Maximize Business Value Podcast

In this episode of the Maximize Business Value podcast, host Tom Bronson speaks with high-performance executive coach, motivational speaker and CEO of StatusFlow, Chris M. King. Tom and Chris discuss how individuals and groups can get in the “zone” or flow state to achieve pique performance. As defined by Chris, flow state is the optimum state of consciousness where you feel and perform your best....

Tom Bronson, host of the Maximize Business Value podcast, speaks with Bharat Kanodia, Principal at Veristrat, a valuation and advisory firm based in San Francisco. They discuss how to raise capital, where business owners should invest, and what buyers are looking for in a business. As a leading valuation expert, Bharat stresses that getting a yearly valuation for insurance, accounting or tax purpo...

In this episode of the Maximize Business Value podcast, host Tom Bronson speaks with Steve Meek, Principal at The Fulcrum Group, an outsourced IT services firm based in North Texas. They discuss the importance of utilizing applications and data to transform technology into a tool, so business owners can make more informed decisions that add value to your business. We also learn about the continual...

Tom Bronson, host of the Maximize Business Value podcast, brings in business owner and author of The Gratitude Effect, our guest Rich Cavaness. In this episode, Rich describes a near death experience that leads to the creation of his book, which covers topics about shifting your mindset, optimizing your outcomes and boosting emotional well-being. Tom and Rich discuss the impact an attitude of grat...

In this episode of the Maximize Business Value podcast, our host, Tom Bronson, sits down with our guest and investment banker, Oliver Cone, Senior Vice President at Bulkley Capital, an M&A Advisory firm based in Dallas. They talk about the things a business owner should think about long before putting their business on the market and answer questions on raising growth capital and understanding...

Are you ready for 2021? Is your business? Many business owners don’t take the time to think strategically and plan their upcoming year. As we wind down 2020, and hopefully put this one in the rearview mirror as quickly as possible, today’s Maximize Business Value podcast focuses on what you can do NOW to be ready. Our host, Tom Bronson, chats with Susan Bryant, CPA and Cleve Clinton, attorney abou...

Do you have Intellectual Property?  Is it protected? Dan Shulman, Intellectual Property attorney and my guest on this episode of the Maximize Business Value podcast, and I wholeheartedly agree on the importance of protecting this important company asset and how it impacts the value of your business.  Find out what qualifies as intellectual property and how and why you should protect it. We also di...

We have special guest, Bob Gibbons, Founder and CEO of REATA Commercial Real Estate join us for today for this episode of the Maximize Business Value podcast. Today we are focusing on real estate.  Bob gives us the latest on how COVID has impacted real estate in DFW and across the nation.  There is also practical advice on how business owners need to look at real estate and how to effectively mana...

This week in the Maximize Business Value podcast we are talking to Michael Orr, principal at point-Z marketing company and Mastery Partners’ resident Marketing guru. Today, we are demystifying marketing for business owners. You are going to want to listen to this one in the car and then at home where you can take a lot of notes as Michael walks us through clarifying your message, the difference be...

On this week’s Maximize Business Value Podcast, Tom Bronson welcomes Gerald Parsons, CEO, and Rich Russo, VP of Corporate Development from Life Languages. They discuss Life Languages and the vital role communication plays in the effectiveness, profitability, and value of companies. Life Languages cracks the code to effective communication. The Life Languages Communication IQ system is a key indica...

This week on the Maximize Business Value Podcast, our host Tom Bronson is talking with Dean Ash, Principal at 360 Consulting DFW. This week we are diving into the Sales Pool. One last dip before Summer is officially gone and hey, Q4 is among us which makes this the perfect time to talk about Sales Growth and having a Strategic Growth Plan in place to drive revenue and maximize business value. Dean...

This week on the Maximize Business Value podcast, Tom welcomes our guest Jim Roddy , author of The Walk On Method to Career & Business Success (2020) .  Tom and Jim discuss the book and it's uplifting message that "Ordinary people will accomplish extraordinary feats when their energy is properly channeled." The book tells the story of 31 underdog athletes who parlayed their coll...

In this episode of the Maximize Business Value podcast, Tom welcomes John Gorbutt, Principal of The Gorbutt Group and a Mastery Partners Partner. John and Tom take a deep dive into the operational and financial best practices of maximizing your business value. John is a master at understanding businesses from start to finish, what makes companies unique, and the scalability of that company then he...

In this episode of the Maximize Business Value podcast, Tom welcomes our guest Cleve Clinton, who is a partner at Gray Reed law firm in Dallas. Tom met Cleve through a mutual friend several years ago, and they’ve become great friends. He has presented at our V90X Lunch & Learn series (before COVID) and he is a master storyteller who, as a corporate attorney with a broad spectrum of clients, ha...

Is your CPA a trusted advisor to you?  They should be. In this episode, I'd like to welcome our guest Susan Bryant , CPA,  who is a principal at the MB Group , a CPA firm, based in North Texas. I met Susan a few months ago in a professional networking group called ProVisors. Let me start out by saying that not all CPAs are cut from the same cloth. Some are bookkeepers, some do taxes, and then...

Jason Forrest from Forrest Performance Group joins us this week on the Maximize Business Value podcast to talk about his successful sales and training techniques including the 4 traits to look for in hiring a salesperson, using the NLP method and winning sales formulas.  Sales and growth are the primary drivers of business value. When your sales engine is running swell, it helps you maximize your...

When it comes to risks, what you don’t know can hurt you and for business owners, the stakes are even higher. In this week’s Maximize Business Value podcast, our host, Tom Bronson, concludes his 2-part series on risk by talking about personal risks. As a business owner, your personal life and business life are intertwined.  What happens in your personal life can greatly impact your business and it...

When it comes to risks, what you don’t know can hurt you and for business owners, the stakes are even higher. In this week’s Maximize Business Value podcast, our host, Tom Bronson, takes us through some of the common risks that affect business owners and how to mitigate them. Dealing with risks is a surefire way to maximize business value.  Tom Bronson is the founder and President of Mastery Partn...

This week on the Maximize Business Value Podcast, we are joined by Family Coach and Registered Behavioral Technician, Sheila Henson. Host Tom Bronson and Sheila talk about the complex dynamics of family businesses and the techniques she uses to help move the business and family forward. She also lays out the benefits of why you need a family coach. It is never too early to get the help of a family...

This week’s Maximize Business Value Podcast, is a continuation from last week's podcast on the book, Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller - New York Times best-selling author. Tom continues to walk us through this remarkable book and how to implement the seven part-process that leverages the power of story and revolutionizes the way you connect...

In this week’s Maximize Business Value Podcast, our host and CEO of Mastery Partners, Tom Bronson, gives us his take on a book he has been obsessed with for the past 2 months: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller - New York Times best-selling author. Tom walks us through the book and how the marketing strategy transforms how you talk about who you a...

YES!  Emphatically yes. Process documentation is not only crucial to long-term survival and growth in your business but also maximizes your business value. Today, we chat with two experts in this field, Charlene Aldridge and Todd Hunter from Aldridge, Kerr and Associates, Inc. They give us compelling reasons why it is so vital that business owners take this seriously. They spell out the risks invo...

What in the World is Captive Insurance? Have you heard of this?  I had  - but didn’t know much about it.  Sounds like a boring topic, right? Well, I felt differently after talking with President of Captive Nation, Ken Huffman and he showed me the benefits of captive insurance for business owners and it is anything but boring. Captive Insurance helps business owners protect their business, reduce t...

In this week’s Maximize Business Value Podcast, our host Tom Bronson tells us about his adventures on Alaska’s Dalton Highway and the 5 lessons he took away from his trip that applies to your business transition plan.  So, come along and explore the remote wilderness near the Arctic Circle on the Dalton Highway and maximize your business value too. Tom Bronson is the founder and President of Maste...

This week on the Maximize Business Value podcast with Tom Bronson we welcome digital marketing master, Michael Rose, CEO of Mojo Media Labs. This biochemist turned passionate marketer shares what digital marketing should achieve for business owners. He goes into detail in finding the perfect blend of mediums based on your industry, defining ROI, and using the experience funnel to leverage your mar...