Masters of Marketing

For this episode, Andy sat down with Alexander Low , Director of BeyondSales , to speak about social selling on LinkedIn. How can you use LinkedIn to sell your products and services? Does going viral help you grow your business? How do you create a personal brand on LinkedIn? These are just some of the questions Andy and Alex discussed. Listen to the entire episode for more insights on how you can...

In this episode of This Is Your Captain Speaking, Ohad Hecht , CEO and founder of Prodport , speaks about why he thinks personalization is the name of the game when it comes to e-commerce and customer acquisition: “We all wish we had billions to just throw at customer acquisition. But the reality is that every company has a certain amount of money to spend on acquiring customers, so you want to ma...

Our guest Alex Olley started Reachdesk because of a problem that he and his co-founders were facing: Rising above the noise and cutting through the digital clutter is becoming harder given digital channels are exploding. Reachdesk was built to help B2B companies create experiences their customers will love, and to help achieve desired results in a busy and competitive world. Thus, companies can de...

Marketing has to be well thought out and executed properly for it to scale a brand. And that's exactly what our guest John K. Brady helps early stage businesses do. Having helped brands grow in different industries such as automotive, consumer electronics, hospitality, B2B services, retail & FMCG, he brings a wealth of experience, specifically in digital marketing to the table. The former...

Casted is the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers. Casted’s platform empowers B2B companies to activate, amplify, and attribute audio and video content while increasing brand awareness, driving lead generation, and bolstering customer engagement. Casted’s customers include Salesforce, PayPal, HubSpot, Drift, and ZoomInf...

Lutz Klaus is founder and owner of the consulting agency Marketing ROI Experts. He supports B2B companies in optimizing marketing and sales. His clients are among others TRUMPF, Freudenberg, PERI, ebay Kleinanzeigen, Jungheinrich Profishop and Munich Airport.  His focus is on the successful implementation of marketing automation, lead management and data-driven marketing. Prior to founding hi...

It was fantastic to chat with Mondi's Team Lead of Customer Experience Markus Widmer as he shares his powerful insights with us. One aspect that stood out: “Other digital campaigns are hard to beat, but that means things that are physical; touch and feel that give that wow effect, have become the new special thing.” As Customer Experience Team Lead of multinational packaging and paper group MO...

It's an absolute pleasure to host Tyler Lessard on our Marketing Cockpit Podcast! Our guest's insight of the day: "The majority of content that Sales Reps consume are LinkedIn short-form content, podcasts, and humor-based source of content." Learn how you can appeal to your customers with fun & engaging content! As VP Marketing & Chief Video Strategist of video media company Vidyard , Tyle...

We're excited to welcome Chief Marketing Officer Dan Dillon to This is Your Captain Speaking! Our guest's insight of the day: "Our priority as a company is to massively increase organic traffic and ultimately, organic demand. We amplify this through Chat, PR, SEO, and consistent ROI goals."  As CMO of tech company Reveal Mobile , Dan Dillon and his team's data-driven approach put geofencing m...

Today is a special treat as we welcome tech veteran Kathleen Booth and her entrepreneurial spirit. Our guest's best advice: "B2B companies need to leverage that media mindset and combine it with community to create a flywheel for massive audience growth." Tune in to hear more on how your company can grow its customer base! As Senior Vice President of Marketing of software development company Trade...

On today's episode we're diving deeper into the Content Marketing Industry. Our guest holds valuable insight regarding the creation of content that drives traffic: "If you’re creating great content, eventually it will be picked up. It’s about consistency and to keep on going." As prior Strategic Development & PR Director of the strategic marketing consultancy Copestone , Martin Cox and his tea...

On today's episode we're diving deeper into the Information Technology and Services Industry. Our guest's insight into the marketing trends that are missing is that "there isn't any CRM that is geared towards PLG. This is a gap I am trying to fill through active campaigning." As prior Chief Marketing Officer of SaaS company Zoovu , Tal Valler and his team set the marketing research and analysis fo...

"One of marketer's biggest superpowers: to understand why people think the way they do and what is the context behind them." Today, we're diving deep into the software development space and how anyone can grow within their organization. Responsible as the VP of Marketing of software company Rootstrap consisting of 300+ employees, across 4 continents, Patrick Ward transforms businesses with clear,...

Leadership skills are imperative to the success of a company. Our guest's insight is valuable for developing self-reliance and resilience: "The importance of having people you work well with, and autonomy of having leaders who trust you in your role to do your job is key to a success for the company as a whole." Responsible for The Fox Hill Group consisting of a team of energized, passionate, and...

Our guest today, David Rowland , is not only part of the EcoOnline marketing team, as he's currently also heading up the company's EMEA & US digital marketing/demand generation activities. Adding nearly all inbound activities, such as SEO, PPC, social, email and marketing automation to this, EcoOnline's Head of Digital Marketing has to juggle a whole range of responsible tasks, which makes his...

Learning to fly with marketing - or: How to manage Vienna Airport's marketing processes even in difficult times.  What sounds a bit like the headline of a management magazine actually describes the everyday life of our guest today, Andreas Ladich , extremely accurately.  He is responsible for the marketing agendas of Vienna International Airport (VIE). In conversation with our Director S...

"I felt that there was a great need in the market to build bridges between marketing on the business side & the IT area", Ralf Strauss explains, among other things, in his conversation with Andy Culligan about the origins and beginnings of the now very complex and successful Marketing TechLab GmbH .  With years of experience in top management at corporate level, Ralf was attracted over ti...

Marketing can sometimes get complicated, especially when it comes to specific technology in use for it. Our guest's motto " make everything you do look easy " contributes in any case to facing up to the challenging activities of everyday marketing in the most balanced way possible. Responsible for all the CEE network consisting of 13 countries , Herbert Horak and his team set the mar...

"What about if I show you what my ABM program delivers? ", is not the only question raised by our guest today, who then goes on to explain the key points of his ABM success strategy. At the same time, he also puts a few ABM truths on the table, some of which will make marketers' pulses race, and demystifies a few "urban legends" in the process. In our first episode, the CMO ofStrategicABM, Declan...

" If you get those core applications right, then you get the most value out of them ". Speaking of marketing automation, interactive assessment tools, etc. we're also diving deep into the high-tech MarTech world with our first show guest every now and then. In our first episode, the editor of Chiefmartec & VP of HubSpot's platform ecosystem, Scott Brinker , talks to us about the increase in th...