Media Magnet

If you're looking for a little ray of sunshine amongst your Media and PR Pitches and Strategies, here it is. In fact it's a steady stream of brilliant light brought to you nightly by the world's smiliest journalist and all round lovely human, Channel 7 Sydney's, Grace Fitzgibbon. It's called The Bright Side and it's one minute of news television delivered daily at 6.55pm (the last item on the rund...

Kylee Dennis is a former police offer turned private investigator turned online romance scam expert.   Kylee knew there was something very newsworthy about what she did for a living so she took my Media Masters Academy course about 18 months ago. And then, she quite literally took the ball and ran with it.   Now Kylee is everywhere.   She's been featured on TV, radio, in magazines a...

It's been a minute now since the  whole recipe plagiarism debacle between high profile Australian cook's Nagi Maehashi of Recipe Tin Eats fame Vs Brooke Bellamy, founder of viral bakery Brooki's Bakehouse first kicked off. It's safe to say the dust has settled a little...for now....but since I filmed an IG live with my Crisis Comms go-to-gal, Sally Branson, at the height of the saga abou...

Deena Shanhan, a Noosa native and 30 year veteran of the travel industry knew she had a great product.  The founder of Committed to Collect is the loyalty program expert you never knew you needed and  can show you the most insane ways to turbocharge your frequent flyer points through your everyday purchases, without racking up crazy debt on your credit card! Every time she left the...

I'll be honest, when I first started Nable My Business - I had quite a narrow-minded, short term view of what my business would do. What it's purpose would be. I naively thought I was helping women-led businesses to grow leveraging the media and PR.  Just like I had done for myself using my journalist skills from my first career in TV News to grow my first bricks and mortar business to 7 figu...

Tracy Hall's story is W I L D 😱 If you haven't heard of her yet, you will NOT forget her quickly after listening to this episode of the podcast.   Tracy is the infamous last victim of Australia's most prolific conman , Hamish McLaren. She lost her life savings to Hamish (A$317,000) and her ability to trust anyone ever again.   Tracy's story was first told in the hit...

My guest on the podcast today was so good inside the most recent round of the Media Masters Academy that I just had to get her on the podcast too! Adella Beaini is a journalist and writer with the Daily Telegraph in Sydney and has covered everything from breaking news, politics, small business, celebrity news, mental health and every topic in between. Like every journo I know, she has tens of...

You've probably already heard of my guest on the podcast today, she's got almost 100,000 followers on social media, has written 4 best-selling books, created a super successful personal brand around money mindset and made 25 million dollars in her business in the last decade as a result. Denise Duffield-Thomas (or DDT as many of her followers have nicknamed her) is   the money mentor for...

Welcome to this special recap episode of my interview with Sourcebottle Founder Bec Derrington from November 2022!   We had such an overwhelming response to this episode the first time we aired it, I thought it was worth re-releasing it to recap all the highlights and remind you all, my fellow business owners, entrepreneurs and founders how to grab that low hanging fruit using this servi...

Ever wondered what the perfect pitch looks like? Welcome to this special throwback episode of the podcast with Smart Company's News Editor, Eloise Keating, We're recapping this one from November last year to celebrate a very special event, something I've never done before, but I know you will all love! In just a few short weeks, I'm launching an exclusive series of one-off live pitch sessions with...

  Forget everything you've ever heard about AI until now and listen to this episode of the podcast carefully. In fact, take notes because this one is a game-changer.   If you're using platforms like chatGPT, Vello, Zapier or other chatbots to pitch the media or respond to callouts from services like Sourcebottle, stop right now.    You're burning your bridges with the...

Happy Launch Week listeners! In The Media Masters Academy is open for enrolments from now until Tuesday 3rd September at 8pm AEST.  As promised, here's the second mini-podcast episode for you to celebrate our doors being open, and this one is a cracker from far west Queensland.   Angie Nisbet's business Farm Her Hands has been featured in at least 6 Media publications since she completed...

It's Launch Week again for the Media Masters Academy and to celebrate I'm bringing you a couple of mini-episodes of the podcast featuring two of my most recent course alumni who've been smashing their goals and getting featured in the media. As female founders, women-led businesses, side hustlers and entrepreneurs we've got a LOT on our plates both in business and in life.   I...

Never in her wildest dreams, did entrepreneur Stephanie Trethewey envisage herself married to a farmer and living on a property in remote Central North Tasmania with two small kids. Stephanie loved her TV career and spent adrenaline fuelled days chasing dodgy tradies down the street for A Current Affair, long night shifts on the news desk and enjoying the pressure of the tight deadlines...

Marina Go stands for everything I want to be when I grow up. Intelligent, ambitious, a critical thinker, a clear communicator and 'oh so' calm.   She's the quintessential GO getter, unafraid of being out of her comfort zone, quietly confident, well-prepared and unflappable ...creating a career out of consistently putting her hand up for opportunities she wasn't sure she was cut out for, but s...

I heard a really,profound quote about self-promotion from a fellow female founder on a business podcast I was listening to recently and I can't stop thinking about it and how strongly it resonates with me and what I do. "H umility as a founder or business owner looks different. Humility doesn't mean hiding." "It means I might look or feel like an idiot pitching this or trying that or, th...

In the online course world, there's lots of "coaches" spruiking lots of promises, but Leonie Dawson is the real deal.  And I know because she's an open book.   Leonie is, by her own admission, a wildly creative introvert who's the former editor of the Australian Government business website, business dot gov.au and now the CEO of her own namesake company, Leonie Dawson, that's signed up 5...

Tis' the season for Gift Guides 🎄🎄🎄...and getting featured in all sorts of 'BEST OF' lists of presents and this year's must have gifts! No matter what sort of e-commerce or product based business you have, trust me when I say, there's a gift guide that's just perfect for you to be featured in! Whether it be budget, luxury, everyday, eco-friendly, mums, dads, in-laws, party dresses, summer fun a...

Harness the power of AI technology to help you perfect impressive pitch ideas, in less time, more often!  Sounds too good to be true right?  Keep listening...   No pitch ideas, no worries! Unsure of what the heck a good headline is for the subject of your pitch email? We've got you. Don't have time to troll through media publications online to check for features like yours...

She's back!! Veteran journalist, editor and media expert, Ali Izzo is in the house and on the poddy for the second time this year!!  And it's for good reason. In today's episode of the podcast we're delving into the wonderful, and often mysterious world of Affiliate Marketing with Ali who know performance marketing like a pro having worked in women's magazines for the last 20 years. Now...

Anita Siek is not a TV producer, print journalist or magazine editor.  But she is in the business of words.   And she's really bloody good at it.   Words that encourage people to take action, to feel something, to do something, words that produce a specific outcome...Do you know how powerful a skill like that is?  To be able to guide someone to take action, to do what...

Journalist and entrepreneur, Annabelle Hickson, is a very talented story teller and knows a bloody good yarn when she hears one.  So good, in fact, she started her own magazine, Galah in 2020 with precisely that mission: to share  beautiful story telling about regional headlines that matter. Formerly a city girl, Annabelle, started her career as a reporter for The Australian newspaper in...

Dimity Brassil first recorded her mum’s life story in 2018. She was spurred into action following the death of both her father and sister in a relatively short period and it dawned on her one day that she would never hear their voices again.   So, Dimity decided to sit down with her mum, Anne, and capture her voice telling her story - before it was too late. Dimity and Anne worked together to...

On this week's episode I'm joined by Jasmine Kostas, the Managing Editor of Channel Seven's  Sunrise, Australia's top rating television morning news show for the last 19 years .    Before joining Seven, Jasmine held roles with  Today  and  Weekend Today  as Supervising Producer and was the founding producer of the Gold Week Telethon. Jasmine is also one...