Wilhelm Laubach
Masterful Founders
Peek into the playbooks of SaaS founders who’ve done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.
Author
Wilhelm Laubach
Category
Podcast website
Latest episode
Apr 14, 2026
Where to listen?
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Episodes
How to Choose the Right Business Partner (So You Don’t Regret It) EP42 14.04.2025 54:55
Want to grow fast and avoid startup failure? It starts with the *right people*. In this interview with Pavan Konanur, co-founder of Hoja.ai, we break down exactly how he chose his co-founders, what mistakes to avoid, and how their app reached 60,000 downloads in just three weeks. Learn how to build a team that won’t hold you back — and how to launch faster with less risk.✅ Find the right co-found...
How to Launch Your AI Tool Faster & Smarter - Lessons from Ethan Bloom (EP41) 10.04.2025 53:39
Behind-the-scenes journey of building Acedit.ai, an AI-powered Chrome extension that helps people feel confident and prepared in online interviews. From late-night coding sessions to nailing product-market fit, Ethan opens up about the struggles, lessons, and wins along the way. 🔑 What you’ll learn:✅ Why Ethan built Acedit.ai and how it helps job seekers in real time✅ The importance of shipping...
How the Buyer Persona (Ideal Customer) Can Make or Break Your Startup - Samuel Davis (EP40) 03.04.2025 41:29
What if the real reason your startup isn’t growing… is that you’re targeting the wrong people? In this powerful episode, Sam Davis (co-founder of Blunge.ai) opens up about the underestimated success factor that nearly derailed his AI startup: getting the buyer persona wrong. We unpack the emotional rollercoaster of speaking to “interested” users who never buy, chasing feedback from the wrong crowd...
The Real Story of Our First SaaS Startup: Wins, Failures & Hard Lessons 27.02.2025 34:22
Our first SaaS startup was anything but smooth. We faced feature creep, financial struggles, and tempting opportunities that weren’t what they seemed. In this story, Wilhelm unpacks the mistakes, the wins, and the crucial lessons for every entrepreneur looking to avoid common pitfalls. Connect with Wilhelm: https://www.linkedin.com/in/wilhelmlaubach/ https://www.masterful.info/ #SaaS #StartupJourn...
How to Build an Irresistible Offer (EP39) 30.01.2025 45:11
Want to know why most startups fail and how to avoid their mistakes? In this episode, we dive deep with Arias WebsterBerry, founder of Launch Ignition, who shares his 15 years of entrepreneurial experience and reveals the three critical areas where most startups struggle. Key Topics Covered: 🎯 Creating Your Perfect Avatar: How to identify and understand your ideal customer 💰 The Million Dollar M...
Smart PR Tactics for Cash-Conscious Startups - PR Expert Jonathan Mest (EP37) 16.01.2025 41:29
How can startups harness PR as a powerful marketing tool, even on a shoestring budget? This episode dives into the essentials of public relations for startups. Key Topics Covered: 🤝 Why PR isn't just for big companies 📖 The advantages of authentic storytelling over traditional ads ✍️ How to create compelling narratives to grab media attention 💡 Real-life examples of startups using PR successful...
Avoid These Startup Branding Mistakes & Build a Reputation that Lasts - Bonnie Caver (EP35) 19.12.2024 55:23
Want to know how successful startups build powerful reputations that attract customers, talent, and investors? In this episode, brand strategist Bonnie Caver shares her 20+ years of experience helping companies build and maintain strong reputations. Learn why reputation is more than just managing perceptions - it's about strategically creating what you want to be known for. Key Topics: 🎯 Why repu...
How to Handle Narcissistic People in Business - Kristina Vuteva (EP34) 12.12.2024 51:22
Are you wondering how to spot and handle narcissistic people in your business life? In this episode, psychology expert Kristina Vuteva shares invaluable insights about working with narcissistic personalities in business settings. Key Topics: 🔹 How to recognize narcissistic behavior in business 🔹 The "mirror tactic" - why narcissists connect so quickly 🔹 Why narcissists can be great achievers bu...
From Leads to Deals - Strategies to Scale Your Sales Funnel - Marketing Consultancy 4 04.12.2024 40:36
Want to know how to effectively market your B2B SaaS product? Discover proven strategies from marketing expert Wilhelm Laubach who shares insights on transitioning from personal network sales to scalable marketing approaches. Key Topics Covered: 💼 LinkedIn Marketing Strategy for B2B 📝 Lead Magnet Creation & White Paper Effectiveness 🔄 B2B vs B2C Marketing Approach 📊 Sales Funnel Optimizati...
How AI Maximizes Every Marketing Dollar - Insights from Bryan Trilli (EP33) 29.11.2024 54:41
What if AI could unlock the next big leap in your business? In this episode, we dive deep into: 👉 How startups and established brands can leverage AI tools like GPT. 👉 Budget-specific strategies for $5,000 vs $50,000 marketing plans. 👉 Why psychological triggers like FOMO and social proof are more powerful than ever. 👉 The #1 mistake entrepreneurs make with AI (and how to fix it). 👉 The futur...
Master Content Marketing with AI - Expert Tips from Chuck Aikens (EP32) 21.11.2024 59:04
Can AI really revolutionize your content marketing strategy? Discover how to combine AI tools with human creativity to reach your audience, build authority, and drive results. In this video, Chuck Aikens shares: - Why understanding your target audience is the foundation of content marketing. - The role of AI in creating personalized, impactful content. - How to optimize your approach for social me...
ADHD and Business - How to Thrive with a Neurodiverse Brain - ADHD Coach Laurence Pratt (EP28) 04.11.2024 1:25:36
In this episode, we explore how ADHD can be transformed from a challenge into a superpower for entrepreneurs. Join expert Laurence Pratt as we dive into the common symptoms of ADHD, its impact on executive functioning, and how entrepreneurs can harness their ADHD strengths, like creativity and problem-solving, to achieve business success. Key Topics: ✨ Understanding ADHD in entrepreneurs 🧠 The d...
Building a Coffee Business Empire from Scratch - Lessons from Donny Bradley (EP29) 31.10.2024 43:38
Join us for an inspiring conversation with Donnie Bradley, founder of Lola Beans Coffee, who shares his journey from medical device sales to building a thriving coffee business. Key Topics Covered: 🎯 Making the Career Leap: Moving from medical device sales to the coffee industry 🎯 Building a Customer-Centric Business: How to foster genuine connections with customers beyond transactions 🎯 The Im...
Amazon SEO Secrets - Inside a Top Agency’s Growth Strategy with My Amazon Guy Steven Pope (EP27) 17.10.2024 47:57
In this episode, successful entrepreneur Steven Pope shares his journey from a TV reporter to running a $20 million agency. He reveals the crucial lessons learned in entrepreneurship, including how he hired 100 interns in 30 days, the importance of firing bad clients, and how to build a system that scales. Learn why scaling fast requires the right team, how personality profiling can help you hire...
How to Succeed as a Sustainability Advisor – Marketing Consultancy 3 15.10.2024 1:18:25
In this insightful conversation, a marketing expert provides valuable advice to a sustainability advisor on how to grow his consulting business. Key Topics Covered: • Identifying and targeting the right corporate clients • Building authority through content creation and interviews • Leveraging LinkedIn for professional networking and visibility • Creating an effective marketing funnel for high-tic...
How to Make the Impossible Possible – Lessons from Kimberly Wiefling (EP26) 10.10.2024 1:31:56
In this inspiring episode, Kimberly Wiefling shares her insights on how to transform the impossible into reality by harnessing creativity, innovation, and risk-taking. Discover how fear of failure limits creativity, why businesses must embrace failure as part of the innovation process, and how incremental changes can't always deliver breakthroughs. Key Topics: ✨ Why "impossible" is just a mindset...
How to Turn ADHD into Your Superpower! - Hidden Advantages Revealed by Expert Anna Dafna (EP25) 03.10.2024 36:47
In this episode, ADHD expert and coach Anna shares powerful insights about navigating life and business with ADHD. We explore the impact of ADHD in the business world and how it can be a hidden asset for entrepreneurs and professionals. From neurodiversity as a strength to managing executive function challenges, we dive deep into ADHD’s role in fostering creativity, problem-solving, and out-of-the...
Reprogram Your Subconscious Mind: Hypnotherapy Secrets with Laurel (EP24) 26.09.2024 1:10:51
Ever feel like your own mind is holding you back? In this episode, hypnotherapist and well-being coach Laurel Van Woerkom shares powerful insights on how to reprogram the subconscious mind for success and happiness. Laurel's got the scoop on how hypnotherapy can be a game-changer for entrepreneurs. We're talking busting through limiting beliefs, conquering social anxiety, and giving your career a...
The Power of Self-Knowledge in Entrepreneurship - Christina Picoula (EP23) 19.09.2024 57:36
Are you an entrepreneur struggling to find balance between success and happiness? In this eye-opening episode, mindset coach Christina Pikoula reveals the secrets to unlocking your true potential and achieving sustainable success. Key takeaways: - The crucial importance of self-knowledge in entrepreneurial success - How to transform dreams into achievable goals - Reframing failure as a stepping st...
Mastering B2B Sales: How Jared Kelnhofer Pivoted His Startup to Success (EP22) 12.09.2024 50:20
In this episode, Jared Kelnhofer shares his invaluable insights into building a successful startup, pivoting from B2C to B2B, and the critical importance of talking to customers. Learn how Jared transformed his business by identifying real-world problems and solving them with innovative solutions. He opens up about the challenges of product-market fit, the ups and downs of entrepreneurship, and th...
How Game Theory Can Revolutionize Your Business Decisions - Noah Healy (EP21) 05.09.2024 59:55
Game theory expert Noah Healy reveals how this mathematical approach can revolutionize your business strategy and decision-making. Discover practical applications of game theory in sales, marketing, and company management that can give you a competitive edge. Key takeaways: • The power of game theory in predicting outcomes and optimizing strategies • How to apply game theory principles to sales an...
Expert Advice on Growing Your Podcast 03.09.2024 1:05:48
In this insightful episode, we dive deep into the world of podcasting, content creation, and personal growth with Caroline, host of the "Inspired" podcast. With over 300 episodes under her belt, Caroline shares her journey from introvert to influential podcaster, offering valuable lessons for aspiring content creators and entrepreneurs. Key topics covered include: • Overcoming fear and stepping ou...
Built and Sold an 8-Figure Business - Henry Woodman’s Keys to Business Success (EP20) 29.08.2024 53:33
Join us for an inspiring conversation with Henry Woodman, a serial entrepreneur who sold his startup for an eight-figure sum and is now venturing into TV production. Henry shares his colorful journey from selling switchblades as a teenager to building a successful digital content distribution platform for the travel industry. Learn how he identified opportunities, tackled challenges, and pivoted h...
Scaling Your Business with Virtual Assistant and AI: Insights from Entrepreneur Le-an Lacaba - ep. 18 15.08.2024 40:22
Are you an entrepreneur struggling to manage your growing business? In this insightful episode, Le-an, a successful Filipino entrepreneur, AI consultant, and YouTuber, shares her journey and valuable tips for business growth and efficiency. Discover how to leverage virtual assistants and AI to take your business to the next level. Le-an covers essential topics like: The evolution from virtual as...
Unlock Your Happiness and Success by Finding Your Main Mission with Psychologist Marta Malaman - ep.17 08.08.2024 58:51
Do you feel stuck or unhappy in your life, business or career? In this powerful episode, psychologist and coach Marta shares how finding and aligning with your main mission can be the key to unlocking greater happiness, fulfillment and success. Marta discusses important topics like: • Why everyone has a main mission and purpose they were born for • Practical exercises to discover your IKIGAI and p...
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