Mastering Modern Selling

Leave your comment In this episode of Mastering Modern Selling, hosts Brandon Lee, Carson Heady, and Tom Burton dive into the importance of personal branding, reflecting on the lessons learned from the first half of 2024.  They explore the strategies and benefits of building a strong personal brand in today's competitive market. Key Points: Consistency Compounds: Carson emphasizes the power o...

Leave your comment In the latest episode of Mastering Modern Selling , our hosts had an engaging discussion with Jon Selig , a seasoned sales professional and stand-up comedian, about the transformative power of humor in sales.  This episode dives deep into how salespeople can break through the noise with memorable and impactful messaging using humor.  Here are five key takeaways from this enlight...

Leave your comment Welcome to Episode 91 of Mastering Modern Selling ! We had the pleasure of hosting Carl Lubbe , a renowned curiosity coach.  Carl brings a wealth of experience and unique perspectives on sales leadership and the power of curiosity in driving sales success.  This episode is packed with insightful and transformative advice for sales professionals aiming to elevate their game. Key...

Leave your comment In this episode of Mastering Modern Selling , special guest Bernadette McClellan shares her wisdom on transforming sales strategies to better align with today's buyer expectations.  Drawing from her extensive experience and her latest book, "The Shift and Disrupt: Stop Selling Widgets, Start Selling Wisdom," Bernadette provides a roadmap for sales professionals to...

Leave your comment In episode 89 of Mastering Modern Selling , hosts Tom , Brandon , and guest host Kristie Jones , engage in a riveting conversation with Bill Kirst , a renowned change management expert.  The discussion dives deep into the transformative potential of AI in sales and the critical role of empathy and effective change management in leveraging this technology. Key Takeaways: The Impo...

Leave your comment In the latest episode of Mastering Modern Selling , Brandon Lee and Tom Burton welcome back Kristie Jones , a seasoned consultant specializing in helping early-stage startups and privately-owned companies. Kristie's expertise in sales processes, hiring, and career strategy shines through as she shares invaluable insights on making intentional career moves. Here’s a quick re...

Leave your comment In this episode of Mastering Modern Selling , Tom Burton and Brandon Lee are joined by Vince Menzione , founder of Ultimate Partner and former General Manager of Partner Sales and Strategy at Microsoft. Vince brings a wealth of experience in transforming businesses through strategic partnerships. Get ready to dive into the world of partnerships and learn how they can revolutioni...

Leave your comment In an era where buyers meticulously avoid sales conversations, understanding the 'Anonymous Zone' becomes pivotal for sales teams. In this episode, Tom Burton and Brandon Lee dive into this challenging landscape, offering actionable insights on how to engage buyers who prefer to remain invisible until the last possible moment.  Here are five key takeaways to transform...

Leave your comment In this week's episode of " Mastering Modern Selling ," Victoria Jiménez , an esteemed practitioner from the University of Texas at Dallas, shares her wealth of experience and insights from the sales program with Hosts Tom Burton and Carson V. Heady . Here are five pivotal points from the discussion: Integrative Sales Education : Victoria details her academic jour...

Leave your comment In the latest episode of 'Mastering Modern Selling,' we had the pleasure of hosting Matt Watson, the dynamic founder and CEO of Full Scale.  This discussion is a treasure trove of practical insights on leveraging personal branding and modern selling strategies effectively. Key Insights from the Episode: Personal Branding on LinkedIn: Matt emphasized the power of Linked...

Leave your comment In this engaging episode of Mastering Modern Selling, we had the pleasure of hosting David Priemer, a seasoned sales strategist known for his contrarian approach to modern sales practices. David shared profound insights and strategies to reimagine and revitalize sales processes, emphasizing a journey from conventional sales tactics to innovative and effective methods. Key Takeaw...

Leave your comment In this episode of Mastering Modern Selling, our special guest, MJ Smith, a seasoned B2B marketing leader with extensive experience in the industrial sector, shared invaluable insights that are shaping the future of sales and marketing.  Below are the five key takeaways from our enlightening discussion: Leadership and Content Synergy : MJ underscored the critical role of alignin...

Leave your comment In an enlightening episode of Mastering Modern Selling, Samantha McKenna, CEO of #SamSales Consulting, brings her vibrant energy and unmatched expertise to the table. As a veteran in enterprise sales with a rich background including leading roles at major corporations like LinkedIn, McKenna offers a fresh perspective on sales strategies that break the conventional mold.  Here ar...

Leave your comment In the latest episode of Mastering Modern Selling, our hosts sat down with the renowned sales expert Mark Hunter, offering a deep dive into the world of sales and its evolving dynamics. Here are some key takeaways from this episode: 1. The Power of Association:  Mark emphasized the significance of who you associate with in the sales domain. Your circle greatly influences your pr...

Leave your comment In the latest episode of Mastering Modern Selling, we head into the heart of modern sales techniques with the hosts, Tom Burton and Brandon Lee.  This episode highlights the evolving landscape of sales, offering a fresh perspective on engaging with the modern buyer. Five Essential Insights: Old Sales Methods Are Out: Brandon Lee explains that the old way of selling, where you gu...

Leave your comment In this week's episode of Mastering Modern Selling, we were joined by the remarkable Moeed Amin, a seasoned sales professional and neuroscience expert. As we explored the interplay between neuroscience and effective selling strategies, Moeed shared invaluable insights that are bound to transform the way you approach sales. Key Takeaways: ◾ The Intersection of Neuroscience...

Leave your comment Dive into the world of sales and marketing with Erik Huberman, a maestro in attracting and retaining attention in our bustling digital age. In a world where attention is the new currency, Erik's strategies offer a blueprint for success. This episode offers insights for anyone looking to elevate their sales and marketing game. Key Takeaways: 1️⃣ Event Networking as a Top Fun...

Leave your comment Dive into the journey of sales transformation with Dale Dupree in this episode of Mastering Modern Selling. Discover innovative strategies to elevate your sales approach, foster genuine customer relationships, and stand out in the competitive sales landscape. Key Insights: Reimagining Sales: Explore Dupree's journey from a traditional sales perspective to a groundbreaking a...

Leave your comment In episode 75 of "Mastering Modern Selling," we delve into the evolving world of digital sales with guest David JP Fisher. Unpack the essence of digital-first approaches and human connections in sales with actionable insights from Fisher's extensive experience. Key Points: Digital First, Not Digital Only: Fisher emphasizes the importance of a digital-first approac...

Leave your comment In this week's episode, hosts Brandon Lee and Carson V. Heady explore the transformative journey in sales methodologies with Lee Salz, author of "Sell Different!" and "Sales Differentiation." Delving into the concept of a sales contrarian, the discussion unveils how traditional sales tactics are being reevaluated for modern effectiveness. Key Points Disc...

Leave your comment On this episode of "Mastering Modern Selling", we delve into the integration of traditional and innovative selling strategies in the current sales landscape. 5 Key Points Discussed: Donald's Unique Selling Philosophy: Inspired by his experiences selling mangoes in Jamaica, highlighting the importance of creativity and authenticity in sales. Importance of Creativit...

Leave your comment Join us for this week's episode featuring Drew Ellis, VP of Mid-market Sales at SAP, who brings valuable insights into modernizing B2B sales strategies. Our discussion is aimed at sales professionals eager to excel in the digital era, offering guidance for those engaging with both large enterprises and the dynamic mid-market. We will explore how to leverage LinkedIn not jus...

Leave your comment Join us for an insightful discussion with Julie Hansen, an expert in virtual communication and sales, in this week’s special feature. We delve into the art of mastering digital interactions, exploring how to establish a commanding presence both on camera and in person. Our conversation will focus on practical strategies to enhance the authenticity and impact of your virtual enga...

Leave your comment In this episode, we are joined by Kevin Brown from LeadSmart Technologies. We begin with a reflective journey that takes us from Kevin's early experiences to the modern sales environment influenced by AI, social media, and a customer-focused approach. We discuss LinkedIn's transformation into a vital tool for sales and share interesting anecdotes from his professional...

Leave your comment In this episode, we explore the evolving landscape of B2B social selling, guided by the expertise of co-hosts Tom Burton, Carson Heady and Brandon Lee. We delve into a range of topics, from Microsoft's advanced sales techniques to strategies for thriving in the entrepreneurial arena. Our discussion is aimed at equipping you with contemporary, effective sales tactics and tea...