and experts talk about the why, the inspiration, the challenges, and the problem, but not many actually grab you by han...

Telling stories is one of the number one ways humans create connections to each other, to our communities, to our culture or to ideals. Story-telling is in every aspect of our lives, books, movie plot lines, newspapers, conversations with friend, songs, plays, in an artwork on the wall, in our education…and now social media. In my opinion, every business whether you’re 100% online, a bricks and mo...

The Top Three Things You Can Do in Digital Marketing to make a massive difference in your small to medium business right now. I'd like to preface this episode by saying you do not have to be an expert at digital marketing to make it work for your business. In fact, - unless that’s already your wheelhouse it’s unlikely you will be, because we all know as small business owners we are already wearing...

What does a young woman, just starting out in her own business do, when the world’s most famous female entrepreneur and media juggernaut picks her product out of a line-up of thousands as one of the hottest must-have accessories of the year? Making Oprah Winfrey’s Annual List of her Favourite things is any business owner’s lifelong dream.  A golden goose it would seem and a first-class ticket...

Bryce Corbett has done it all.   He’s worked as a reporter, writer, journalist and producer across 24 hour news, financial news, print features, women’s magazines, gossip columns, long format news and current affairs programs. He’s also worked as an executive editor, in PR and crisis communications for small business and huge corporations. He’s authored four best-selling books, including...

Mel Browne is that one friend you have that always has their sh#t together. Basically she's a beautifully dressed, whip smart ex-accountant, with amazing shoes who educates women about money, occasionally using Haigh’s chocolate frogs to illustrate her point. Mel is also an ex-financial advisor, now financial educator and business strategist, best-selling author and chocolate addict. She’s not you...

Natalie Barr is the perfect guest to christen this show. If you're listening in Australia you'll know Nat as one half of the very successful morning television hosting duo, Nat and Kochie, on Seven's top rating TV show, Sunrise. If you're not familiar with Nat, allow me to introduce her. Natalie Barr is a very talented journalist, producer, newsreader and television show host.  Some media com...

Welcome to Nable My Business The Podcast.   If you're a small to medium business owner and you're looking to get more media exposure for your business, or how to successfully pitch an idea to your favourite publication, you want to be the "go-to" expert in your industry for the media to turn to when they need a talking head, or simply want to grow your business using the traditional...