Maximize Business Value Podcast

This week’s episode of the Maximize Business Value Podcast features host Tom Bronson and guest Chris Snider, CEO of the Exit Planning Institute. Tom and Chris discuss exit planning as an imperative part of strategy for business owners. They dive into the four core concepts of value acceleration including the three legs of the stool and relentless execution, and the three primary phases of implemen...

On this week’s episode of the Maximize Business Value Podcast, host Tom Bronson discusses the anatomy of selling a business to a third party buyer. This ten-step process can be broken into three main categories: transition planning, preparation and the exit process and closing and beyond. He explains each step in the process and how business owners should take action. When it comes time for busine...

This episode of the Maximize Business Value Podcast is the second of a two-part series where host Tom Bronson talks about why every business owner should take the time to develop a solid exit strategy. Many business owners put off the exit planning process because they’re convinced it’s not time yet or they don’t need an in-depth plan. Tom takes us through the many reasons why business owners dela...

This episode of the Maximize Business Value Podcast is the first of a two-part series where Tom Bronson talks about why every business owner should take the time to develop a solid exit strategy. Too many business owners wait until a year out to start strategizing, which could provide short-term results. Properly executing an exit strategy includes de-risking, increasing enterprise value and align...

Tom Bronson, host of the Maximize Business Value Podcast, chats with Susan Steinbrecher, President of Steinbrecher & Associates, for a second time on this week’s episode. In episode 7, they talked about coaching, but this time around focuses on engaging virtual employees. Business owners need to take their teams into consideration when determining which hybrid model will best fit their employe...

This episode of the Maximize Business Value Podcast features host Tom Bronson and guest Bill King, Principal at 4 Kings Capital. The two discuss ways to secure financing for businesses and describe what a good financing package looks like. Bill’s book No Bullshit Business Finance Guide is an excellent tool for business owners and his 5 C’s of credit serve as a guide to becoming bankable. Don’t wai...

Host Tom Bronson chats with guest Rick Robinson, Managing Director of Ramsee Consulting Group, on this week’s episode of the Maximize Business Value Podcast. The two discuss leadership development that leads to success including the three main goals of leaders and Rick’s four C’s: commitment, content, coaching and community. Tom regards company CEOs as the keeper of the company culture which is im...

Host Tom Bronson sits down with guest Mari Ryan, Founder and CEO of Advancing Wellness, on this week’s episode of the Maximize Business Value Podcast. Mari helps organizations create a thriving workplace environment, where they can focus on the people side of the business. Tom and Mari discuss how employee well-being impacts individual and company-wide culture, productivity and engagement, which m...

This episode marks the first anniversary of the Maximize Business Value Podcast. Toward the end of each regular episode, host Tom Bronson asks each guest to provide one tip for business owners to build value in their business. The answers he received were creative and extremely detailed, so a snippet from each episode has been compiled for listeners to access easily.  Tom  thanks all of the  guest...

Tom Bronson, host of the Maximize Business Value Podcast, takes this episode to discuss why it is so important for business owners to develop a transition strategy, and how the process can be planned efficiently. Only 17% of businesses exit successfully, so Tom’s focus is on providing value to business owners who will hopefully become members of the “17% club.” Some of his suggested strategies inc...

Host of the Maximize Business Value Podcast, Tom Bronson, is joined in this episode by Jason Luter, Attorney with Faegre Drinker, who specializes in employee stock ownership plans or ESOPs. The two discuss ESOP basics including what it is, the fiduciary standards and how it differs from other exit planning options. Tom emphasizes one of the biggest benefits is that it’s an internal transaction, so...

Host of the Maximize Business Value Podcast, Tom Bronson, is joined in this episode by Jeff Owens, Partner at Armanino, who specializes in auditing. The two discuss the auditing process in great detail including who can perform one and when it should be done. They also clarify the many levels of assurance and the differences between an audit and a Quality of Earnings report, or Q of E. Jeff emphas...

Tom Bronson, host of the Maximize Business Value Podcast, is joined on this week’s episode by Gerald McAdoo, Principal at Snapshot Business Services. The two discuss how businesses can increase profitability by improving their cashflow through tax incentive programs and expense reduction. Gerald also provides insight on the Consolidated Appropriations Act (CAA) including how to qualify and the ben...

This episode of the Maximize Business Value Podcast features host Tom Bronson and guest Joshua Kim, Principal at 7a Accelerator. The two discuss the misconceptions and knowledge gap among business owners regarding SBA financing. Josh claims this process is by far the cheapest and best long-term capital solution for your business. Through 7a Accelerator, Joshua stands out because he takes the time...

This week the Maximize Business Value Podcast features host Tom Bronson and guest Michael Puldy, Founder & CEO of Puldy Resiliency Partners. Tom and Michael discuss the importance of disaster preparedness for business owners because it is often overlooked or ignored until it arrives. Business resiliency is a strategic vision on how you should approach your company, so advanced planning and det...

On this episode of the Maximize Business Value Podcast, host Tom Bronson chats with LeiLani Quiray, founder and CEO of Be the Change HR. LeiLani’s recent shift to an on-the-road HR approach has been an opportunity for her to road trip around the country to work directly with her peers and clients. The two discuss the company’s social enterprise structure and philanthropic endeavors and successes....

This episode of the Maximize Business Value Podcast is the fifth and final of a series about growth strategies. Host Tom Bronson speaks with guest Jason Bay, Chief Prospecting Officer at Blissful Prospecting, about his many frameworks that streamline his prospecting process. They also discuss the importance of making an outbound sales effort, clarifying your ideal client profile and how cold calli...

This week’s Maximize Business Value Podcast episode is the fourth in a series about growth strategies and features host Tom Bronson and guest Jimmy Curtin, “The Sales Coach” and CEO of Next Level Sales Performance. Tom and Jimmy are both passionate about helping small and mid-sized businesses develop a solid growth strategy because a growing business is always worth more than a flat or declining b...

This week on the Maximize Business Value Podcast, host Tom Bronson speaks with Debbie Mrazek, President of The Sales Company. Tom and Debbie discuss sales tracking and forecasting as an important part of any sales process and many individuals miss this essential step. They also touch on the positive impact of using referrals to increase sales and getting your entire company to have a sales mindset...

Tom Bronson speaks with Tom Niesen, CEO of Acuity Systems, Inc., in this episode of the Maximize Business Value Podcast. Niesen’s career has revolved around building sales strategy, so he gives insightful information about the factors that affect sales structure, culture and growth. They also discuss what it takes to be an A player on the sales team, the four roles of a sales leader and the differ...

This week on the Maximize Business Value podcast, host Tom Bronson chats with Greg Stanley, President of Accelerant Consultants. Greg works with small and medium-sized companies to unlock their growth potential by optimizing their revenue functions, creating more new sales opportunities and increasing their valuations. Tom and Greg clarify the differences between revenue function optimization, mar...

In this episode of the Maximize Business Value podcast, host Tom Bronson speaks with Dr. Jill Olmsted, Founder of The Coterie Project. By definition, Jill works with exclusive groups of people who come together and share a unifying purpose, also known as peer groups. She focuses on positively cultivating change while tackling business issues that include improving organizational development and ma...

The first Maximize Business Value podcast episode of 2021 is the final of a three-part series, where host Tom Bronson gives listeners short, specific actions to prepare for the year ahead. Part 3 embraces the significant impact of Ivy Ledbetter Lee on executives in the early 20th century. He created a system that helped individuals prioritize tasks and increase efficiency, which is now known as th...

This episode of the Maximize Business Value podcast is the second of a three-part series, where host Tom Bronson gives listeners short, specific actions to prepare for 2021. In part 2, Tom walks you through the Future Clarity Mapping Tool, which can be drawn by hand or found at www.masterypartners.com/ebooks . This guide will help business owners transcribe their company goals to determine what ne...

This episode of the Maximize Business Value podcast is the first of a three-part series, where host Tom Bronson gives listeners short, specific actions to take to prepare for 2021. Part 1 dives into the connection between giving and receiving as outlined in The Go-Giver by Bob Burg and John David Mann. The book contains a story about a man who learns about the Five Laws of Stratospheric Success, a...