Heartcast Media

Maxed Out: AI-Powered Selling for SMBs

Business EN ↓ 7 episodes

Welcome to Maxed Out: AI-Powered Selling for SMBs, the podcast where sales leaders mix up their best tips, strategies, and insights for crafting the perfect go-to-market motion. Hosted by Heath Barnett, VP of Revenue at Mixmax, each episode dives deep into sales trends, leadership lessons, and actionable tactics with top experts and industry insiders. Whether you're a sales professional looking to sharpen your skills or a leader aiming to elevate your team's performance, Mixology delivers fresh, real-world advice that goes beyond theory.

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Heartcast Media

Episodes

Revolutionizing Sales Strategies with Rachit Kataria 10.02.2026 57:34

Welcome back to Maxed Out: AI-Powered Selling for SMB’s. In today’s episode, host Heath Barnett engages with Rachit Kataria, co-founder and CEO of Centralize, to explore how AI agents are revolutionizing relationship selling. Moving beyond traditional uses of AI for productivity and research, their discussion centers on leveraging AI to cultivate stronger, more authentic connections with every sta...

The AI Efficiency Trap: Why Doing More Faster Is Killing Sales Results with Richard Purcell 03.02.2026 51:59

Welcome back to Maxed Out! Most sales leaders have been sold the same promise: AI tools will make your team faster, more productive, more profitable. But what if efficiency is the trap? Host Heath sits down with Richard Purcell, founder of Moxie GTM, to examine what happens when teams become incredibly efficient at the wrong activities. Richard watched the entire sales playbook collapse in mid-202...

Advanced AI Recruitment Techniques with Richard Washington 27.01.2026 1:09:58

In this episode of Maxed Out: AI-Powered Selling for SMB’s, host Heath Barnett speaks with Richard Washington, founder of Tick Talent—a tech talent consultancy that plays a crucial role in scaling startups across Europe and beyond. With over 15 years of experience in go-to-market recruitment and leadership, Richard has witnessed how the right hires can propel a company forward, while the wrong one...

Boost Sales with AI Insights from Angus Nelson 20.01.2026 51:24

Welcome to "Maxed Out: AI-Powered Selling for SMB’s." Today, Heath Barnett sits down with Angus Nelson, a performance coach and AI specialist, to explore what it takes to succeed in an AI-enhanced sales environment. Angus recounts his personal journey, highlighting the challenges he overcame and how these experiences informed his approach to integrating AI while maintaining authenticity. Together,...

Employee Generated Content for B2B Sales with Melissa Gaglione 13.01.2026 48:41

In this episode of "Maxed Out: AI-Powered Selling for SMB's" host Heath Barnett engages with Melissa Gaglione, Senior Sales Manager at Warmly and founder of Async Sales Co. Melissa is leading the transformation of B2B sales through employee generated content (EGC), an approach that humanizes brands and empowers sellers in the digital marketplace. They discuss the shift from traditional marketing t...

AI-Driven Go-to-Market Strategies with Jordan Crawford 25.11.2025 1:21:35

In this episode of Maxed Out: AI-Powered Selling for SMB's, Heath Barnett welcomes Jordan Crawford, founder of Blueprint GTM and a prominent voice in the go-to-market and AI sales arena. Jordan's straightforward insights and practical methods highlight his role in actively shaping the future of revenue and sales. Jordan explores the concept of a "go-to-market engineer" and its impact on the integr...

AI-Powered Selling Strategies with James Buckley 08.10.2025 46:51

On this episode of Maxed Out: AI-Powered Selling for SMBs, Heath interviews James Buckley, host of the Sell Better Daily Sales Show and a proponent of modernizing sales while maintaining the human connection. With 15 years in the restaurant industry, advancing from busboy to general manager, and extensive experience in SaaS and tech sales, James offers insights into how service and resilience unde...