WPP Media

Media Intelligence

Business EN ↓ 124 episodes

Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.

Author

WPP Media

Category

Business

Podcast website

wppmedia.com

Latest episode

Jul 1, 2026

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Episodes

Reddit’s big win, L'Oréal’s tech glow-up, and TV’s tough reality check 01.08.2025

Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah break down a whirlwind of economic news. They explore how tariffs and globalization are shaking up industries, dive into mixed earnings from media giants, and celebrate Reddit’s big ad revenue boost. The hosts also discuss AI’s growing role in advertising, challenges for traditional TV networks, and kids’ changing viewing habits from Ofcom’s latest r...

Google growth & CPG resilience despite tariff hits to autos 25.07.2025

Kate, Jeff, and Nidhi chat about the latest earnings from big names like Google, ITV, and Televisa Univision. They dive into how AI is driving ad growth, why digital formats are taking over, and how consumer spending is holding up despite tariffs and other challenges. They also explore what’s happening in the auto world with EVs, how brands like Coca-Cola and LVMH are staying strong, and why ESPN’...

Netflix’s $2B Ad Bet, Grocery Growth, and PepsiCo’s Protein Play 18.07.2025

Kate and Jeff dive into the week’s biggest stories in media, marketing, and consumer trends. They explore Netflix’s ambitious $2 billion ad revenue goal, Albertsons’ impressive e-commerce growth, and PepsiCo’s focus on protein-packed strategies. The duo also unpacks key economic updates, including inflation and retail sales data, and reflects on the decline of late-night TV. Packed with insights,...

Content Consolidation, AI Browsers, and Mixed Economic Signals 11.07.2025

Hosts Kate and Jeff dive into everything from the U.S. economy to big changes in media and entertainment. They chat about the future of search, how AI is shaking up copyright and content creation, and even affordable robots for learning. It’s all about how tech is reshaping industries and what it means for the future. 00:00 - Introduction 01:34 - US Economic Data - Unemployment trends, AI’s role i...

Ads in the Age of AI, WBD Buyers, & Unfriending Social Media 27.06.2025

Join Kate, Jeff, and Nidhi as they unpack advertising's evolution in the AI era. The team examines recent ad tech developments and how TV advertising is shifting with new technologies and viewer behaviors. They discuss content creators' growing influence in advertising and share insights on economic trends affecting consumers. The conversation explores Warner Brothers Discovery's split and its imp...

Cannes Conversations: Culture, Chaos, and Spotify’s Ad Strategy 19.06.2025

Kate Scott-Dawkins from WPP Media sits down with Brian Berner, Global Head of Ad Sales at Spotify, during Cannes Lions 2025. They discuss the evolution of advertising, Spotify's innovative strategies, and how AI is shaping both consumer experiences and ad creation. The conversation provides insights into global advertising trends, Spotify’s growth in emerging markets, and the future of technology...

This Year, Next Year: A Categorically Different Ad Industry Forecast 10.06.2025

Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah from the WPP Media Intelligence team discuss key highlights from their newly released advertising forecast report,  This Year, Next Year, MidYear Forecast . The podcast covers global advertising trends, including market projections, shifts in media consumption, and the transformative impact of AI on the industry. Check out an interactive overview of...

From green bubble to blue sky: Google's AI future 27.05.2025

In this episode, Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to discuss the team’s work on the upcoming  This Year, Next Year  advertising forecast report, set to release publicly on June 10th. The trio dives into key developments in media, technology, and advertising, including major announcements from Google I/O, Xiaomi's rise as a media owner, and the evolving role of AI in c...

Earnings Season(ed) with Tariffs 02.05.2025

In this episode, Kate Scott-Dawkins and Jeff Foster discuss the busy earnings season, highlighting key economic trends, advertising growth, and the impact of AI on major companies like Meta, Amazon, and Google. They explore the challenges faced by Snap and Spotify, Comcast's revenue struggles, and the future of subscription models in consumer behavior. The conversation also touches on global m...

Full Stream Ahead 18.04.2025

In this episode, Kate Scott-Dawkins and Jeff Foster break down Netflix's latest earnings report. They highlight the impressive 13% revenue growth and discuss Netflix's bold ambition to hit a $1 trillion market cap. They also look at how advertising revenue, a strong market, and smart content investments can help the company grow. Kate and Jeff discuss the potential of AI to reduce production costs...

1, 2, 3, 4... I Declare a Trade War 09.04.2025

In this episode, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah explore the escalating US-China tariff situation, its impact on industries like automotive and technology, and how businesses are navigating uncertainty. They also discuss the resilience of the financial services sector, shifts in consumer behavior, and the broader implications for globalization and advertising trends. Disclaimer:  ...

How WPP, GroupM, and InfoSum Are Redefining Data Intelligence 03.04.2025

WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure. This acquisition allows WPP clients to unlock the full pote...

The Rise of Retail Media and YouTube’s TV Takeover 28.03.2025

In this episode hosts Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah are joined by special guest Aisha Khan, Head of Client Engagement for GroupM Global Commerce. Their discussion covers advertising trends among the top media sellers, retail media innovation, economic impacts on advertising, and YouTube’s growing dominance in TV viewing. Note: As a group, the top 25 accounted for 72% of total adv...

Advertising Over Ice: How Tariffs May Shake Up Spending 14.03.2025

In this week's episode of  This Week, Next Week , Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah dive into the latest developments shaping media, entertainment, commerce, and economics. From the impact of potential U.S. tariffs on European alcohol imports to the evolving creator economy, we break down how these shifts are influencing advertisers and consumers alike. 00:00 - Introduction &...

Beige is the New Black 07.03.2025

In this episode, Kate, Jeff, and Nidhi dive into the latest developments shaping economics, media, technology, and entertainment in 2025. From tariffs impacting trade to the evolution of streaming platforms and AI innovation, we explore how industries are navigating uncertainty and embracing change. Highlights include insights from the  US Federal Reserve Beige Book , Oscars viewership trends, You...

The 10% Economy 28.02.2025

This week, Kate and Jeff tackle the latest in advertising and media, from the challenges of tracking sports sponsorships to the shifting dynamics of CPG spending. They discuss how top earners are driving nearly half of U.S. consumer spending, the growing importance of streaming ad revenue, and why content budgets are skyrocketing. Plus, what does Walmart’s dominance mean for big brands? Dive into...

License to Stream 21.02.2025

This week, Kate, Jeff, and Nidhi dive into the latest trends shaping media, advertising, and entertainment. From retail media’s rapid growth to the integration of AI in sports, and the ongoing battle for dominance in streaming content, the team covers it all. They also explore the critical role of storytelling in building brands and share their weekend viewing plans. NEXT WEEK : Earning seasons co...

Big Game, Big Ads, and We’re AppLovin’ It 14.02.2025

This week, we dive into the highlights of Super Bowl LIX, which achieved a record-breaking  127.7 million viewers  across various platforms, including FOX and Tubi. We analyze the implications of this viewership surge for advertisers and discuss how Tubi's simulcast set new streaming records with  15.5 million peak concurrent viewers . We also explore the growing interest in sports beyond foot...

From Macro to Micro: Decoding the Media Dollars 07.02.2025

This week, we decode the earnings from some of the largest sellers and buyers of advertising including Amazon, Disney, Fox, Snap, Mondelez, and Uber. Plus we look at economic news from Europe and the U.S. and expected implications for advertising growth, including the tariffs now on hold for Canada and Mexico. NOTE : There was simply too much to cover in one podcast, so we'll tackle Google&#39...

[Deep]Seeking rationale on AI investment 31.01.2025

In episode 53, we dive into the latest earnings reports from tech giants like Meta and Microsoft, analyze Comcast's performance amidst industry shifts, and explore the luxury sector's outlook with a focus on China's recovery. Meta is leveraging its massive user base to monetize AI investments, with tools like Advantage+ showing strong growth (70% YoY growth). Microsoft continues to exp...

Is it enough? 27.01.2025

In episode 52, we dive into the latest earnings reports from Netflix, luxury brands, and CPG giants like P&G, exploring key takeaways for advertisers and marketers. Netflix had a strong quarter, but is their content spend enough to stay ahead of the competition? The luxury sector shows mixed results, with China's uneven recovery a major concern. CPG companies are shifting focus from pricin...

Responsible Investment in the Supply Chain Evolution 20.06.2024

GroupM's Amanda Grant sits down with PubMatic's Emma Newman to discuss the importance of realising our responsibility across the supply chain and how we can co-innovate to deliver it. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠ Stay connected with GroupM on LinkedIn GroupM is WPP’s media investment group and the world’s leading media investment company with a miss...

Bringing Commerce Media to the Masses via Product Based Strategies 20.06.2024

Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedIn GroupM is WPP’s media investment group and the world’s leading media investmen...

Navigating the New Era of Commerce feat. Kellanova & Target 20.06.2024

The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with...

Transformation of ad tech and supply in an AI-driven world feat. Microsoft 20.06.2024

Navigate the complexities of the tech world with the help of industry giants. GroupM's Rich Ashley sits down with Microsoft's Rukmini Iyer to talk digital innovation and product strategy. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠Stay connected with GroupM GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to sh...

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