Jean‑Pierre Lacroix

Mastering the Big Shift: Brand & Growth Transformation

Business EN ↓ 6 episodes

Ready to pivot your brand, scale fast, and stay ahead in today’s evolving market? Mastering the Big Shift gives you expert tools, insightful strategies, and inspiring transformation stories to elevate your brand and business into the future. Produced by Stacey Chillemi , join Jean-Pierre Lacroix , a seasoned growth strategist, as they dive deep into: 🔧 Actionable brand strategy frameworks to refine your positioning and maximize impact 📈 Growth hacks and marketing channels (digital ads, SEO, content, community) to accelerate reach and revenue 🌐 Transformation leadership insights for navigati...

Author

Jean‑Pierre Lacroix

Episodes

Win on Emotion: The ThinkBlink Brand Playbook 01.10.2025 23:24

Stop competing on price— win on emotion. Host Lisa Urbanski sits down with Jean-Pierre Lacroix, President & Chief Strategy Officer at SLD, to unpack how brands build durable advantage by targeting one dominant emotional need, removing friction across the journey, and telling simple, memorable stories that create community and loyalty. You’ll learn: The 7 core tenets of emotional brand building...

Stories, Senses, Sales: Think Blink in Action 22.09.2025 23:41

Build brand love that survives disruption and blend emotional connection with strategic foresight... so customers choose you in a blink and stay for life. Award-winning brand strategist Jean-Pierre Lacroix joins host Lisa Urbanski to unpack the Think Blink manifesto—how to create deep, lasting emotional brand connections—then layer in scenario planning, AI, and behavioral science to future-proof C...

Think Blink: Measure Emotion, Build Belonging 16.09.2025 20:25

If 80% of buying is emotional, how are you measuring it—and turning customers into a community that stays? In this episode, host Lisa Urbanski sits down with Jean-Pierre Lacroix (author of ThinkBlink) to unpack Tenet 5 (Measure Emotional Connection) and Tenet 6 (Design for Belonging). We dig into practical ways brands can quantify feelings, repair trust fast, and craft community experiences that...

Emotional Marketing: Convert Customers Fast 08.09.2025 24:51

If 80% of buying decisions are emotional, why are you still leading with features? On this episode of The Advisor, host Lisa Urbanski sits down with Jean Pierre Lacroix (author of Think Blink ) to unpack Tenet 3 & Tenet 4 of his book Think Blink—how emotion-first storytelling and precision personas create instant resonance and repeat revenue. We dive into the neuroscience of attention, AI-driv...

Think Blink: Make Customers Love Your Brand 30.07.2025 24:33

90% of buying decisions are emotional; Are you speaking to the heart or just listing features? Host Lisa Urbanski sits down with design legend and SLD president Jean-Pierre Lacroix to unpack his new book Think Blink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye. In this fast, insight-packed episode, Jean-Pierre reveals the seven tenets behind emotional brandi...

Want a Life of Freedom? Here's the Big Shift You Need! 27.01.2025 36:02

Are you feeling stuck and unsure of how to make the big shift in your life? Do you have a deep desire to break free from the status quo and pursue your passions, but something is holding you back? In this captivating episode, venture into the realm of personal growth and professional development with host Stacey Chillemi and guest Jean-Pierre Lacroix from SLD Inc. Explore the art of making profo...