iHeartPodcasts

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Business EN ↓ 117 episodes

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

Author

iHeartPodcasts

Category

Business

Podcast website

www.iheart.com

Latest episode

Apr 30, 2026

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Episodes

Charlamagne Tha God Live at POSSIBLE:  “Influencer means impact.” 30.04.2026

As a Radio Hall of Fame inductee, best-selling author, TV personality, and producer, Charlamagne Tha God is a singular shaper of culture. He’s the co-host of iHeartRadio's The Breakfast Club morning show, driving millions of listeners daily, and he’s expanded his collaboration with iHeart to create The Black Effect Podcast Network. Live from Miami at POSSIBLE 2026, Charlamagne talks wi...

Sherrie Westin: “As long as we’re true to our purpose, the brand is authentic.” 23.04.2026

Working across 190 countries to deliver research-driven early learning, Sesame Workshop is the non-profit behind the longest running children’s television show and so much more. SherrieWestin is at its helm as President and CEO. Sherrie sits down with Bob to talk about the power of mission-driven work and how to stay relevant for generations of kids to come. From addressing social and enviro...

Mike Milken: “Science could not move fast enough.” 16.04.2026

From the free market to medical research to philanthropy, Mike Milken has had an outsized impact on it all. In the 1970s he ushered in an explosive era of innovation that changed the world of business and even the world itself. By the ‘90s, when facing his own life-threatening cancer diagnosis, he was determined to accelerate medical research and produce faster cures. Over the decades his wo...

Lisa Coffey: “ Radio personalities are the original influencers." 02.04.2026

Chief Business Officer at iHeartMedia, Lisa Coffey has run the gamut in media sales. She started out as part of traditional media, at newspapers like USA Today  and The Wall Street Journal and at the magazines of Time Inc. Then she made the jump to digital, first at LinkedIn and then spending a decade at Amazon before being named Chief Revenue Officer at LoopMe. Now she’s working across...

Strauss Zelnick: “Doing something from scratch, that’s challenging.” 26.03.2026

After finding success from a young age at companies like 20th Century Studios, Vestron, and BMG Entertainment, Strauss Zelnick decided to go out on his own in his 40s. He founded Zelnick Media Capital and became CEO of Take-Two Interactive, the software company behind Grand Theft Auto. Together, they’re a $55 billion enterprise. He’s spent his career at the intersection of technology a...

Mike Cessario: ”No investor was gonna write me a check for the concept.” 19.03.2026

A skull-emblazoned design with a funny slogan is just not what people expect when they’re buying a healthy beverage. But that’s exactly why Liquid Death Founder and CEO Mike Cessario thought there was room for disruption. He didn’t think funny, cool, irreverent marketing should be limited to things that are bad for you. What if this approach could even help people make healthier...

Math & Magic Returns March 19th 12.03.2026

Join iHeartMedia Chairman and CEO Bob Pittman for a new season of Math & Magic: Stories from the Frontiers of Marketing. Bob is taking you behind the scenes of the biggest businesses and industries while sharing insights from the smartest minds in marketing, business and creativity. New episodes start March 19th.  See omnystudio.com/listener for privacy information.

CEOs You Should Know: Chon Nguyen, CEO of Newgentek 18.09.2025

Chon Nguyen started his career in the kitchen. As he shares on this episode of CEOs You Should Know, he became an entrepreneur but never left restaurants behind. Today he builds high-impact businesses at the intersection of technology and hospitality. He’s the founder of and CEO of Newgentek, an IT service provider offering a help desk, field services, technology infrastructure, and strategy...

CEOs You Should Know: Avani Desai, CEO of Schellman 04.09.2025

Avani Desai is the CEO of Schellman, the largest specialized CPA firm focusing on cybersecurity assessments for major companies like Walmart, Meta, and OpenAI. In this episode of CEOs You Should Know, she discusses the firm's role in building trust through third-party cybersecurity evaluations, the increasing importance of data privacy, and the evolving landscape of AI technologies. Avani emphasiz...

Listen to Bob on Tetragrammaton with Rick Rubin 30.07.2025

Math & Magic host Bob Pittman shares some iconic stories from the launch of MTV in this episode preview of Tetragrammaton, a podcast by record industry legend Rick Rubin. Find the full episode here . For more from Rick, visit his website  and YouTube channel .  See omnystudio.com/listener for privacy information.

Bonus Episode: Business Breakthroughs 29.05.2025

This bonus episode is all about innovation– that breakthrough that can change individual careers and even entire industries. We’re going back through the Math & Magic archives to hear from top innovators –from Blake Scholl, who is working to revolutionize commercial flights as the CEO of Boom Supersonic, to Gerry Laybourne who changed children’s television forever at Ni...

Jonathan Adashek: “I’m going to do this job like I don’t need it.” 22.05.2025

From the White House, to Edelman, Microsoft, Nissan and IBM, Jonathan Adashek has had a wide-ranging career. His experiences may span from politics, to the business side of PR, to tech, to automotive, but he has developed core beliefs about corporate culture, work ethic, marketing, and communications. Now as IBM’s Senior Vice President of Marketing and Communications, Jonathan joins Bob to s...

The Value of College 15.05.2025

It can take decades to build breakthrough brands and noteworthy careers, and this bonus episode examines an essential building block to getting there – the college years. Goldman Sachs CEO David Solomon didn’t get the training you might expect for a leader in investment banking at his small liberal arts college. United Talent Agency CEO Jeremy Zimmer skipped college altogether, whereas...

Bobby Bones: “Tenacity is a talent.” 08.05.2025

Bobby Bones has been called “the most powerful man in country music.” Host of the nationally syndicated country music radio program, The Bobby Bones Show, and the podcast, Bobbycast, millions of Americans consider him a friend. Audio is his bread and butter, but he’s also made a name for himself on TV, as a mentor on American Idol , the host of Breaking Bobby Bones on the Nationa...

Ron Howard: “Understand the entertainment value of an idea.” 24.04.2025

Ron Howard is an Academy Award, Golden Globe, Emmy, and Grammy award-winning film director. With work spanning from comedies like  Splash  and  Parenthood  to critically acclaimed dramas like   Apollo 13 ,  Frost/Nixon  and  A Beautiful Min d, he is one of the most popular and prolific filmmakers of the last 50 years. His first on-screen appearance was at ju...

Bonus Episode: Building Corporate Culture 17.04.2025

Corporate culture is a big buzzword these days, but for our guests it’s integral to how they do business. Bill Koenigsberg, CEO of Horizon Media, feels personally accountable for his employees, while Progressive Insurance CMO Remi Kent shares how the pandemic made her bring her values to the workplace during her time at 3M. WPP’s Christian Juhl shares how the power of culture was a dif...

Hugh Howey: “I write for myself.” 10.04.2025

Hugh Howey is an international best-selling author whose work has been published in 40 languages. But he’s not just a writer, he’s an entrepreneur in the purest sense. When Hugh self-published a short story, the world demanded more. Soon enough the income from that one story was enough to quit his job to begin work on what became the now-iconic Silo trilogy. Instead of going the tradit...

Norma Kamali: “Be creative, be original, be innovative.” 03.04.2025

Fashion designer Norma Kamali has stayed relevant for generations by tapping into culture, creativity, and technology. In the early 60s, she got a degree from the Fashion Institute of Technology but didn’t fit in with the style of the time. She abandoned design to work for an airline instead, giving her access to travel. During frequent trips to London, Norma discovered a fashion revolution...

Tarang Amin: “Embrace what you think is risky.” 27.03.2025

When he was 14, Tarang Amin’s family sold their home and bought a motel. They fixed it up and expanded their business, buying one motel after another. Since those days, Tarang’s gotten an MBA, built an impressive resume at Procter & Gamble, Clorox, and Schiff Nutrition, and currently serves as the Chairman of the Board and CEO of e.l.f. Beauty. Tarang still credits his days at the...

Damian Maldonado: “You can’t teach motivation.” 20.03.2025

A billion dollar business born from a $5,000 line of credit seems hard to believe, but so are a lot of Damian Maldonado’s achievements. The co-founder and CEO of American Financing, one of the major national mortgage companies, started selling candy and Avon products door-to-door when he was just 10 years old to help provide for his family. While he didn’t go to college, he was steadfa...

Jewel: “It’s a lot less painful to be honest.” 13.03.2025

Jewel–with just that name, you know exactly who she is. With over 30 million albums sold worldwide, four Grammy nominations, and an American Music Award she has all the accomplishments of stardom, but didn’t get there the traditional way. She spent her childhood in Alaska performing in bars with her dad and left home at 15, struggling with homelessness as a young adult. It was performi...

Stéphane Bancel: “The upside was changing humanity forever.” 06.03.2025

Moderna’s CEO Stéphane Bancel will go down in history for pioneering the Covid-19 vaccine. He sits down with Bob to recount the story of the pandemic from his perspective, from the moment he knew it would become an international disaster to the decision to throw out Moderna’s playbook and risk everything to help humanity. At the time, Moderna had never sold a product, requiring...

Math & Magic Returns March 6th 27.02.2025

Join iHeartMedia Chairman and CEO Bob Pittman for a new season of Math & Magic: Stories from the Frontiers of Marketing. How do the most successful minds in marketing, entertainment, business, and even health and science evolve in an ever-changing world? This season, Bob sits down with visionaries across a wide range of industries to hear how they’ve used data, analytics, and creativity...

Bonus Episode: Improbable Career Jumps 20.02.2025

Whether it’s a promotion or a pivot, a great pitch or a stroke of luck, behind most successful careers is an improbable jump that unlocks new possibilities. Ryan Seacrest went from small-time broadcast host to breaking big with  American Idol . On the other hand, Rob Reilly, the Chief Creative Officer of WPP, shocked his colleagues when he stepped backwards just as his career was a...

Bonus Episode: Secrets from the Marketing Masters 13.02.2025

Over the years Bob has asked dozens of business titans to share their secrets –what’s inspired them, how they’ve exceeded their career goals, and the important lessons they’ve learned along the way. In this bonus episode, we’re highlighting memorable stories and secrets from marketing masters. AT&T CMO Kellyn Smith Kenny is honest about her takeaways from uns...

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