Martial Arts Business Podcast

This episode sees a very passionate Gordon explain the vital importance of perception when presenting and marketing your Martial Arts school. He explains why it’s crucial to ‘get out of your own egos way’ in order to increase your customer base and realise the potential of your business. KEY TAKE AWAYS Image is everything and key to the type of people you will attract to your business. There are b...

Welcome back to the Martial Arts Business podcast with your host Gordon Burcham. In this episode, Gordon goes through the various ways you can get your Martial Arts school off to a flying start in 2019. Gordon goes through the key elements of how to look back at 2018 with gratitude, understand your own reason ‘Why’ and how to set stretch goals for 2019? Get your 2019 off to a flying start with the...

Welcome back to the Martial Arts Business podcast with your host Gordon Burcham. In this episode, Gordon gives you the essential skills, and top tips to make Facebook Live videos an essential part of your marketing strategy. Live videos get the best engagement on Facebook so can’t be ignored. Gordon goes through how you can leverage your time effectively to create live videos that increase your en...

There's absolutely nothing wrong with treating a martial art school as a business and actually, if you want to take your martial arts school to another level, if you want to be a full-time instructor, if you've got a dream of being a full time, or owning hundreds of franchises around the world, or having one of the biggest schools in the UK or one of the biggest schools in America, whatever that i...

Welcome to another episode of the Martial Arts Business Podcast. Today, the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner, Gordon shares with you a great analogy that goes; In your head, you’re dead. KEY TAKEAWAYS In your head you're dead is such a great analogy when it comes to living life and in your business. The mindset is the biggest thing tha...

Welcome to another episode of the Martial Arts Business Podcast. Today, the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner, Gordon shares with you what is self or personal development and why you should have it. When you know this, you will be able to move forward and achieve success in everything that you do. Hop in to learn about this and much mor...

In today’s episode, Gordon dives into the time vs money scenario and asks you, do you value time over money? Are you exchanging time for money or money for your time? You need to understand both if you want to run a successful martial arts school. If you want to scale your school and go full-time, franchise or grow to 400 or so members, you need to know how to market your school. It's easier now m...

You will smash the hell out of your competition by communicating better with your customers, students and clients. The one thing that will make the biggest difference in your business in 2019, 2020 and beyond, is the relationships you build. Martial Arts Schools are a relationship business and nothing with serve you better than one to one communication with your students, customers, staff, followe...

Welcome to another episode of The Martial Arts Business Podcast. Today, Gordon shares with you the importance of knowing your why and purpose. When you know this, you'll be able to move forward. The why is your fuel and the reason you do what you do. Learn why understanding your why and why you do what you do and achieve what you want to achieve is essential to your success in life and in business...

In today’s episode, Gordon shares with you the most important asset you need to know about to grow your Martial Arts school. The biggest barrier to growth is your mindset around marketing. It’s an asset, not an investment. Whether you want to grow your school, maintain your school or create freedom in your school, you need to understand the assets that can help you achieve your goals and marketing...

Running a Martial Arts school is simple but not easy and if you do it all yourself you’ll go INSANE. The definition of insanity is doing the same thing over and over again and expecting a different result. As Martial Arts school owners you need to be hiring staff so that we can focus on the things that we love, this is fundamental to our schools growth. Staff are the biggest asset in your business...

Are you thinking about what you want? where you want to go? and about the dreams, you want to achieve? In today’s episode Gordon asks you, are you thinking big enough? Most school owners are shrinking themselves down to what they think they can get, to what they think they can achieve. But this is completely the wrong mindset, you need to think big in order to achieve big. There are no limits and...

In today’s episode, Gordon discusses the biggest thing you need to understand in your Martial Arts School so that you can grow. Once you understand this you’ll be able to take your school to the next level. Gordon shares this important lesson from his own personal experience. The one thing that needs to change in your school so that you can change and you can grow, is YOU. It's the hardest thing t...

Welcome to another episode of the Martial Arts Business Podcast. In today’s episode, Gordon shares with you the five essential service needs, you must have in your martial arts school. If you’re looking to start, grow and scale your school you need to be able to serve your students, customers and prospects well, so that you can grow your school and retain your students. Marketing is the most impor...

In today’s episode, Gordon shows you how to stay positive whilst building your Martial Arts school and explains why it’s essential to stay focused, avoid the negative and love the journey whilst doing it. Positivity breeds positivity and negativity breeds negativity. No matter how big you are as a school you need to embrace the challenges you face and embrace the negative so that you can grow as a...

In today’s episode, Gordon talks about marketing and how to maximise growth, to help grow your business super-charge your launches. What do you think people like? You have to take that into perspective in marketing and you need to understand what people are interested in and what they desire, before launching your new class or killer product. When people cannot make a decision; you will have to ma...

Welcome to another episode of The Martial Arts Business Podcast. In today’s episode, your host Gordon Burcham explains why content variety is KING when marketing your business on Facebook, growing your reach and sparking engagement from your audience. Learn how you too, can use Facebook to super-charge your Martial Arts business, target your ideal customer and generate an infinite amount of leads,...

In today’s episode, discover how to grow your school the simple way. Gordon discusses a simple formula for schools to follow so they can grow their school fast. From 0 to 100, 100 to 200 and far, far beyond. This formula has a great effect on business. You have the knowledge, yes, but do you implement? Remember that applied knowledge is King! Just simplify the process, work on it and you will be o...

In today’s episode, discover the Referral Magic Formula For Growth, for increased students in your school. Your host, Gordon Burcham shares his tips and tricks on the number one marketing strategy for your business, referral marketing. Learn how to start, grow and scale your very own referral programme and double your student base by incentivizing them correctly and serving their pain. Most school...

In today’s episode, Gordon dives into Facebook marketing and how you too, can super-charge your martial arts business simply by learning how to master the art of Facebook advertising. Discover how 90% of the interest and engagement you’re currently getting on Facebook is getting mopped up by your competitors. Gordon shows you to quickly and easily plug and play with Facebook marketing, nurture you...

Back-to-school preparations for parents and kids have already started! So, in today’s episode of Martial Arts Business Podcast, Gordon talks about effective marketing strategies for your Martial Arts School. As every school owner knows, the month of September is one of the best months to gain students. It’s more reason why you should always up your game and make sure your school stand out from oth...

In today’s episode, learn the 5 essential elements for starting, growing and scaling your Martial Arts school. It doesn’t matter whether your a startup or large franchise, these 5 fundamentals will streamline your business, super-charge your income and give you a constant stream of new members every single month. Understand the concepts of marketing, systems, service, classes and staff and how you...

In today’s episode, of the Martial Arts Business podcast, Gordon urges you to play the long game and to be consistent in business in order to achieve success. Learn how to continuously sow the seeds of your business and lay a great foundation so that you too, can consistently grow and increase your student base. If you're out there sowing the seeds every single day, you can't fail because consiste...

Learn how to work on your business, not in your business, do what you love and outsource everything else. As business owners we have a habit of trying to do everything ourselves, and as martial artists we are used to controlling our minds, controlling our bodies and managing everything around us. But to be successful in your school you need to be able to let go and and break the control mindset. G...

Do you ever catch yourself saying ‘I don’t have enough time?’ do you wear the ‘busy badge of honor’, but ask yourself; what are you busy doing? In today’s episode, Gordon dives into the effects of time and how you too can start to manage yourself better, be more productive and outsource everything. Time doesn't stand still for anybody, but it is by far our most precious commodity. If you want to b...