Meat & Livestock Australia's On The Ground Podcast

Unlock the secrets to transforming public perception and maximizing the health benefits of red meat in this eye-opening episode. Monique Cashin, group manager of food and nutrition at MLA, reveals how the industry is embracing a nuanced, personalized approach to wellness, focusing on high-quality, nutrient-dense red meat that aligns with current health and sustainability trends. Discover why balan...

Darren Watson, regional manager for the Middle East, Europe, and UK, pulls back the curtain on the real stories shaping exports from Australia to these critical markets. From geopolitical shifts in the Middle East to the booming demand for Australian beef and Wagyu in the UK, this episode reveals the game-changing trends that can make or break your international opportunities.

Think barbecue competitions are just about meat and smoke? Think again. Andy Groneman, a champion pit master and former competitive BBQ champion, unwraps the secrets behind winning at the highest levels—and how amateurs can level up their game. From sourcing perfect proteins to mastering flavor profiles that score points without offending judges, Andy reveals the tiny details that turn good barbec...

In this episode, MLA's Regional Manager for Japan and Korea, Travis Brown, explores how Australian beef is thriving in Korea and Japan despite quota challenges and shifting consumer trends. Discover strategies like the Aussie Meat Academy's nutrition push and Japan's Father's Day beef campaign, which are transforming market perceptions. Learn how Australia's reputation for qual...

In this episode, MLA's Regional Manager for South East Asia, Valeska, reveals how soaring food trends, innovative cross-regional collaborations, and dynamic trade shows like Tyfex are transforming the region into a powerhouse demand zone for high-quality Australian red meat. If you're in the industry or want to understand how to capitalize on Asia’s evolving appetite for premium meat, this...

Discover how Australia's live export industry is navigating complex regulations and international relationships to position itself for sustainable growth. Mark Harvey Sutton, CEO of the Australian Livestock Exporters Council, shares insights into the industry's high standards, cutting-edge shipping technology, and strategic vision that preserve animal welfare and strengthen global trade ti...

The China trade scene is evolving at lightning speed. In this eye-opening episode, discover how Australian red meat exporters navigate a complex, changing landscape marked by tariffs, regulatory shifts, and geopolitical surprises. Murray Davis, MLA’s regional manager for Greater China, also joins Josh and shares behind-the-scenes insights from the ground in Shanghai, revealing how relationships bu...

Most Australian meat exporters are navigating a complex global landscape—where shifts in trade policies, regional markets, and consumer trust are shaping the future. In this episode, Andrew Cox, General Manager of MLA's International Markets, shares insider insights from across Asia, Europe, and North America, revealing the surprising strategies behind Australia's ongoing success in intern...

The American grilling season is in full swing—and the story behind rising beef prices reveals a surprising shift in consumer behaviour. In this episode, we dive into the latest insights from Meat & Livestock Australia’s North American Regional Manager, Paul Da Silva, on how beef prices impact U.S. consumer habits.

In this episode, Tim Ryan, CEO of the Australian Meat Industry Council, discusses the current challenges and opportunities in the Australian meat export industry, including trade issues, market access, and quality development.

This week Josh catches up with Mick Crowley, Managing Director of MLA, live on the road in Vietnam. Josh discusses the impact of global trade challenges, and innovative marketing strategies with Michael Crowley, Managing Director of Meat and Livestock Australia. Discover insights into international market opportunities, value-based marketing, and the resilience of Australian producers.

Darren Watson, MLA's regional manager in the Middle East, shares insights on the current geopolitical and logistical challenges affecting the Australian red meat industry, including supply chain disruptions, market adaptations, and opportunities amid crisis.

On this episode of On The Ground , we’re joined by Regional Manager for South East Asia, Valeska, who brings a first hand perspective on the latest developments across the region. From shifting dynamics on the ground to the stories making headlines right now, Valeska unpacks what’s really happening beyond the surface — and why it matters. Plus, a major announcement: a bold new campaign aimed squar...

This week we bring you to London for the International Food Event 2026. With Meat & Livestock Australia hosting 13 meat exporters this year, we catch up with some of the key stakeholders at the event and bring you all the latest trade news and information.

Hot off the press, Australia’s long-awaited free trade deal with the European Union has finally landed — but for the red meat industry, it’s not the win many were hoping for. In this episode, we break down what’s actually in the deal, what it means for Australian producers, and why industry leaders are calling it everything from “deeply disappointing” to the “worst ever” agreement for red meat. Jo...

Episode 4 of MLA’s On the Ground Podcast heads to North Asia for a market update with Regional Manager for Japan and Korea, Travis Brown. With deep experience across two of Australia’s most important export markets, Travis shares what he’s seeing on the ground right now — from shifting demand trends to the key challenges facing Aussie beef in the year ahead. He also unpacks where the real opportun...

What’s really happening in the U.S. red meat market right now? In this episode we’re joined by Michael Forrest, CEO of Thomas Foods International , who has just returned from the annual U.S. Meat Conference . Michael shares what he’s hearing directly from industry leaders and buyers on the ground — from shifting consumer demand to the broader outlook for beef and lamb in the American market. We di...

In this episode of On The Ground , we speak with Murray Davis, Meat & Livestock Australia’s Regional Manager for Greater China, for the latest update from one of Australia’s most important export markets. Murray shares insights into current market conditions across China, the key factors shaping demand for Australian beef and lamb, and how shifting economic and consumer trends are influencing...

Andrew Cox, General Manager of International Markets at Meat & Livestock Australia, joins us to break down the defining export moments of 2025 and what lies ahead for Australian red meat in 2026. From shifting global demand to key growth regions, Andrew outlines the major forces shaping international trade and where the biggest opportunities are emerging. We also unpack the implications of the...