Masters in Travel

We asked listeners on our Instagram what topics you want to hear on the podcast, and the topic of "incentive travel" was one. So today, Brittney Tromanhauser of Avery Travel Group shares about her journey as a corporate incentive travel specialist. She discusses the transition from leisure travel to focusing on corporate group travel and the ins and outs of that sector.

Looking to build or shift a travel business into the luxury travel market? Join Brianna and guest Becky Lukovic for a conversation about the intricacies of providing luxury travel services, from catering to discerning clients, ensuring superior service, and doing the research to take you to this level.

Do you ever find finance-related conversations to be dry and not very inspiring? Join us for a behind-the-scenes look at an Advisor Accelerator Master hour call – we welcome Travis Shelton, an executive financial coach and host of the Meaning Over Money podcast, to help us find the meaning behind the work we do and the $ we bring in. We talk abut the challenges faced by small business owners in th...

In this exciting roundtable episode, we welcome three incredible travel advisors: Haleigh, Lina, and Ashley, all members of the Advisor Accelerator. Our onversation delves into the unique value of being part of a supportive, peer-to-peer community designed for travel advisors. And each guest shares how they have grown their businesses while being part of a collaborative, diverse learning space lik...

You asked, we're answering! We put out a question: "What do you want to know about client experience?" and listeners really challenged us with some great questions. How to level up the pre-travel experience, how to request feedback from clients effectively, and tips for surprising and delighting clients that have worked for us...this are just some of the topics we cover today.

In our third Client Experience series episode, we delve into the intricacies of communication and systems in the four phases of the trip design process. Learn what those four phases of trip design are and how client communication will change in each phase, Plus, get our tips for tools and systems to streamline and support each phase of trip design so that you can truly master the most important pa...

In this second episode of our 4-part client experience series, we explore five top areas of business that impact any client's experience working with you: service offering, aesthetics, communication, systems, and attracting new clients. Do a self-audit on your travel business with this episode, and hear our experiences and advice as you consider these vital parts of your business and how to im...

Today premiers the first episode of our 4-part Client Experience Series! Join us as we explore all the ins and outs of creating a memorable, signature client experience. This week, we are talking about how your brand experience impacts the client experience more than you may realize. Learn to define your business purpose, gauge a client's expectations, and create memorable memories from the fi...

Will artificial intelligence replace travel advisors? David Shull of Tern Travel shares insights on how AI can aid, not hurt, the travel industry. Gain insights about the challenges travel advisors face and how AI can optimize workflows, personalize services, and transform the way travel advisors manage data and engage with their clientele. Learn more about the opportunities that AI brings to the...

How do you know when to hire? In this episode, Whitney is joined by Madeline and Kristen from Steuber Travel Group to explore the intricacies of team expansion. They chat about setting financial goals, the benefits and challenges of having a hybrid team structure, the importance of job role clarity, and the impact of strategic hiring on operational efficiency and sales growth.

Welcome back to Shop Talk, where Brianna and Whitney share about what is going on in their businesses right now. This week they delve into the dynamics of team workflow efficiency and delegation, particularly the transition from task delegation to autonomy in decision-making. Brianna shares about how she handled unforeseen travel incidents, and Whitney is systematizing responses to enhance client...

Is there a difference between treating your work as a travel advisor like a hobby and a business? In this episode, Brianna and guest Sandy Saburn dive into what it means to be a successful professional in the travel industry. Hear their seasoned insights on how to have an entrepreneurial mindset, effective marketing strategies, and the importance of understanding the numbers that drive a profitabl...

Join Brianna as she chats with Megan Vatnsdal, the passionate entrepreneur behind Onyx and Evergreen Travel, to discuss the ins and outs of attracting new clients and crafting value in our sometimes competitive industry. They explore marketing, but with a twist – how to use events as a way to showcase your value and serve as a catalyst for travel business growth. Plus, they also chat about mentors...

It's time for Shop Talk, where Brianna and Whitney talk about what is going on in their businesses right now . Whitney is preparing for maternity leave, and both she and Brianna are thinking about how to work with their teams to achieve proactive client management and nurturing client relationships. Plus, they chat about their individual strides toward aligning marketing efforts with business...

Pull back the curtain on a Master Hour inside the Advisor Accelerator, where Sarah Williams of Rebel Office Inc and the host of IT'S A VIBE Podcast joins us to talk about client experience! We dive into topics like client retention, the art of client onboarding/offboarding, and the power of nurturing long-term relationships with clients. Plus, we cover nuanced topics like how to create persona...

Ever come home from a trip with hundreds of photos and videos, only to struggle with actually using them to create marketing content for your travel business? On this week's episode, Brianna (Masters in Travel's queen of social media!) is joined by two other travel advisors – Julie Patterson and Kate Sullivan – to talk about the nuances of crafting content for your business even while trav...

Every business owner will inevitably need to take time off. In this episode, we're talking about an extended leave that Whitney is about to embark on – maternity leave! To prepare, she chats with guests Madeline and Kristen of Steuber Travel Group, as the mother-daughter duo (and business partners) have recently navigated Madeline's own maternity leave. They share their experiences and per...

In this Shop Talk episode, Master in Travel leaders Whitney and Brianna have their monthly conversation where they compare notes about running their travel businesses. Buckle up, because this week the convo covers several topics, including finance coaching, marketing strategies, client segmentation, and the mental shift required as an entrepreneur shifts into a CEO role. Plus, both are currently t...

Join Brianna and guest Erica Carr for a conversation on their innovative approaches to scaling a travel business with an employee model, from implementing unique incentive programs to understanding the evolving roles within a travel agency. They delve into the significance of hiring ahead of growth, the shift in industry norms post-Covid, and the vital role of technology in adapting to change. Plu...

Love travel and planning it, but hate the sales part? In this episode, Brianna and guest Glenda from The Art of Selling Travel delve into the art of sales and client relations. Glenda shares her seasoned approach to pricing negotiations and reframing rejection, all while maintaining an authentic human connection. She provides invaluable insights on asking the right questions and building rapport t...

Host agencies...how do you find the right fit for you? Whitney delves into this world with special guest Steph Lee, the founder of Host Agency Reviews. They discuss the importance of transparency in the travel industry, the challenges and opportunities that come with reviewing host agencies, and tips for travel advisors on switching host entities. Steph shares her personal journey from managing a...

In the ever-candid Shop Talk episode, Whitney and Brianna take a behind-the-scenes dive into the inner workings of their travel businesses, sharing industry insights, frustrations, and successes. In today's episode, they grapple with the intricate dynamics of trip planning and client expectations to the broader questions of workload management and goal-setting. Get tried-and-true experiences a...

Is there a certain part of the world that tugs at your heart strings? If you want to learn more about developing a travel planning niche, this is the episode for you! Brianna chats with Lori Gold, the travel savant behind Mexperts, who has built an impressive career curating personalized trips in the Mexican Caribbean AND as an expert advisor with resources to share. Lori shares her evolution from...

In this episode of Masters in Travel, Whitney dives into the art of marketing with the experienced Kaytee Fisher, founder of Moxie & Fourth, and guru about all things email marketing for travel advisors. They dissect the strategic layers of marketing: the importance of understanding your target audience, the value of consistency, and tools and tricks for upping engagement. Plus, Kaytee shares...

In this insightful episode, Brianna and special guest Kate Sullivan peel back the curtain on the concept of self-fam trips in the travel advisory world. From their personal experiences to the nuances of independent hotel site inspections and strategic relationship building, they offer a deep dive into the professional benefits and challenges of self-organizing familiarization trips. Plus, they dis...