Mayhem & Masterplans

Welcome back to Mayhem & Masterplans! This week, Max and Simon are live from the Podcast Show in London, soaking in the physical energy of a conference, while Andreas holds down the fort in Berlin at the Republika conference. They dive into live event experiences, unexpected innovations, and the future of podcasting for both independent creators and corporate giants. In this episode, we:🔹 Exp...

Welcome back to Mayhem & Masterplans! This week, Max, Simon, and Andreas are celebrating a major milestone: Hypecast’s fifth anniversary. They dive into the unexpected journey of founding a startup, reflecting on personal growth, market shifts, and the evolving roles of technology—especially AI—in shaping the future of business. In this episode, we:🔹 Celebrate Hypecast’s 5th birthday – Max ki...

Welcome back to Mayhem & Masterplans, where Max, Simon, and Andreas — as always — find themselves wrestling with the chaos of the modern business world. This week, Max challenges the prevailing sentiment of endless difficulty, Andreas offers his signature optimistic outlook (eventually), and Simon attempts to get us on the same page regarding the future of business amidst global turmoil. The c...

Welcome back to Mayhem & Masterplans, where Max, Simon, and Andreas dive into the often-debated topic of finding joy in your work. From American football season to Bavarian hot mustards, the guys navigate the fine line between passion and profession, societal expectations, and the pure mayhem of finding fulfillment—or at least satisfaction—in day-to-day work. In this episode, we:🔹 Kick off wi...

Welcome back to Mayhem & Masterplans, where Max shows up fully immersed in Berlin life (new headphones, Korean red bean drinks, questionable energy beverages, and horsefly bites), Simon melts somewhere near Madrid at 36°C, and Andreas brings New York economics into what starts as casual small talk and ends—inevitably—in big-picture thinking about business, ownership, and future dreams. In this...

Welcome back to Mayhem & Masterplans, where Max, Simon, and Andreas manage the impossible: start with podcast consistency and end up deep in the world of rock legends, reunion tours, and the eternal struggle to stay creative—whether you’re running a startup or selling out stadiums. In this episode, we:🔹 Get brutally honest about consistency – Turns out, even podcast hosts can’t follow their o...

Welcome back to Mayhem & Masterplans, where Max, Simon, and Andreas finally do the thing they’ve been promising for weeks: talk about branding. But since this is Mayhem & Masterplans, the conversation takes a detour through cycling rituals, emotional guitars, VC decks, and the occasional German taxonomy lesson. In this episode, we:🔹 Start with a sports branding quiz – Augusta green jacket...

Welcome to Mayhem & Masterplans, the podcast where Max, Simon, and Andreas test the boundaries of strategy, branding, and WiFi stability—sometimes all at once. This week, we explore how small tweaks in AI, branding, and sports fandom can spark big conversations… or at least derail them entirely. In this episode, we:🔹 Follow Andreas on a two-week sprint through Germany — conferences, meetings,...

Welcome back to Mayhem & Masterplans, your weekly chaos therapy session on business, branding, and all the mayhem in between. In this episode, Max, Simon, and Andreas finally tackle the topic they teased last time: BRANDING.But since this is Mayhem & Masterplans, we didn’t stop at theory—we went all the way from the Paris-Roubaix cobblestones to Nike’s brand crisis and the rise of hipster...

🎙 Welcome back to Mayhem & Masterplans, the podcast where Max, Simon, and Andreas prove once again that strategy, AI, and business life are never as smooth as your favorite startup slide deck. This week, we go full AI in everyday life, get lost in Mittelstand nostalgia, and Simon tries (and fails) to talk about cycling. In this episode, we:🔹 Chased Andreas across Germany – From Berlin to the...

Welcome back to Mayhem & Masterplans, where Max, Simon, and Andreas explore the sweet spot between structure and spontaneity—one spreadsheet, one leadership anecdote, and one interrupted intro at a time. This week, we ask the question: Do numbers kill creativity - or can they be the foundation for trust, stability, and a healthier workplace culture? In this episode, we:🔹 Argued about analytic...

Welcome back to Mayhem & Masterplans, where Max, Simon, and Andreas prove once again that you don’t need a unicorn valuation to have sharp insights - just a mic, a business model, and maybe a good Italian espresso. This week, we dig into the story behind Bending Spoons, the Milan-based tech juggernaut quietly building an empire by acquiring apps, cutting costs, and rewriting the playbook on bu...

Welcome back to Mayhem & Masterplans, where Max, Simon, and Andreas take on the tech hype cycle, corporate chaos, and the philosophical weight of living in an age where machines can write your emails and steal your soul (maybe).This week, we’re talking AI—not just the buzzword, but the reality of what it means for creators, developers, businesses, and basically anyone who’s been alive since 20...

Welcome back to Mayhem & Masterplans, where Max, Simon, and Andreas talk about climate finance, collapsing trees, 90s hardcore bands, and the very real possibility that we’re all living in the prequel to Idiocracy. This week’s episode is named after the legendary (and now closed) New York music venue Saint Vitus—because what better metaphor for tight stages and tighter budgets? In this episode...

Welcome back to Mayhem & Masterplans, where Max, Simon, and Andreas prove once again that strategy, vision, and way too much business jargon are best tackled with a microphone and a good sense of humor. This week, we’re charting our course, defining our North Stars, and figuring out if ICPs are actually useful—or just another buzzword for business bingo. In this episode, we:🔹 Got lost in the...

Welcome back to Mayhem & Masterplans, where Max, Simon, and Andreas prove once again that time zones, weather, and corporate jargon are no match for their dedication to talking into microphones. This week, we take on New York rain, Greek hospitality, and the wild world of corporate comms—all while attempting to sound like we know what we’re doing. In this episode, we:Took on NYC’s apocalyptic...

Welcome back to Mayhem & Masterplans, where Max, Simon, and Andreas are still figuring out if this podcast is a brilliant idea or just a very well-documented midlife crisis. Either way, episode one is here—and it’s got everything from technical meltdowns to global politics. In this episode, we:Survived global tech mayhem – Internet outages, government shutdowns, and remote recording from three...

Welcome to the inaugural episode of Mayhem & Masterplans, the podcast where three sharp-minded entrepreneurs navigate the fine line between strategy and spontaneity. Think of it as an insider’s look at the juggling act of business, life, and everything in between. In this episode, we:Introduce ourselves – Meet Max, Simon, and Andreas, three founders balancing business, family, and the ever-cha...