Masters of Marketing

Join us for an insightful journey into the world of branding with Jim Pietruszynski , CEO of SoulSight , a distinguished brand design agency with over 30 years of expertise. In this episode of "This Is Your Captain Speaking," Jim shares invaluable insights gained from collaborating with renowned brands such as Kraft Heinz, Coca-Cola, and Pfizer. Delve into SoulSight's holistic approa...

In this episode, Andy Culligan sits down with Odd Morten Sørensen , a seasoned Marketing Operations Specialist with over 20 years of experience in technical marketing and marketing operations. Based in Norway, Odd Morten has made significant contributions to the global MarTech landscape and is known for his thought leadership in marketing automation and digital marketing. 🚀 Key Insights: Navigati...

Join us in this episode as we delve into the world of B2B marketing and podcasting with Jason Bradwell , Founder of B2B Better . Discover how Jason's journey across global tech companies led him to pioneer a new approach to marketing through podcasting. From leveraging thought leadership content to maximizing ROI, learn actionable strategies to elevate your B2B marketing game. Don't miss o...

In this episode, we're joined by Gregory Brooks , CMO & Partner at SearchTides . Greg shares insights on navigating the evolving landscape of marketing, emphasizing the importance of authenticity and value-driven content. From understanding the customer journey to standing out in a saturated market, Greg provides valuable perspectives on building brand equity and driving success. Join us a...

In this episode, we're thrilled to welcome a true pioneer in the field of social media, Aidan Brannigan , Head of Social for The Marketing Millennials . Our CMO Andy Culligan sits down with Aidan, delving into the secrets behind his remarkable success in growing audiences and driving engagement across various platforms. From memes to podcasts, Aidan shares insights that challenge conventional...

" So if the role of marketing is to create value for the organization and you want to put your money into the biggest lever that you can pull to drive value, then you've got to create credibility within the organization that it will do that." In this episode, we delve into the world of marketing effectiveness with special guest Nick Milne , CEO of Go Ignite Consulting . In his talk w...

" Email's been dying since the 90s. And let's say, what, 25, 30 years later, it's still there. It's still alive. " Dive into the world of email marketing ✉️ with our latest podcast episode featuring Samar Owais , founder of Emails Done Right . Discover Samar's journey from battling burnout to mastering the art of crafting compelling email journeys for big players like...

Spoiler: It's definitely worth listening to this episode. Not only for Andy's explanation of why his face currently looks the way it does - but also for our guest today, Anna Albinsson . She recently took on her new role as the CMO at Avoki . Anna's worked as a leader in various commercial roles over the past 15 years with a core focus on data and analytics. She's been focused on t...

In this special episode, we're breaking new ground with not one, but two remarkable guests joining us for the first time on our podcast. We're thrilled to introduce you to Shannon Deep and Kevan Lee , both Co-Founders of the innovative Bonfire, a company that helps organizations ignite their brands with the power of storytelling. Shannon and Kevan bring a wealth of experience and expertise...

Mastering Customer Marketing: The intricate dance of managing relationships with large accounts 🎙️ Dive deep into the world of enterprise learning management systems with our latest podcast episode featuring Shannon Howard, Director of Customer & Content Marketing at Intellum. In this insightful conversation, Shannon shares her experiences in the realm of customer marketing, particularly withi...

In this episode, we'll dive deep into the dynamic world of conversion optimization with Talia Wolf , CEO & Founder of Getuplift . Discover the game-changing strategy of Emotional Targeting, a unique approach that revolutionizes B2B marketing. Talia shares insights into crafting customer-first experiences, going beyond conventional optimization methods. Delve into the psychology behind deci...

Join us in our latest podcast episode as we unravel the secrets of strategic marketing with Margaret Kelsey, a leading expert in guiding B2B startups. Margaret's journey from OpenView to advising founders and heads of marketing has yielded invaluable strategies for success. Explore how startups can navigate crucial growth phases, craft tailored marketing approaches, and align internal values w...

🎙️ Unlocking the Power of Fractional Leadership in Marketing: Insights with Juliana Méndez In this episode of This Is Your Captain Speaking , join us as we explore the world of fractional CMOs and leaders with the exceptional Juliana Méndez . Delve into Juliana's journey, uncovering how she transitioned from a consultant to a fractional leader, seeking more impactful, long-term projects while...

In this episode, Andy speaks to Caitlin Cassady , VP of Marketing at Beyond . Caitlin explains the business model behind Beyond and shares some of the challenges around marketing multi-product solutions to multiple audiences. (Spoiler: One of the biggest challenges is building a website that allows users from different segments to convert even though the customer journey can look very different fo...

Our guest in this episode is Daniel Nyberg , VP Marketing at Paligo. Daniel explains what a component CMS is and talks about the challenges that come with marketing a product that is a niche within a niche. He speaks about the importance of allowing customers to self-educate them about your product and explains why he thinks of demand generation as educating the market. He also tells us why catego...

Our guest in this episode is Andy Andrews , Teamlead Marketing at Austrian recruiting firm epunkt . Andy tells us about how he first got into Marketing Automation more than 10 years ago, what the challenges were back then and what doing Marketing Automation means today. He shares some of his worst moments when it comes to trying to integrate two systems and explains why roll-backs can be an absolu...

In this episode, Andy discusses current challenges in marketing with Trinity Nguyen , VP Marketing at UserGems. Trinity explains how, in her view, the current economic climate helps her do a better job, rather than making things difficult: “ With the current environment, we are kind of forced to do the right thing, even though it’s very painful. I mean, nobody wants to have stricter ICP criteria....

In this episode, Andy discusses podcasting and current challenges in marketing with Jane Serra, VP Marketing at Justuno and host of the Women in B2B Marketing podcast. Jane lets us in on why she started the Women in B2B marketing podcast (spoiler: it’s because women are underrepresented on podcasts) and what her biggest challenge is when it comes to creating new episodes. She also tells us where s...

In this episode, we discuss AI and the impact it is going to have on marketing with Cathy McPhillips from the Marketing AI Institute . Cathy shares some of her own use cases, highlighting that AI has helped her cut the amount of hours she spends on producing the Institute’s podcast and repurposing the content from 17 to 2.5 hours per week. Speaking about AI and its general implications, she states...

In this episode, we discuss customer-led growth with Georgiana Laudi . Georgiana is a product marketing and growth advisor with more than 20 years’ experience in the marketing space. When advising companies on their marketing, she often finds that marketers are not empowered to make their own strategic decisions, but are told how to do marketing. She highlights how customer research can help marke...

For this episode, Andy had a chat with artegic founder Stefan von Lieven about why email marketing is still relevant today despite having been pronounced dead countless times. “When social media became really popular, everyone was saying that email is dead. It’s going to be all social media from now on. We were like ‘ok, let’s see’. And then, after a while, all these big platforms, like Facebook a...

In this episode of This is Your Captain Speaking, B2B growth marketing strategist Stacey Danheiser speaks about why marketers feel like order takers these days and why it’s important for them to focus on the customer instead of tech and tactics.   “I started to notice a trend where marketing is moving into this sort of tactical realm. And I have a lot of conversations with marketers and companies...

In this episode, we dive into the world of Customer Data Platforms (CDPs) with our guest David Raab . David shares his experiences in building the category and defining CDPs, highlighting the challenges and frustrations he faced along the way. He also discusses the importance of having a clear definition of CDPs, which includes building a persistent and unified customer database that is accessible...

*** German Episode *** With our guest Uwe Römgens (adesso) Andy talks about a hot topic that is well known to many companies at the moment: Digital transformation. Change only works if it comes from the very top - it must therefore be initiated by the C-level, and lived and carried downwards. This should not happen ad hoc, but rather one should think about how to approach this digital transformati...

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