Max Kerry

The $450B online casino industry hides nuanced business architectures beyond surface-level operator/payout models. Emerging opportunities in crypto integration, skill-based hybrid games, and regulated markets require strategic licensing choices. We break down white-label solutions vs proprietary platforms, compliance frameworks across 12 jurisdictions, and revenue split models that determine profi...

Launching a successful sportsbook requires thorough market research, compliance with regulatory frameworks, and strategic technology partnerships. Key considerations include obtaining proper licensing, establishing secure payment gateways, and implementing robust risk management systems. This guide outlines essential steps for navigating legal requirements, selecting reliable software providers, a...

Selecting a game aggregator is a strategic decision impacting casino profitability and player retention. This analysis compares integration models, technical requirements, and commercial terms across top providers. Key considerations include game portfolio diversity, API flexibility, fraud prevention tools, and jurisdiction-specific content restrictions. The guide outlines evaluation frameworks fo...

Mastering iGaming affiliate partnerships requires strategic alignment beyond commission rates. Successful operators leverage tiered performance structures, compliance-focused contracts, and advanced tracking systems to optimize ROI. Key insights include balancing affiliate autonomy with brand guidelines, preventing cookie-stuffing fraud through verification protocols, and implementing retention-fo...

Learn how to effectively promote your online casino and boost Gross Gaming Revenue (GGR) with proven strategies. Discover expert insights on marketing tactics, player engagement, and regulatory compliance to maximize your casino's success. Read the full guide now! https://licensegentlemen.com/blog/promote-online-casino-and-increase-ggr/

iGaming advertising success hinges on strategic compliance and creative targeting, yet many operators overlook critical regulatory nuances. Our analysis reveals how to balance player acquisition with jurisdictional requirements across Google Ads, social platforms, and affiliate networks. Discover why 63% of iGaming campaigns fail compliance checks within 90 days, and learn framework adjustments fo...

Effective affiliate management emerges as the cornerstone of sustainable growth in iGaming operations. While upfront licensing costs and technical setup dominate initial planning, long-term success hinges on cultivating loyal partnerships through transparent communication and timely payments. Beyond acquisition, operators must master retention strategies leveraging personalized player experiences...

Selecting the right online casino platform involves far more than comparing upfront costs - it's a strategic decision impacting long-term compliance, payment integrations, and player retention. While turnkey solutions promise rapid deployment, our analysis reveals critical tradeoffs in customization capabilities versus ongoing operational flexibility. Key considerations span regulatory alignment a...

In this episode, we explore the key steps to launching a successful online casino in Asia. You’ll learn why obtaining a proper gaming license is essential, how to choose the right platform and game providers, and what core metrics like RTP, GGR, and NGR mean for your business. We discuss the importance of focusing on one market at a time, offering local payment methods, and building a strong team...

In this podcast, Maxim explains how to quickly get your first 100 affiliates and what mistakes you should avoid when starting your business (e.g. not offering CPA deals).Read more at https://licensegentlemen.com/blog/how-to-get-the-first-one-hundred-igaming-affiliates-for-your-business/

Starting an online gambling business is challenging. You have to consider different gambling platform providers, gambling software, sportsbook software, payment system providers, online gambling licenses, and more... In this podcast Max shares 7 things not to do when starting an online gambling business. He reveals things everyone thinks about, but very few share. Do you want to know how to start...

Thinking of starting your own online gambling business ? 🎰 In this podcast, Max answers the most common questions aspiring operators have, including: How to launch your gambling business fast Whether you need to block users from restricted countries The best jurisdictions for opening your company What Curacao’s gaming license really requires when it comes to KYC 👉Read more: https://licensegentle...

Welcome, everyone! This new podcast is about the Isle of Man license. A great Tier 1 license if you want to play in a premier league. Here is what I share with you in this podcast: 1. Why you need different online gambling licenses. Curacao license, Kahnawake license, Malta license, Isle of Man license. Each license has a different purpose and you may want to have three of four licenses for your o...

In this podcast, you will learn details about the Kahnawake Online Gaming License. I will share five arguments for why to choose Kahnawake and not the Curacao License. Even though the Kahnawake License is more expensive on the front end, I consider it strategically better priced than the Curacao License. You can find more details and the full guide here: https://licensegentlemen.com/gaming-license...

In this first Q&A session with Maxim , we’ll address some of the top questions people often ask when considering an online gaming license. You’ll discover: The advantages of a Curaçao license over an MGA (Malta) license – including cost, accessibility, and flexibility. Why a Curaçao license matters even if you’re targeting markets like Mexico and Brazil – as well as other countries across Lati...

Uncover the secrets to getting a Malta Gaming Authority (MGA) license in 2025! In this podcast, you will learn: 1. The key differences between the different types of MGA licenses 2. The key steps and tips for a successful application 3. Common obstacles and how to overcome them with confidence Want to learn more? Click here to find out more: https://licensegentlemen.com/gaming-license/malta-mga/

Getting an online gambling license in Curaçao in 2023 usually takes anywhere from a few weeks to a couple of months — depending on which Master License Holder you choose to work with. Picking the right partner can save you not only valuable time but also significant costs on legal and administrative services. 💡 If you want to launch your project quickly, securely, and without unnecessary expenses...

Find out which license now rules the world of online gambling. With the demise of the Curacao online gambling license (due to regulatory changes), startup owners need to weigh several things before making a decision. The price. Are you willing to pay hundreds of thousands of dollars, or do you prefer a jurisdiction that isn't so money-hungry? The time. When do you want to go to market? Many compan...

Is the Tobique license the hidden gem of iGaming? While Curaçao restructures and Anjouan gains speed — over 60 operators have already chosen Tobique. But is it really worth it for your business? Read more at https://licensegentlemen.com/gaming-license/tobique/

I break down why white label platforms aren't the money-saver they seem for online gambling startups. Key insights: you don't actually own the license, platforms control your cash flow, and you'll lose $70k per $1M GGR compared to turnkey. Plus major limitations on geography, design, and payment providers. Bottom line: if you're planning serious revenue, turnkey gives you control and better econom...

I expose why the legendary 25-year-old Curaçao gaming license is dead. 80% of applicants now cancel, choosing alternatives like Anjouan instead. Costs exploded 4-5x to €120-130k first year, timelines stretched to 6-9 months, and European compliance killed the offshore advantage. BC.Game and others publicly withdrew. New alternatives dominating: Anjouan (800+ licensees), Kahnawake, Tabik. Essential...