Masterful Founders

What happens when founders chase shiny technology instead of solving the right business problem? In this episode, we sit down with Fabio, founder of a web agency, to talk about the real tradeoffs behind technology decisions, hiring, remote culture, AI, and staying competitive without overengineering everything. We get into: • why the right tool matters more than the trend • how founders make expen...

Alon Rosenberg, co-founder of Knock AI, breaks down why the standard SaaS funnel pushes away the exact people who were ready to buy — and how to rebuild the journey around how buyers actually behave. In this episode: → Why “book a demo” is the most expensive button on your website → The real reason buyers disappear after your first call → How to qualify leads through chat without a 10-field form →...

Pascal Levy-Garboua has invested in 140+ startups, including Notion's pre-seed round, and now acquires profitable bootstrap SaaS businesses through Nusa Labs. After seeing thousands of SaaS businesses from the inside, he noticed the same 3 factors separate the winners from everyone else: and none of them are about your product. In this episode: → Why the market beats the founder every time → The p...

Building a community isn’t a “nice to have” for founders – it’s a growth engine. In this episode, you’ll learn how to build an online community that creates trust, drives referrals, reduces support load, and can even become the backbone of an affiliate program. Claudio Meireles (serial entrepreneur) breaks down what community actually means (it’s not just a Facebook group), why people join for the...

Can you build a real startup without burning your savings by funding it through your agency work? In this episode, we talk with Adam and Carmel from POS Cafe, a Shopify POS app for cafes, about what it actually looks like to run a client agency and a SaaS product at the same time. We dig into the emotional rollercoaster, the financial pressure, the slow progress, and why they still believe this pa...

Accelerators can speed up your startup if you choose and apply smartly. 👉 Don’t apply until you hear this advice! In this episode, Valdis Sprogis, an entrepreneur who joined four major accelerators (including two of the world’s top programs), shares exactly: - How to pick the best accelerator for your startup stage - What top accelerators like Y Combinator and 500 Startups look for - How to write...

Entrepreneurship can be mentally brutal. In this episode, I talk with Thomas Ousterhout about the emotional side of building a company: - How to handle self-criticism, - Manage stress, and - Process uncomfortable emotions instead of suppressing them. We discuss practical tools like journaling and box breathing, and how small mindset shifts can prevent burnout and help make better decisions.  If yo...

What if selling before building was the real key to SaaS success? In this episode, I talk with Deepak Shrivastava from Sunrise AI, a seasoned B2B founder who has built multiple companies by breaking the rules of traditional sales and marketing. Forget the funnel of marketing → SDRs → sales → customer success. Deepak explains why that model fails today—and what to do instead. We cover: 💡 Why selli...

Crypto SaaS founder Stefan Tabakov reveals how he grew his startup using Reddit—without ads. Learn how helpful posts, trust-building, and community funnels turned Reddit users into paying customers. Perfect for founders in crypto, SaaS, or regulated markets looking for growth outside paid ads. We break down the playbook step by step: 🔒 How to grow when you can’t use Meta or Google Ads 💬 Why help...

How can you fund a SaaS startup without giving up control too early? In this episode, Emil Vargelius shares 7 proven funding strategies founders are using in 2025. We cover: Bootstrapping and customer funding for early traction Grants, loans, and other “soft money” options Freelancing or side gigs to fuel growth When and how to approach equity investors Why building investor relationships early is...

Thinking of selling your SaaS startup? In this candid interview, serial entrepreneur Peter Fedoročko shares the unfiltered truth behind two real SaaS exits. Learn what really happens during due diligence, how buyers evaluate your startup, and why selling isn’t the finish line—it’s just the beginning. Peter shares mistakes to avoid, how to prepare your team, and what makes a SaaS business acquirabl...

Big trends can make or break a startup. Get in at the right time, and you lead the market. Get in too early, and you fight an uphill battle. Michael knows this well. He’s launched businesses in the earliest stages of major trends: sometimes perfectly timed, sometimes too early. Learn his biggest lessons on how to make the best out of trends. Join our SaaS founders’ community for $5/month and get s...

Imagine landing great clients, boosting your credibility, and getting insider advice. That’s what a good accelerator can do for your startup. 🎯 In this video, you’ll learn: - How to find the right accelerator for your SaaS startup - The requirements most top programs look for - Proven strategies to boost your chances of getting accepted - How to maximize every stage of the accelerator experience...

Want your SaaS brand to attract customers without chasing them? Mia Bastos shares how to combine authenticity, platform strategy, and ads that deliver results. In this episode, you’ll discover: How to create a brand that generates leads 24/7 Ways to blend education, entertainment, and sales for higher engagement Smart audience warm-up strategies that improve conversions and reduce ad spend Get ful...

Closing $100K Clients as a SaaS Founder is about navigating the long, complex world of enterprise sales, aligning with internal champions, and building trust across departments. In this episode, you’ll hear the real, insider breakdown. Our guest, Tom Blake, shares what it actually takes to succeed in founder-led sales, from 12– to 24–month deal cycles to the trust signals that enterprise clients l...

Moreno Franjkovic reveals how The Winner Effect can reshape how founders think about power, success, and leadership. You’ll learn how to: Understand how power changes the brain and decision-making Apply neuroscience insights to improve leadership and strategy Use The Winner Effect principles to grow as a founder or entrepreneur Join our SaaS founders’ community for $5/month and get step-by-step co...

Pricing can make or break your startup. In this interview, Diego Regules shares lessons on designing business models that attract users, keep costs under control, and scale with your SaaS. What You'll Learn: 📱 Why subscription fatigue frustrates users and why hybrid models can be more sustainable 💸 The hidden risks for AI startups: every API call costs money, and wrong pricing can make bills sky...

In this SaaS founder story, Douglas Lim (Memberply) reveals how he rebuilt a bootstrapped SaaS after a co-founder stole the entire codebase, transforming despair into a successful Shopify app while mastering the art of entrepreneurial resilience and handling messy co-founder issues. What you’ll learn – The night his co-founder walked off with the repo – and how Doug rewrote the product in 5 a.m. s...

Want to know how remote freelancers can 10x your startup growth? In this episode, we talk to Elena Zangeeva, an international HR and remote team expert with 12 years of hands-on experience building high-performing global teams. Learn how to manage remote freelancers, avoid common mistakes, and unlock massive potential by improving communication, motivation, and culture. Whether you've struggled wi...

🚴 In this episode, I consult Valentino Sturba, co-founder of the Italian startup XOA – a smart maintenance and tracking app for passionate cyclists. We dive into how to position and promote a niche SaaS product, build traction on a limited budget, and leverage strategic partnerships with workshops, micro-influencers, and cycling clubs. If you're building a niche product and need a step-by-step ma...

What if storytelling is the most powerful marketing tool your SaaS startup isn’t using yet? In this episode, copywriting and storytelling expert Mike Garner joins host Wilhelm Laubach to reveal how SaaS founders can build trust, create emotional connections, and stand out in crowded markets—all by telling real, human stories. Whether you’re launching a new AI product or scaling your SaaS tool, lea...

As a SaaS founder, one of the biggest reasons your product isn't selling like hotcakes isn't your features, pricing, or even your tech – it's that you're not solving a real, validated problem. In this video, I sit down with entrepreneur Huxley Peckham, who built a SaaS product around an AI assistant by doing one thing exceptionally well: finding the real pain point his audience couldn't ignore. We...

Are you a tech or SaaS founder looking to grow faster and avoid common mistakes? This podcast is made for you! Learn essential lessons on marketing, psychology, and AI - powerful tools that can make or break your startup journey. Hosted by Wilhelm Laubach, a seasoned on-demand marketing director with 15+ years of experience, we dive into real stories from founders and top specialists. Discover the...

What makes investors say “yes” to a €1.6M round? Jorrit Willaert from URImesh didn’t have a polished pitch, but he had something better: traction, positioning, and a strong vision. In this conversation, we unpack what actually worked — not the theory. Learn how to: – Validate your product in a boring, high-value niche – Turn cold outreach into real client meetings – Build momentum and create FOMO...

In this episode, I sit down with Masha Moisseyeva, founder of a B2B SaaS startup helping tech companies comply with EU cybersecurity regulations. We talk about how she landed her first 6 paying clients, validated her idea in just 3 months, and built a product after understanding the real problems in the market.📌 Whether you’re just starting out with a software product or you’re trying to pivot yo...