DevNoodle

Masters in Marketing Agency

Business EN ↓ 112 episodes

Are you running a digital marketing agency but feel like you need some advice? The Masters of Marketing Agency Podcast features veteran marketing agency owners who share their experiences, mistakes, and successes along their journey. Join host Josh Hoffman and make sure you have a notebook as he digs deep so you can learn more about what veteran agency owners know. The Masters of Marketing Agency Podcast is brought to you by DevNoodle.https://devnoodle.com/

Author

DevNoodle

Category

Business

Latest episode

Jun 23, 2026

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Episodes

From Pony Grooming to Agency Building - The Grit and Drive of Amy Winner 22.11.2023

Amy Winner, Co-Founder & Head of Strategy and Development of Wheels Up Collective shares her inspiring journey from starting a pony grooming business at a young age to building a thriving boutique marketing agency. She discusses the importance of perseverance and hiring former athletes, while also sharing the story behind the formation of Wheels Up Collective. Amy highlights the significance o...

Beyond Influencer: Exploring the Role of Brand Ambassadors 16.11.2023

In this episode, Jack Monson, CEO at Brand J and host of Social Geek Podcast, shares the importance of diversity in personal relationships and agency teams. Diversity leads to creativity, growth, and better client solutions. It also digs into the role of brand ambassador and highlights the need for healthy and vigorous brand discussions including pitching, debating, and resolving issues for the be...

Embracing Mistakes and Collaboration in Marketing 08.11.2023

In this episode,  Lindsay Miller, CEO of Content Journey, emphasizes the importance of mental health and addresses the growing openness towards it. She also talks about her agency's unique approach and managing client expectations. This episode delves into building a successful marketing agency, including strategies for gaining clients, scaling at their own pace, and creating a healthy team cultur...

Balancing Big Ideas, Execution, and Scaling 01.11.2023

In this podcast episode, we chat with Andy Halko, CEO of Insivia. He discusses the value of coding in his career and his vision of democratizing strategic planning through AI integration. Andy also emphasizes the role of AI in removing bias and extracting valuable insights for marketing strategies. We discuss the challenges of "shiny key syndrome" in building a successful business and finding the...

Alex Oesterle’s Journey from Finance to Social Media Agency Founder 24.10.2023

In this engaging episode, discover the journey of Alex Oesterle, CEO of Blue Bear Creative, and a content creation expert. From transitioning from finance to launching a thriving social media agency to uncovering the significance of community engagement and generosity for success, this episode delves into the evolving landscape of social media marketing. Gain insights into the fascinating transfor...

Unconventional Advertising and Branding Strategies for Consumer Loyalty 18.10.2023

Join Sara Helmy, the Founder and CEO of Tribu, as she discusses unconventional advertising and branding strategies. Tribu focuses on human connection and uses innovative, progressive advertising media to develop consumer loyalty. They emphasize the importance of embracing change in the digital world and highlight the role of artificial intelligence in shaping the industry. The episode also explore...

The Influence of ADHD on Entrepreneurial Tendencies 13.10.2023

In this episode, Andrew Aebersold discusses his journey from college to running a record label, the influence of ADHD on entrepreneurial tendencies, the challenges of defending a patent, and the importance of specialization for agencies. The episode also explores the experiences of acquiring an agency, giving back to the community, and incorporating growth habits into business ownership. Additiona...

Data Analytics in Marketing: Evolving Role and Aspiring Marketers' Advice 06.10.2023

In this episode, Michael Doyle, Owner, CEO, and Brand Champion of Brand Iron, discusses his journey from being an entrepreneur to the corporate world and back again. He highlights the challenges faced during the dot-com bust and emphasizes the importance of technology in marketing. The interview also explores the evolution of the industry, including the rise of new positions like analytics. Michae...

The 10-Star Experience: Understanding Client Needs and Collaborating with Marketing Agencies 26.09.2023

Rami Jahedi, CEO of Black Ops Agency, shares his journey from being a dishwasher to becoming a successful restaurateur and eventually running a marketing agency. He emphasizes the importance of patience, consistency, and having a clear plan to achieve success. Rami also discusses the CEO model, digital foundations and marketing transformation. He highlights the significance of providing a 10-star...

Building Successful App-Based Businesses: Insights from Logic Inbound CEO 22.09.2023

Join us for an insightful conversation with Vlad Mkrtumyan, CEO of Logic Inbound. He shares his journey in building successful app-based businesses like Shop Lets and Drake Quotes. Vlad discusses customer acquisition strategies and the importance of journaling for personal and professional growth. He also highlights the role of referrals and connections in their growth, and how embracing hardship...

Embracing Blockchain and the Future of Marketing 14.09.2023

In this episode, Zeev Wexler, CEO of Wexler Marketing, discusses the potential of blockchain, web3, and AI in shaping the future of marketing agencies. He emphasizes the benefits of blockchain technology in eliminating the need for third parties and enhancing security in various industries. The transition from web2 to web3 is explored, highlighting the empowerment of individuals as part owners of...

Lessons from Door-to-Door Sales: Insights for Sales and Marketing Strategies 06.09.2023

In this episode, Shaheem Alam, the CEO of Five Rings Marketing, shares valuable lessons learned from his experience in door-to-door sales. From grit and resilience to adaptability and playing the player, Shaheem explains how these lessons continue to impact his sales and marketing strategies. The episode also touches on the highs and lows of starting a sales office and transitioning into a full-se...

From Magazine Subscriptions to Digital Marketing Success: The Journey of Jason Ciment 29.08.2023

In this episode, Jason Ciment, CEO of Get Visible Digital Marketing Agency, shares his entrepreneurial journey from starting a magazine subscription service to building a successful digital marketing agency. The future of marketing is also explored, focusing on the use of artificial intelligence (AI) and potential acquisitions. The importance of building intimate client relationships, creating uni...

Meeting the Needs of Healthcare Providers: How Circle Social is Connecting Patients to Care 24.08.2023

In this episode, Nick Jaworski, CEO of Circle Social Inc, shares how his marketing firm is meeting the needs of healthcare providers and connecting patients to care. He discusses his contrarian approach to mental health advocacy and the unique strategies used by his agency. The importance of his podcast, Recovery Executive, in bridging the gap between business and behavioral health is also highlig...

Embracing Authenticity and Building Successful Companies on Amazon: Tyler Weese's Key Insights 17.08.2023

In this episode, Tyler Weese shares his inspiring journey from being a D1 football player to becoming the CEO of Skale Strategy, an e-commerce agency focused on scaling brands on Amazon. He discusses the challenges and importance of embracing imperfections while sharing strategies to help clients succeed on the platform. Tyler also highlights the evolving landscape of Amazon, the significance of a...

Staying Ahead in the Digital Landscape: Leveraging Technology and Working with Family in Business 10.08.2023

In this episode, Jonah and Jeremiah Wilson join Joshua Hoffman to discuss the future of marketing and the impact of AI and automation. They share insights from their experience in sales, emphasizing the importance of leveraging technology and staying competitive. They delve into the significance of leveraging technology, studying the market, and utilizing the best tools available. Furthermore, the...

Stryde's CEO Shares Shift Towards E-commerce and Women-Powered Team 01.08.2023

Greg Shuey, CEO of Stryde, discussed the company's focus on e-commerce businesses and the benefits of having a women-powered team. He also touched on strategic decisions, the impact of Covid-19 on the e-commerce marketing agency space, AI adoption in marketing agencies, and the importance of understanding the customer journey. Additionally, he highlighted how Stride drives leads through SEO, paid...

Ethical Client Relationships and Effective Goal Setting in Marketing 27.07.2023

In this episode, Brook Shepard, CEO of Mason Interactive, delves into the role of AI in marketing, emphasizing the need for human oversight. She also discusses the importance of creativity, campaign ideas, diversification of advertising spend, and growth metrics. The episode also highlights the significance of ethical client relationships, goal setting, and key event planning. Additionally, Shepar...

Harnessing AI for Marketing: Insights from Netta Kivilis 18.07.2023

 In this episode, host Josh Hoffman and guest Netta Kivilis, founder and CEO of Blue Seedling, discuss various aspects of marketing in the B2B space. Netta shares her insights on the impact of AI on marketing, and talks about contrarian B2B marketing myths and the utility of AI as a thought partner. She stresses the importance of developing people skills in marketing and provides valuable perspect...

Challenges and Solutions in Marketing Agencies: Developers' “Bench Time” and Platform Issues 12.07.2023

In this episode, Alex Fanshel, the CEO of New Standard Digital, discusses his unexpected career shift from finance to starting a marketing agency. They explore topics such as the future of marketing, the impact of AI, and the services offered by New Standard Digital. The episode also delves into the story behind the agency's growth, the challenges and advantages of digital marketing for big brands...

Tommaso Vaccarella on Starting a Tech Platform and Scaling a Business 04.07.2023

In this episode, Tommaso Vaccarella, the co-founder and general manager of Connected-Stories, talks about his experience in the production company and the challenges of scaling a tech platform. He discusses the innovative product that helps personalize and automate video ads, while also highlighting customer success as key to growth. Additionally, Vacarella provides insights into finding a platfor...

Growing a Digital-First Marketing Operations Agency and Building the Right Team 27.06.2023

In this episode, Stacy Cretu, founder and CEO of Uncommon Marketing Works discusses the challenges of marketing in a constantly changing industry, the importance of client relations, hiring the right team, and the impact of failures in the entrepreneurial world. Stacy also shares her insights on the growth of her digital-first marketing operations agency, building a team of women, and the benefits...

Connecting Female Influencers with Brands with SheSpeaks’ Aliza Freud 20.06.2023

This episode, SheSpeaks’ Founder and CEO, Aliza Freud, talks about the opportunities for women in marketing, the benefits of being an entrepreneur, and how she’s connecting influencers with brands. Aliza Freud is the Founder and CEO of SheSpeaks, an award-winning influencer marketing platform, where she connects female influencers & creators with brands and media. The SheSpeaks platform reache...

Social Media Advertising and Nonprofit Work with B Squared Media’s Brooke Sellas 13.06.2023

This episode, B Squared Media’s Founder and CEO, Brooke Sellas, talks about different scheduling and automation tools, how these can be used to improve productivity, and the different ways you can streamline the hiring and onboarding process. Brooke Sellas is an entrepreneur, digital customer experience consultant, and CEO and Founder of B Squared Media, where she spends most of her time working o...

Secrets of a Successful CEO with One18Media’s AJ Sonnick 06.06.2023

This episode, One18Mediaa’s CEO AJ Sonnick talks about the characteristics of a good leader, how the role of a CEO changes as a company grows, and the different ways having a virtual assistant has helped him. AJ Sonnick is the CEO and Founder of One18Media, a digital marketing agency startup that’s worked with Website Design, IT Services, and Media Consulting firms.  AJ drives every aspect of proj...

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