Martina Flor

Martina Flor’s Open Studio

Business EN ↓ 221 episodes

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

Author

Martina Flor

Category

Business

Podcast website

www.martinaflor.com

Latest episode

Apr 15, 2026

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Episodes

46. Luca Barcellona - Education in Hard Work, Sacrifice and Pleasure, Writing for a Living, Passion, Being your own Boss, Building Your Name as a Currency. 30.03.2022

In this episode of Open Studio Martina Flor and her guest Luca Barcellona (@lucabarcellona) discuss education in hard work, sacrifice and pleasure, writing for a living, passion, being your own boss, building your name as a currency.  Luca Barcellona is an italian artist, musician, graphic designer, and point of reference for modern calligraphy worldwide.    Letters are the bui...

45. Coffee Break #05 | Being Part of a Community, is it Important? 25.03.2022

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Carla Bonomini (@minicarbono) chat about being a part of a community as a creative professional or student. They discussed the importance of giving and receiving feedback, how digitally we can connect with peers and other professionals and much more. Coffee Breaks is a series of podcast episodes where Martina and her team have candi...

44. Martina Flor. Building A Portfolio—How Important Is It? 21.03.2022

In this solo episode of Open Studio Martina Flor discusses the importance of having a portfolio as a creative, shares a key strategy  to build confidence as an artist and helps you demolish some of the objections that may be holding you back from showing your work and progressing in your career as an artist or designer. Detailed show notes: martinaflor.com/podcast Sign up for the Free Letteri...

43. Erik Marinovich. Launching Your Career Through a Side Project, Friends of Type, Trusting Your Skills, Having a Personal Venture Capitalist, NuForm and Starting a New Business 14.03.2022

In this episode of Open Studio Martina Flor and her guest Erik Marinovich (@erikmarinovich @nuformtype) discuss launching your career through a side project, friends of type, trusting your skills, having a personal venture capitalist, NuForm and starting a new business. Erik Marinovich is a Berkeley based lettering artist and type designer, and is a co-founder of Friends of Type. Since 2009 he has...

42. Coffee Break #04 | Learning in a program or being self-taught lettering artist 11.03.2022

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about learning lettering through an academia, course or university our being a self-taught lettering artist.  Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin. Watch more episodes...

41. Lisa Congdon - Finding your Spark, Starting a Carreer in your 30s, Finding Mentors, How to Overcome Burnout, Working on Your Genius Zone, and Three Keys to Succeed as an Artist 07.03.2022

In this episode of Open Studio Martina Flor and her guest Lisa Congdon (@lisacongdon) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media. Lisa Congdon is an internationally known fine artist, illustrator, and writer based in Portland, Oregon in The United States. She makes...

40. Gemma O'Brien. Going Viral, Turning Down Opportunities, Art vs Commercial Work, The Rewards of an Art Show, Staying Where You Create Your Best Work, and Pulling Back from Social Media 28.02.2022

In this episode of Open Studio Martina Flor and her guest Gemma O’Brien (@mrseaves101) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media. Gemma O’Brien is an internationally renowned designer and artist known for her bold graphics, illustrative lettering and murals. Her wo...

39. Coffee Break #03 | Dealing with Difficult Clients, Training your Communication and Being an Introvert as a Creative Freelancer 25.02.2022

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about dealing and communicating with difficult clients, training your communication with clients and the people you work with and the importance of your personality as a creative freelancer. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking abou...

38. Pieter Ceizer. The Power of Words, The School of Graffiti, Paris as a Creative Platform, Bringing Art Back to People and Work Ethics 21.02.2022

In this episode of Open Studio Martina Flor and her guest Pieter Ceizer (@ceizer) discuss about the power of words, the school of graffiti, Paris as a creative platform, bringing art back to people and work ethics. Pieter Ceizer. Pieter is a Dutch typographer and multi-media artist currently living and working in Paris. Ceizer's oeuvre is a variable universe of bright colors, dancing shapes, poetr...

37. Christina Amini. What Makes a Great Book, The Keys to Collaborative Work, Getting a Book Published, and The Future of Content. 14.02.2022

In this episode of Open Studio Martina Flor and her guest Christina Amini (@christinaamini) discuss about what makes a great book, the keys to collaborative work, getting a book published, the future of content and much more. Christina has a wide experience in publishing and she shares it all during this episode. She is the Executive Publishing Director of Art, Food, and Lifestyle Publishing at re...

36. Coffee Break #02 | Income Streams, Directing a Studio, Letting Go and Prioritizing Projects. 11.02.2022

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about the importance of prioritizing projects, what factors lead to the decision of letting go one a personal project and directing a creative studio. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her s...

35. Alex Trochut. Overcoming Family Trauma With Creativity, Letting Yourself Be Surprised, Improve Your Skills Through Play, Changing The Game 07.02.2022

In this episode of Open Studio Martina Flor and her guest Alex Trochut (@trochut) discuss about overcoming family trauma with creativity, letting yourself be surprised, improve your skills through play, changing the game. Detailed show notes: martinaflor.com/podcast

34. Matteo Bologna. Fake It Until You Make It, The Bliss of Ignorance, What Makes a Bad Partner, Staying Small to Maximize Profit and more. 31.01.2022

In this episode of Open Studio Martina Flor and her guest Matteo Bologna (@muccadesign) discuss about faking it until you make it, the bliss of ignorance, what makes a bad partner, staying small to maximize profit and more. Detailed show notes: martinaflor.com/podcast

33. Coffee Break #01 | From freelancer to employer 28.01.2022

Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

32. Malika Favre. Doing What Feels Easy, Making Good Money as an Artist, Being Famous, Going Viral and Choosing a City to Thrive. 24.01.2022

In this episode of Open Studio Martina Flor and her guest Malika Favre (@malikafavre) discuss about doing what feels easy, making good money as an artist, being famous, going viral and choosing a city to thrive. Detailed show notes: martinaflor.com/podcast

31. What's coming in season 2 10.01.2022

In this first episode of season 2 of Open Studio, Martina Flor talks about what is coming up in the next episodes of the podcast. She introduces the new candid conversations between her and her team, called "Coffee Break", and she mentions some of the new guests that this new season awaits.

30. The Best Moments of Season 1, Pt. 2 27.12.2021

In this second review episode of Letter Now! Podcast, Martina Flor reviews the best moments of this first season. She touches on: The Creative Calling Validation Connecting with peers as an introvert Finding Clients Charging what you are worth Creating an income stream Detailed show notes: martinaflor.com/podcast

29. The Best Moments of Season 1, Pt. 1 20.12.2021

In this episode of Letter Now! Podcast, Martina Flor reviews the best moments of this first season, and reflects about their takeaways. She touches on: Creating personal work. Burn out Social Media. Detailed show notes: martinaflor.com/podcast

28. Lettering, Growing your Business, Coaching, and Ampersands w/ Martina Flor. THE SIMPLE BITS SHOW 13.12.2021

In this special episode, Martina Flor switches places from being a host to being a guest. This is an episode from The Simple Bits Show, Dan Cederholm interviews the designer, lettering artist, author, and coach, Martina Flor. Lettering, making fonts, turning your freelancing into a growing business, teaching and coaching and more.

27. The Business of Illustration with Jon Cockley, Co-founder of Handsome Frank. 06.12.2021

In this episode of Letter Now! Podcast, Martina Flor and her guest Jon Cockley (@handsome_frank) talk about this big questions:  Can an illustrator make good money? Does privilege play a role in the success of an artist? What makes a good illustrator? Detailed show notes: martinaflor.com/podcast

26. Creating Unique Work with Marta Cerdà 29.11.2021

In this episode of Letter Now! Podcast, Martina Flor and her guest Marta Cerdà (@martacerda) talk about this big questions: Is there a magic formula to create work that stands out? How do you find your niche without limiting yourself creatively? Is it necessary to work by yourself to be able to find your artist voice? How relocating cities can affect your career? And a lot more Detailed show notes...

25. Education 3.0 with Sarah Hyndman 22.11.2021

In this episode of Letter Now! Podcast, Martina Flor and her guest Sarah Hyndman (@typetasting) talk about these big questions: Why do fonts matter? What’s the right way to learn about letter making and typography? Can a typeface change your perspective about things? Detailed show notes: martinaflor.com/podcast

24. Podcast with Students. Learning a Skill, Having a Creative Process & the Importance of Community 15.11.2021

In this episode of Letter Now! Podcast, Martina Flor and her guests Sonia Selvas (@soniaselvas) and Joke Wijn (@the_green_nib_lettering) talk about Learning a skill, having a creative process & the importance of a community. Detailed show notes: martinaflor.com/podcast

23. Heritage, Talent and Starting Out with Dan Forster. Is Talent Innate? Personal Story, Being Born in a Creative Household. 08.11.2021

In this episode of Letter Now! Podcast, Martina Flor and her guest Dan Forster (@danforster) talk about this big questions: Is talent innate? How does your personal story impact your work? Can I be creative if I wasn't born in a creative household? And a lot more! Detailed show notes: martinaflor.com/podcast

22. Learning and Teaching with Maria Montes. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter. 01.11.2021

In this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter. Detailed show notes: martinaflor.com/podcast

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