Masters of eCom

Summary In this conversation, Eric "ET" Tecosky, the founder of Dirty Sue, shares his entrepreneurial journey from bartending to creating a unique product: bottled olive juice. He discusses the challenges he faced in launching and growing his brand, the importance of building relationships with bartenders, and the evolution of sales channels from bars to e-commerce. ET emphasizes the significance...

In this episode of Masters of eCom, host Jean Lavigne interviews Amy from PAUME, who shares her journey in the hand sanitizer industry. Amy discusses how she carved out a niche in a crowded market by focusing on new parents and designing intentional products. She emphasizes the importance of staying true to a core audience and avoiding distractions that often derail founders. Discover how Amy's st...

In this episode of Masters of eCom, host Jean Lavigne sits down with Sue Henderson, founder of Suetables, a leading name in personalized jewelry. Sue shares her remarkable journey from crafting jewelry in her kitchen to managing multiple retail locations and a global online store. She discusses the unique challenges of the e-commerce landscape, the power of community-driven marketing, and the impo...

In this conversation, Brian Etcovitch, Senior Director of Digital and Social Marketing at Earth Rated, discusses his journey in the pet supply industry, the unique selling propositions of Earth Rated, and the strategies employed to grow the brand in a competitive market. He shares insights on transitioning from e-commerce to digital marketing, the importance of influencer marketing, and the challe...

This show features candid conversations with the founders and operators behind real, scaling e-commerce brands. The people who’ve moved past the early chaos and are navigating paid media, growth systems, profitability, and team building at scale. In this trailer, you’ll hear what the show is about, who it’s for, and what to expect from upcoming episodes—no theory, no beginner advice, just real ins...