MasterMined: A Behavioral & Mental Health Podcast

Your alumni program isn't just a feel-good initiative — it's one of the most underutilized engines for growth in behavioral health. In this episode, Mark, Jeff, and Lee unpack the real business value of alumni engagement. From patient outcomes to long-term brand impact, a strong alumni program creates a ripple effect that touches marketing, admissions, research, and referrals. But building one tak...

In this episode of the MasterMined Podcast , the team tackles the realities of performance marketing in behavioral health—and why many treatment centers still waste money chasing the wrong metrics. From misaligned digital spend to poor reporting and missed conversion opportunities, Jeff Skillen and Lee Pepper break down what performance marketing really looks like in 2025. If you're running a trea...

In this episode of the MasterMined Podcast, the team dives into one of the most overlooked issues in behavioral health growth: the disconnect between marketing and admissions—and how it's quietly draining your census. From missed calls and untrained reps to siloed teams and reactive leadership, we explore how seemingly small breakdowns in the admissions process can have massive impact on conversio...

In this game-changing episode of the   Mastermind Podcast , the team dives into one of the biggest shifts in digital marketing: the impact of   AI  on   SEO  — and what it means for behavioral health organizations. From the rise of   Generative Engine Optimization (GEO)  to the decline of traditional keyword strategies, we explore how   search engines, chatbots, and AI overviews  are transforming...

Welcome to Episode 6 of the MasterMined Podcast , your behavioral health business playbook! In this episode, Lee Pepper sits down with John Maher from FocusCFO to discuss the powerful role of fractional CFOs in driving financial clarity, stability, and growth for behavioral health centers. Whether you're running a treatment center, outpatient program, or mental health startup, this conversation di...

Welcome to the Mastermined Podcast — your inside track to behavioral health strategy, ethical digital marketing, and sustainable growth in the treatment space. Hosted by Mark Scrivner, founder of Snapshot Interactive, alongside industry veterans Lee Pepper and Jeff Skillen, this episode tackles one of the most overlooked problems in behavioral health: misaligned marketing and missing strategy. If...

Are your behavioral health marketing efforts driving real results, or are you just collecting vanity metrics? In this episode of the  MasterMind Podcast , hosts Mark Scrivener, Lee Pepper, and Jeff Skillen dive deep into why  KPIs (Key Performance Indicators)  matter more than ever in the  behavioral healthcare industry . Learn how to: ✅ Define KPIs that actually move the needle on census and adm...

Welcome to MasterMined, where we dig deep into what's working in behavioral health. In this episode, your hosts explore the critical distinction between being built to last and built to sell — and how that choice influences your branding, marketing, clinical alignment, and even how your front desk answers the phone. Whether you're scaling a behavioral health brand, preparing for a future sale, or...

Welcome to MasterMined, where we dig deep into what's working in behavioral health. In this episode, Mark Scrivner, Lee Pepper, and Jeff Skillen unpack one of the most misunderstood challenges in the industry: choosing the right marketing tech stack. We cover everything from why strategy must come before software to avoiding costly tech overload—real talk, no fluff. Whether you're a behavioral hea...

Welcome to MasterMined, where we dig deep into what's working in behavioral health. In this episode, Nick Hayes, Chief Science Officer at Cumberland Heights, joins us to discuss how a data-driven approach can transform behavioral health marketing, clinical outcomes, and operational strategy. We cover everything from integrating CRM and EMR systems to building a behavioral health research institute...

Welcome to the Mastermind Podcast — your go-to source for behavioral health business strategy, digital marketing, and healthcare leadership. Hosted by Mark Scrivener, founder of Snapshot digital agency, alongside industry experts Lee Pepper and Jeff Skillen, this kickoff episode dives into the inspiration behind the show and how it aims to transform the behavioral health space.   In this episode,...