Mastering Modern Selling

Leave your comment In this episode on Mastering Modern Selling , Brandon Lee and Carson Heady welcome Stephen Oommen , former sales leader at Microsoft and author-in-progress of The Chameleon Effect .  The discussion dives into Stephen’s innovative approach to building authentic connections in sales, the importance of adaptability, and the emotional journey behind his philosophies. The Concept of...

Leave your comment  In this episode, Brandon Lee , and Carson Heady are joined by Andy Paul , a renowned sales strategist and the author of Sell Without Selling Out . With decades of experience across tech and startup sales, Andy shares actionable insights on why the sales industry needs to move away from outdated approaches and focus on buyer-centric practices. The False Promise of Sales Tools: A...

Leave your comment In this episode of Mastering Modern Selling , Don Barden , a seasoned sales expert and academic, delves into the evolving sales landscape.  Barden emphasizes a critical shift from a focus on results to one centered on relevance.  In today’s competitive market, adapting to these changes is key to staying ahead, those who don’t risk becoming obsolete. The Changing Sales Landscape...

Leave your comment In this episode of Mastering Modern Selling , hosts Tom Burton and Carson V. Heady are joined by Denise Natali to explore how modern sales teams can leverage data to drive superior results.  With the abundance of data available today, it's not enough to simply collect it—sales leaders and reps must learn to harness it effectively.  The Power of Data in Sales Denise stresses...

Leave your comment In this episode of Mastering Modern Selling , Nabil Aitoumezian and the hosts dive into the importance of authenticity in the sales process and how live shows can help create impactful, genuine connections with audiences.  Whether you’re trying to scale your outreach or create engaging content, the conversation offers key strategies for success. Leverage Live Shows for Authentic...

Leave your comment In this episode of Mastering Modern Selling , Amy Franko , author of The Modern Seller and a seasoned sales strategist, joins the conversation to discuss how to adapt and excel in the evolving sales landscape.  From strategy creation to the integration of sales and marketing, Amy shares actionable insights for professionals aiming to thrive in today’s buyer-centric world.  Moder...

Leave your comment In our latest episode of Mastering Modern Selling , Brandon , Carson , and Tom welcome the brilliant Liz Heiman . With deep roots in sales, thanks to her father’s seminal book Strategic Selling , Liz brings invaluable insights on how to transform sales operations.  Here’s a breakdown of her expert advice on building robust sales systems that drive sustainable growth. Sales Strat...

Leave your comment In this episode of Mastering Modern Selling , hosts Brandon Lee and Carson V. Heady welcome Allan Langer , founder of the Seven Secret Sales Academy, to dive deep into the world of effective and authentic sales strategies.  With a career spanning over 27 years, Allan shares his transformative journey in sales, highlighting how he went from a top rep at Andersen Windows to a best...

Leave your comment In this compelling episode of Mastering Modern Selling , Dirk Beveridge , founder of Unleashed WB and Executive Producer of We Supply America , shares invaluable insights into purpose-driven leadership, innovation in sales, and the noble calling of the distribution industry.  He discusses how sales have evolved from traditional methods to a more consultative, people-first approa...

Leave your comment In today's episode of Mastering Modern Selling , Tom Burton and Brandon Lee explore a vital topic: how to drive revenue by cultivating a strong professional reputation.  This is more than just being seen—it's about being trusted, instilling confidence, and demonstrating competence in the marketplace.  Whether you're engaging prospects or working to deepen customer...

Leave your comment In this episode of Mastering Modern Selling , the team welcomes sales veteran David Brock , founder of Partners in Excellence, to dive into the evolving landscape of modern sales.  David shares timeless principles while exploring how technology, particularly AI, is transforming the way sales professionals engage with customers.  Timeless Sales Fundamentals :  No matter how much...

Leave your comment This week's episode of Mastering Modern Selling we’re thrilled to have Jeff Kirchick , author of Authentic Selling: How to Use the Principles of Sales in Everyday Life , and an experienced sales leader who has guided teams to success at multiple tech companies.  Jeff shares his journey, insights on authenticity in sales, and how modern sellers can balance traditional techni...

Leave your comment  In this episode of Mastering Modern Selling , we had the pleasure of hosting Mark Hunter for the second time, and he did not disappoint.  Mark, also known as "The Sales Hunter," shared his journey from struggling salesperson to a world-class sales coach, revealing powerful lessons that can redefine how you approach your prospects and close deals.  Sales Mindset is Eve...

Leave your comment In this episode of Mastering Modern Selling , Carson V. Heady and Brandon Lee dive deep into the growing significance of live shows and podcasts for B2B demand generation.  As they reflect on their journey of creating valuable content, the hosts discuss how these mediums can effectively build relationships, create pipeline opportunities, and ultimately drive revenue. 1. Creating...

Leave your comment  Mentorship is an active process you take charge of, with the support of others. In this episode of Mastering Modern Selling , Douglas Stewart shares his empowering approach to mentorship in the digital age, focusing on personal accountability and growth.  Discover how to find the right mentors, accelerate your development, and transform your life.  This inspiring conversation o...

Leave your comment In this engaging episode of Mastering Modern Selling , Richard Vickers joins the hosts to explore the critical aspects of sales leadership, training, and personal growth.  With a background in sales training and development at US Foods, Richard brings over 18 years of experience to the conversation.  He discusses how effective communication, understanding personalities, and appl...

Leave your comment In this energetic episode of Mastering Modern Selling , we dive deep into sales innovation and modern practices with Eric Watkins , a dynamic sales leader who embraces contrarian thinking to redefine success in sales.  Eric shares insights that challenge traditional sales strategies, focusing on the power of process, leadership, and differentiation. Challenge the Status Quo in S...

Leave your comment  In the latest episode of Mastering Modern Selling , we had the pleasure of hosting Rob Fegan , an experienced sales leader with a knack for challenging the status quo.  In this high-energy session, Rob delves into the concept of being a "sales contrarian" and how it can revolutionize your approach to sales.  From redefining what makes a great salesperson to the import...

Leave your comment In this milestone episode of " Mastering Modern Selling ," we celebrate our 100th episode by bringing back Daniel Disney , a leading expert in social selling, and welcoming special guest Kristie Jones , author of Selling Your Way In . Together, they explore the latest trends and insights in leveraging platforms like LinkedIn, while also diving into personal development...

Leave your comment In this episode of Mastering Modern Selling , hosts Brandon Lee , Carson V. Heady , and Tom Burton ignite a challenge for every CEO: step up and own your presence on LinkedIn.  This isn't just another task on your to-do list; it's your stage to lead, inspire, and drive your company forward. LinkedIn: Your Leadership Stage LinkedIn isn’t just for networking—it’s where y...

Leave your comment In the latest episode of Mastering Modern Selling , we had the pleasure of hosting Alice Heiman, a renowned expert in B2B sales strategies. This episode is a must-listen for sales leaders and executives aiming to avoid common pitfalls that can unknowingly prevent sales success. Here’s a sneak peek into the key takeaways: Don’t Be a Sales Preventer : Alice highlights how CEOs and...

Leave your comment Dive into the world of video prospecting with insights from Juan Pablo Garcia in the latest episode of Mastering Modern Selling .  Discover how integrating video into your sales strategy can revolutionize your outreach and engagement efforts. The Role of Authenticity in Video Prospecting:   Juan Pablo emphasizes the importance of authenticity in video communication. By being gen...

Leave your comment In episode 96 of " Mastering Modern Selling ," we had the privilege of hosting Bob Burg and Jeff West , the brilliant minds behind the book "Streetwise to Saleswise." This engaging conversation delved into transforming sales approaches, overcoming objections, and the importance of personal development in achieving sales success. The Importance of Personal Dev...

Leave your comment In Episode #95 of Mastering Modern Selling , Liz Wendling joins us to share her insights on authentic sales strategies.  With a background spanning 30 years in sales, Liz offers a unique perspective on connecting with potential clients by treating them as humans rather than mere sales targets. Key Takeaways: Embrace Authenticity : Liz highlights the importance of being genuine i...

Leave your comment Dive into the latest episode of Mastering Modern Selling , featuring renowned sales leadership expert, Keith Rosen .  This episode unpacks the essentials of effective sales coaching and the transformation of top sales performers into exceptional leaders. The Allure and Reality of Sales Management Keith Rosen sheds light on the common misconceptions about sales management. Many h...