The Joy of Creation Production House
Meaningful Marketplace Podcast
Telling The Stories Of Food Entrepreneurs. Host Sarah Masoni is the Director of Product & Process Development at the OSU Food Innovation Center, who the New York Times called the woman with the million-dollar palate, and fellow host Sarah Marshall is the founder of Marshall’s Haute Sauce, makers of delicious, fresh, and local small-batch farm-to-table hot sauces. Each week, they speak with food startup entrepreneurs from around the world.
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The Joy of Creation Production House
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
#148 Longlines and Long Family Lines - Sena Wheeler, Sena Seafood 28.06.2023 40:44
Sena Seafoods (pronounced see’ nuh) has a long, long history of fishing. As Sena Wheeler of Sena Seafoods recounts, her grandfather immigrated to the Ballard, Washington from Norway with his brothers and became a commercial fisherman in 1938. They fished using traditional Norwegian longlines, and passed the knowledge to their children, who passed it on again. Their boat logs show the family fished...
#147 Food Can Pay It Forward - Richa Gupta, Good Food for Good 14.06.2023 35:04
"Inspiration is always the key to the startup, and Richa Gupta, Founder of Good Food For Good, got that inspiration in 2015. Growing up in India, her mother cooked three fresh meals each day – every day – for her family. Using only fresh and natural ingredients, Richa got to experience a nutritious childhood bathed in goodness. But upon moving to North America and having a demanding career in...
#146 Baking is a Hot Business - Joanna Strahm, Small Baking Co 31.05.2023 42:24
Founder, CEO, Mom and Baker, Joanna Strahm takes on all the challenges of a female food entrepreneur and keeps moving forward. She is every inch the baker, beginning with her Mom in the family kitchen, side-by-side. The passion continued, and she chose to formalize her hobby into a profession, receiving a pastry certificate from Tante Marie’s in San Francisco. Although she had a fulltime job, she...
#145 Always in the Mood for Great Food - Masha Darabi, Moody Chai 24.05.2023 44:33
In the late 1980’s Mahsa Darabi’s family made the big immigration jump from Iran to Lake Oswego, Oregon, USA. That’s the real beginning of her company, The Moody Persian, because it was Mahsa’s heritage from Iran that she learned to fall back on and from which to draw both strength and happiness. As a Middle Easterner dropped into a very Western culture, she endured the slurs and laughter sent her...
#144 The Gift They'll Never Forget - Leigh Griffith, Bella Vino Gifts 10.05.2023 38:11
Always looking for that REALLY unique gift? Lots of people, and lots of companies, are looking all the time. To dazzle the recipient, brighten their day, or make a memorable impression. That’s the business of Founder Leigh Griffith who owns Bella Vino Gifts. Bella Vino is a hyper-local gift procureing company that puts a dazzling touch on the cornucopia chosen by the buyer. Bella Vino’s packaging,...
#143 Don't Waste the Planet - Pallavi Pande, Dtocs 03.05.2023 42:05
Dtocs Founder and Mompreneur Pallavi Pande explains the company name “Dtocs” comes from the obvious word that means “a cleansing journey”. And this is what inspires her mission to collect fallen palm leaves and use them for beneficial purposes before they deteriorate beyond usefulness. The slight variation in spelling is to catch a person’s interest and begin the conversation into the life benefit...
#142 Putting Down Roots - Amanda Martinez, Thimbleberry Collaborative Farm 29.03.2023 39:31
There are wheat farms, corn farms, even fish farms, but not a lot of thimbleberry farms. In fact, we only know of one and that’s the Thimbleberry Collaborative Farm located in east Multnomah County, Oregon. So what is a thimbleberry anyway? It fits on the end of your finger as does a thimble and is similar to a raspberry with a bit more tartness. It grows wild and makes a great hiking snack, so lo...
#141 Cocktails with Love, Not Alcohol - Shelley Elkovich, For Bitter For Worse 08.03.2023 51:09
Shelley Elkovich and husband Jeff were always entertaining people, with Shelley taking the role of bartender. Then, the couple took a whale watching trip on the Salish Sea where Shelley developed an extremely rare neurological reaction to the boat trip. It affected her equilibrium and cause her “break up with booze”, as she puts it. Shelley soon became aware of how people can feel marginalized whe...
#140 Fancy Foods Show Recap from Sarah Masoni and Sarah Marshall, Hosts 01.03.2023 51:12
It’s Fancy Foods Show time again, the big industry show of the Specialty Foods Association. SFA is a membership-based trade association in the United States representing 3,000+ member companies. The SFA was established in 1952 to foster trade, commerce and interest in the specialty food industry in the U.S., worth $148 billion as of May 2020. Our very own Sarah Masoni is on the board of SFA and so...
#139 Healthy People are Mindful People - Jacoba Gundle, Mindful Proteins 22.02.2023 48:09
Guest number nine on our podcast show in late 2019, Jacoba Gundle was just getting ready to launch their new product a protein beverage. That, of course was the beginning of the COVID lockdown and a lot of commerce came to a screeching halt, including their targeted marketplace. The company had been readying packaging, fine tuning its recipes and had called its drink Restore Protein Water. Co-pack...
#138 Heartbeat of the Neighborhood - Lisa Hall, Montavilla Farmer's Market 16.02.2023 47:17
2007 Was the birthday party for Montavilla Famers Market of Portland, Oregon, when the local residents and business people decided to get together, raise some money and provide a community resource. It has remained a staple for the neighborhood and indeed the city and is still located on the same grounds. In 2020, Lisa Hall joined as the Marketing Manager, doing such an outstanding job that about...
#137 Got Goat's Milk? - Emily Davidson, Portland Creamery 08.02.2023 49:45
In 2011, Liz Albeth started Portland Creamery, a goat cheese (ch’evre if you are in the know) and whey producer. Not just any goat cheese mind you, but the best quality from a single herd of prized goats and cheese made on the farm using traditional practices. This herd is internationally ranked and considered one of the finest in the US. In 2018, she sold the operation to Shawn Fels a cheese indu...
# 136 Chicken Soup for the Soul, but Broth for the Gut - Julia Baker, Brothy LLC 18.01.2023 51:18
It was tummy troubles for founder Julia Baker in the summer of 2018 that created the impetus for the company to be called Brothy. Or to put it far, far less delicately as Julia says, she spent a lot of 2018 “on the toilet”. The issue of gut health has been the inspiration and desperation that has caused the birth of many a new food product, and Brothy is a classic example. Her tumultuous journey l...
#135 Go Get Your Sunshine - Lucy De Leon, Salsas Locas 30.11.2022 33:04
It’s definitely a journey from working in the farm fields that provide the restaurant food to owning the restaurant itself, but that’s what the De Leon family of Portland, Oregon has done. The journey started in 1973, and this interview marks the grand opening of Lucy De Leon’s newest restaurant, Salsas Locas. They operated their first restaurant for 23 years before moving to the current Salsas Lo...
#134 One Fish At A Time - Eryn Domeyer, Trefin Foods 23.11.2022 45:35
You might say Eryn Domeyer and her husband got “hooked” on fishing originally as a hobby, then as a sport, before it became a business for them. After getting married, they moved back to the Pacific Northwest and were invited by friends to do some Albacore tuna fishing. They loved the excitement. Soon, they were keeping score with their friends in how many fish they could catch and even entered so...
#133 Real Pros Are Always Learning - Cat Fields White, Farmers Market Pros 09.11.2022 45:02
How do you spell CAT? Wrong. It’s CATT, at least when you’re talking about Catt Fields White, the high-powered organizer, teacher, consultant, author, podcaster and believer in connecting farmers and those who believe in nutritious, creative foods through 21st century farmers’ markets. Her background prepared her well for this path, starting out as a food writer, then becoming a marketing consulta...
#132 Happy Trails to You - Aiyesha Christian, Nomad Mix 02.11.2022 44:42
A Pacific Northwest camper, hiker, fisher, and ocean swimmer. That’s the growing-up bio of Aiyesha Christian. And being the super outdoors person, Aiyesha also was obviously a big consumer of trail mix to keep her nutrition gauge from going empty. But the trail mix she found was just too dull; either too much salt or too much sugar, always the same ingredients and definitely not enough flavor. Aiy...
#131 Definitely Pass the Salt - Becca Christansen, Portland Salt Co. 20.10.2022 43:51
It was the worst of times, it was the best of times. Yes, that’s backward from the original prose, but that was how Becca Christansen, Co-Founder of Portland Salt Co, and her partner got started. It was December, 2021, COVID/pandemic when things couldn’t look bleaker that they took the entrepreneurial plunge. Becca’s background is certainly tailor-made for business, having a finance and sales resu...
#130 You Don't Have to Chew to Swallow - Reva Barewal, Savorease 12.10.2022 46:07
You have a delicious meal in front of you. You chew, you taste, you swallow and enjoy. You think nothing of it. But a huge group of over 25 million adults and children cannot perform this pleasant daily ritual without great pain because of a swallowing difficulty called dysphagia. This condition forces them to a diet of very soft or pureed foods that are bland or filled with sugar and with very li...
#129 Co-Packing with the Whole Package - Hannah Kullberg, Community Co-Pack (COCO) 06.10.2022 50:56
Co-founder and Director of Operations Chris Baily saw a need in the local Portland community for offering co-packing along with the expertise to guide food entrepreneurs through the gauntlet of successful commercialization. Coincidently our guest, Hannah Kullberg, Business Development Director, was at the SBIC seeing the same gulf between food startups and becoming successful food companies. The n...
#128 Let A Singer Help You Find Your Voice - Jyssica Yelas, Style Opal 28.09.2022 44:57
We need great food entrepreneurs, and they need great marketing and promotion. Enter Jyssica Leilani, marketing guru. She and our host Sarah Marshall met when Sarah was taking a business course through RAIN – Regional Accelerator and Innovation Network – where Jyssica was speaking on social media and all the available marketing channels for budding entrepreneurs. What Sarah particularly enjoyed wa...
#127 "You Gotta Make a Buck" - Hannah Jodoin, Miss Hannah's Gourmet Popcorn 21.09.2022 46:55
“You gotta make a buck” is the driver for entrepreneurs in Hannah Jodoin’s view. Her parents were always involved in restaurants and loved food, and always took the family to popcorn and kettle corn booths for snacks so popcorn became a family staple. Then, a friend suggested that popcorn wasn’t that hard of a way to make a buck as a side hustle, and that spurred her on to set up a kiosk in a loca...
#126 Supporting All Those Rebels Swimming Upstream - Sarah Weiner, Good Food Foundation 14.09.2022 49:46
San Francisco based Good Food Foundation does so, so many things. Support is the one word that comes to mind, but hardly begins to enumerate this multi-faceted organization and the impact they are having on helping America eat better. Their website says it best in their mission, that they exist of help the “passionate and engaged, yet often overlooked” food entrepreneurs who are being authentic an...
#125 Be Ready to Take Notes - Sarah and Sarah on Secrets for Food Entrepreneur Success 31.08.2022 40:24
For budding food entrepreneurs, this is an hour of pure gold, or pretty close to an hour. This show is our hosts, Sarah Marshall, founder of Marshall’s Haute Sauce and Sarah Masoni, Director of Oregon State University’s Food Innovation Center in Portland, Oregon, giving freely of their advice on being successful with your brilliant new food idea. On this episode, they get into the details of lever...
#124 Heat Is More Than Just Hot - Khia Nelson, K Bloody Mary Mix 17.08.2022 48:59
Philly native and Brooklyn resident Khia Nelson is founder and owner of K Bloody Mary Mix, an overnight success after 10 years of hard work. Winner of the 2020 Good Food Awards, a major specialty food competition, and Gold Medal Winner of Fifty Best in 2021, Khia’s plugging away one step at a time is really paying off. And no wonder. Her unique formula is organic, vegan and gluten free and that eq...
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