Maximize Your Influence

Does gender make a difference in sales, and in persuasion? The last 10 years of research says – YES. Your gut instinct says – YES. Men and woman like to shop differently, and be persuaded differently.  They have different motives, viewpoints and are looking for different things while being influenced. Understanding these differences can make you a power persuader. It will enable you to adapt your...

What is a meta-program and how does it help you become a better persuader?  A meta program is the way we lean most of the time in terms of the way we act and react to most stimuli.   We all hate to be put in a box and categorized, but the reality is that (most of the time) we are predictable.  Sure, people can never be 100 percent predictable, but you will be amazed at how predictable we actually...

Do you negotiate with people of equal authority?  Do you have to deal with other managers or senior management?  Do you have to sell to people that feel like they know more than you?  Understand the ability to gain trust, persuade people and influence without authority is a key component of persuasion and negotiation.  This week's podcast will focus on how to influence when there is no authority,...

There are many ways to double your income this year, but one of the easiest.  Is to double the number of referrals you are getting.   Half of your business should be based on referrals. It is so easy to do, but most people are neglecting it. They're not asking for referrals or they're doing it the wrong way. Language study reveals best words to use when selling products Referrals are your greatest...

Do people like you?  Can you connect with anyone?  When introduced to someone – Are they really happy to see you?  Are you sure? This week's podcast is going to explore "Psychological Tricks To Make People Like You Immediately . "  You know when you feel that connection and have created rapport.  Was it a smile, their touch or their sense of humor?  Or was it something else?  Scientist have found...

Why do your prospects keep saying NO?  Are you the cause of the objections you are getting?     What mannerism or things are you doing that turn people off and trigger objections?  The Clothes That Increase Your IQ  You may think you're just being friendly or even concerned, but it is just triggering objections.  Let me remind you, that everything you are doing during your presentation will attrac...

The psychological edge gained by top persuaders cannot be overemphasized.  How do great persuaders prepare their minds for success?  This mental aspect is one of the most important (and usually most neglected) traits of success. Almost everyone wants to accomplish their dreams, achieve more, become a better person, or pursue bigger and better goals. Why do we fall short of our dreams and aspiratio...

How persuasive were the superbowl commercials.  What worked?  What bombed?  Just because you liked or remembered a commercial does not mean it was influential.  Just because you laughed, does not mean you will remember the advertiser.  Let's explore the superbowl commercials to find the persuasion "Ninjas" and the persuasion 'blunders'.   Also a huge bonus….. Time for a guest interview and a world...

How do you deal with those jerks?  You know the ones I am talking about.  How can you get them on your team?  How do you influence them to be nice and to accept your ideas? To be a rock star of a persuasion, you cannot use the same techniques for all people all the time.  You have to customize your message to fit the demographics, interests, and values of your prospect. This also includes mean and...

Embedded Commands In persuasion and influence, it is the little things that can make a big difference.  For example, does icing the kicker in football work? – You will be surprised.  Does planting a seed that it might be too hot (or cold) to play sports affect how people play?  Does the way you use your voice or use embedded commands increase your persuasiveness? Icing the Kicker Article Article o...

Why Do 80% of New Products Fail? Why do new products suffer from such a high failure rate? Even multi-billion dollar companies agonize over product failures. What is going on? It comes down to either too much logic or too much emotion. I want to Share with you some examples of when all the sound, logical reasoning and research in the world was used to predict the future, but it was still no match...

This was the most popular episode of 2018. Listen and tell me if you agree…. The Modern Way To Ruin Relationships  Most persuader's don't understand feature – benefit or emotion vs logic.  They throw these persuasion darts at their prospects (the target) and wonder why these darts never stick and/or hit the target. Listen now to hear the solution.   Whats your Persuasion IQ?

On this episode you will learn: -Secrets to good copywriting -How to attract more customers on the internet -The missing piece to your call to action You only have 3-5 seconds to attract customers on the Internet...What should you say?  What is the formula to get an email reply?  How do you create legitimate, believable urgency to get an instant response? A website or email that's too cluttered ca...

This week's podcast is going to talk about 2 important things to increase your influence.  How can you learn to write compelling copy that can influence anyone?  This could be writing an email or marketing on the internet.  How can you engage and excite others through the written word?  It is easier than you think. What are the Reasons Salespeople Lose (or Win) a Sale?  The Harvard Business Review...

Intuition is a big part of your future success.  Intuition helps you read and understand people.  It comes in an instant and we have to be ready to act simultaneously.  Some call it a hunch, gut reaction or a feeling.  Intuition is real and can be harnessed to increase your ability to influence and transmit charisma.  Leaders who are able to distinguish between random thoughts and intuition are mo...

Are you magnetic? Are people drawn to you? People who know where they are going are able captivate, are passionate and are charismatic. You can tell when you meet them and when they enter a room. People are drawn to them because deep down people want to be passionate about something and when they see that passion in your eyes, you become more charismatic.  They sense that you can help them and imp...

Do you have that chemistry?  Do you feel charismatic?  Do you radiate optimism?  It is no secret that the majority of the wealthy and successful business executives attribute their success to their optimism and attitude more than any other factor.  How can you inspire, how can you transfer charisma if you don't have the right attitude or optimistic outlook.  Your attitude about the rain on your Ha...

Can your prospect sense your fear?  Are you sure?  Confidence is a trait that increases charisma, influence and attracts people to you.  People love to follow and be influenced by others, when there is confidence in you and in your abilities.  Most people you meet suffer in the self-confidence arena, but your high confidence tends to make up for it.  Confidence breeds trust.  Demonstrating confide...

Power increases your charisma and ability to influence.  When we have certain forms of power, that power increases our perceived charisma and increases our ability to influence.  When we have legitimate forms of power, people will be more willing and want to take action.  Nearly every organization has some type of authority structure.  There are rules (written and unwritten) that dictate how peopl...

One element that increases your presence, charm and likability…..Is humor.  Great persuaders naturally develop rapport while using humor.  It is very unlikely that your audience will feel angry, depressed, anxious, guilty, or resentful while enjoying your humor. Your humor can have a domino effect of goodwill and of instilling positive emotions in your audience. If you can help your audience membe...

Do you have Presence?  Are you able captivate your audience or prospect?  You can tell when you meet a charismatic personal and when they enter a room.  People are drawn to them because deep down people want to be passionate about something and when they see that passion in your eyes, you become more charismatic.  They sense that you can help them and improve their lives.  This does not guarantee...

Touch can help you influence and connect with people.  Touch can be a very effective psychological technique.  Subconsciously, most of us like to be touched; it makes us feel appreciated and builds rapport.  It is true, though, that we do need to be aware and careful of a small percentage of the population who dislikes being touched in any way. In most instances, however, touch can help put people...

We have all had the experience of feeling an instant connection or bond with someone after just a few seconds of being in their presence. This is the Law of Connectivity. On the flip side we have all met someone that rubbed us the wrong way or repelled us.  We instantly did not want to be around them. This is caused by a lack of connectivity and usually takes only a few seconds to manifest itself....

We've all been told, "Never judge a book by its cover." Yeah, right. Everyone is judging everyone else. Intentionally or not, people are constantly judging and categorizing others, compartmentalizing them into boxes. There are many boxes—sharp, strange, weird, intelligent, dense, geeky, powerful, annoying, and more. A great persuader can connect with anyone in thirty seconds or less. First impress...

Why is it so easy to lose at a casino?  Why do they know about human nature that you don't?  It is all about the subconscious triggers.  In his book Triggers, best-selling author Joseph Sugarman reveals that 95 percent of the reasoning behind a consumer's behavior is associated with a subconscious feeling. In other words, most behavior is done for reasons a person hasn't even fully formulated. Whe...