Masters in Marketing Agency

This episode, the Founder and Creative Director of Asenka Creative Services’, Brian Hasenkamp, talks about how to know when an agency is ready to scale, the challenges of letting go of control as a business owner, and why networking is so important in business. Brian Hasenkamp, the Founder and Creative Director of Asenka Creative Service, a marketing agency that focuses on strategic branding and m...

This episode, the CEO of Leadbird Carl Rohling talks about what makes a LinkedIn campaign effective, the best ways to make new connections on LinkedIn, and how to build trust with someone before doing business with them. Carl Rohling is the CEO of Leadbird, a B2B lead generation platform focused on connecting business service providers with brand-new businesses in real-time. Carl is a former M &am...

This episode, the CEO and Founder of KJ Media Jacquelyn McManus talks about the best way to find the right niche for your agency, the different ways to get new customers, and why companies shouldn’t provide sign on bonuses. Jacquelyn McManus is the CEO and Founder of KJ Media, a full-service agency that helps trucking businesses streamline and optimize their driver recruitment process through digi...

This episode, Leadly Media’s Vice President, Greg Kaye, talks about using multichannel marketing and ally management to increase clients' pipelines in B2B sales, the different CRMs that can be used for effective lead management, and the different ways to reduce your acquisition costs. Greg Kaye is the Vice President of Leadly Media, a dedicated customer acquisition agency that uses multichannel ma...

This episode, the CEO of The Ad Girls Jennifer Spivak talks about how she got a Forbes article written about her, the way to use media placements in conversion campaigns, and how getting new customers changes as your agency grows. Jennifer Spivak is the CEO and Founder of The Ad Girls, an all-female Facebook & Instagram advertising agency dedicated to putting more money into the hands of more...

This episode, PCG Digital’s CEO Glenn Pasch talks about how podcasting can be used for marketing, the qualities that make a good public speaker, and how to interview people to get the best responses. Glenn Pasch is CEO of PCG Digital a full-service digital marketing agency that specializes in helping dealerships and businesses generate more qualified shoppers. As a leader in digital marketing and...

This episode, the Founder of On Air Brands Erik Cabral talks about the marketing opportunity in podcasting, how podcasting can get you clients, and how he built a podcast production agency. Erik is the founder of the fast-growing multi-media agency On Air Brands, which launches, produces, and promotes weekly podcasts. Erik is also the host of the Entrepreneurs Circle podcast, a partner in the Rena...

This episode, 9Sail’s Founder and CEO Joe Giovannoli talks about how he started a business when he was still in college, the benefits of specializing in a certain niche, and how to create and implement the core values of a business. Joe Giovannoli is the Founder and CEO of 9Sail a digital marketing firm that specializes in working with law firms to aid them in achieving their growth goals by lever...

This episode, AddMediaNYC’s CEO Shanta Adhikari talks about why he choose to focus his marketing agency on one niche, the unique difficulties of marketing for dentists, and how he got new marketing clients through cold emailing.  Shanta Adhikari is the CEO of AddMedia NYC, a marketing firm that helps local dental practices develop profitable customer acquisition channels using direct response adve...

This episode, StoryAZ’s CEO Ren Agarwal talks about the different psychological burdens startup founders face, how startup founders can avoid burnout, and the danger of chasing vanity metrics. Ren Agarwal is an executive, entrepreneur, and strategic advisor who helps companies and clients refine their business value proposition and accelerate growth. Ren has created and executed incisive go-to-mar...

This episode, Growth Skill’s Founder and CEO Lavall Chichester talks about the similarities between fighting and business, how to get CEOs to align with a marketing vision, and what the online sales process looks like. Lavall Chichester is the Founder and CEO of Growth Skills a marketing agency that helps brands increase revenue and brand awareness. Lavall is a growth marketing expert with a speci...

This episode, 39 Celsius’s CEO Toby Danylchuk talks about the different challenges in the hiring process, the downsides to working with franchises, and the problems with hiring new college graduates. Toby Danylchuk is the Co-Founder of 39 Celsius, an online marketing consulting company that focuses on growing company's profits through digital marketing. Toby’s an experienced internet marketer with...

This episode, Right Left Agency’s President Courtney Wasserburger talks about how she’s crafted a risk free approach to hiring new team members, the techniques to see if someone’s a good fit for your company, and what it’s like being an introvert in a leadership position. Courtney Wasserburger has worked in marketing for over a decade and joined Right Left Agency in 2017 as an Account Manager. Cou...

In this episode, the CEO of Webterior Designs Salim Faour talks about the differences between being a business owner and an employee, the power of influencer marketing, and the importance of SOPs in business operations.  Salim Faour is a marketing professional who is passionate about developing ideas that drive businesses to achieve their goals. Salim runs his own marketing agency Webterior Design...

In this episode, Founder & Lead Creative of FPW Media Owen Garitty talks about the old-fashioned but still effective ways of building relationships with clients, the benefits of hiring in-house as opposed to using contractors, and how to avoid bad hires. Owen Garitty founded FPW Media over a decade ago with an aim of dismantling the archaic nature of a traditional marketing agency and forging...

In this episode, Founder & CEO of Ethic Advertising Agency Jeff Swartz talks about the best education marketers can get, the benefits of working for someone else before you work for yourself, and how to stand out in a marketing or advertising interview. Jeff Swartz always knew he was fascinated by solving problems, and after an internship at a marketing agency found his love for advertising. N...

This episode, Founder and Creative Director of Digital Magician Studios Denver McQuaid talks about how to use social media to get marketing clients, different marketing strategies marketing agencies use, and how to avoid high churn rates. Denver McQuaid is the Founder and Creative Director of Digital Magician Studios where he helps brands build loyal Gen Z communities on TikTok and Instagram throu...

In this episode, CEO of S&G Content Marketing Lauren Fairbanks talks about the difference between a lifestyle business and a growth business, how to know when to expand your business, and the common mistakes marketing agencies make. Lauren Fairbanks is a former journalist and the co-founder and CEO of S&G Content Marketing, an award-winning agency that creates branded content experiences f...

In this episode, CEO and Founder of HV Media Group Ed Weeks talks about how to prep your company for an acquisition, the multiples startups that need to get bought, and what he looks for when making an acquisition. Ed Weeks is the CEO and Founder of HV Media Group an independent strategic marketing agency focused on delivering ROI for clients based on their commercial objectives.  Ed is a seasoned...

In this episode, the Founder of Sponsor Cart Stephen Caffrey talks about the ways retail advertising is changing, the effect data is having on marketing budgets, and how startups can increase their credibility and awareness. Stephen Caffrey is the Founder and CEO of Display.io and Sponsor Cart, an on-site shoppable video advertising platform for retailers. Stephen is on a mission to build better a...

This episode, Co-Founder and CEO of Capsule Aaron Keller talks about how to get big clients for your marketing agency, how to know when it’s the right time to scale your marketing agency and the positive effects of having a remote team. Aaron Keller is a former Adjunct Professor of Marketing at the University of St. Thomas and the Minneapolis College of Art and Design (MCAD). Aaron is now the CEO...

Mario Mirabella is the CEO of MSM Digital, an award-winning, full-service Digital Marketing Agency with over two decades of industry experience. Mario has been successfully building brands and launching revenue-generating marketing campaigns for over twenty years. Mario helps businesses review and evaluate their online presence and market position and implement proven solutions to uncover their "I...

Evan Gove is a seasoned entrepreneur and business growth consultant specializing in operational and performance consulting. Evan has significant experience in starting and managing businesses. Here are a few topics we’ll discuss in this episode of Masters in Marketing Agency: Why entrepreneurial education is so important.  What’s missing from most entrepreneurship classes.  The way an entrepreneur...

Tammy Coleman has been in the marketing world for over 2 decades and has run her marketing firm Element212 for almost 15 years. As a Chief Marketing Officer, breakthrough strategist, and disruptor, Tammy focuses on aligning her clients' brands, messages, strategies, and teams for sustainable growth. Tammy focuses on creating brands that build interactions, expectations, and emotional connections....

Eric Elkins is a strategist, author, professional speaker, and CEO and Chief Strategist of WideFoc.us a real-time social media agency that manages B2B and B2C social media outreach, paid ad campaigns, and monitoring and engagement for global brands to drive business goals like revenue, thought leadership, and lead generation. Here are a few of the topics we’ll discuss on this episode of Masters in...