MarTech Unravelled

Canva has long been known for making design more accessible. But with its expansion into Africa and a dedicated local presence on the continent, its ambition is becoming much bigger than design. Canva is increasingly positioning itself as a design, AI and productivity platform that can support how African businesses, educators, creators and everyday users communicate, collaborate and create value....

55% of CIOs surveyed at a recent CIO Summit held in Kenya said their biggest concern was how to identify the best first steps and use cases for AI in their organisations. 6% were concerned about talent, while another 6% were concerned about tools. The remaining 33% highlighted the need to effectively estimate the cost and resources needed to launch AI initiatives. To unpack this more, my guest, Ti...

Africa's Gen Z and Gen Alpha are often described as "the future." But that framing misses what is already happening. Across the continent, the youth are actively reshaping how markets function, how culture evolves, and how institutions are held accountable. Their influence is not emerging — it is already embedded in how Africa operates today. Representing over 75% of the population, this generatio...

Today's episode of MarTech Unravelled podcast looks at the world of AdTech - what it is vis a vis MarTech, challenges in driving ROI in emerging markets and the talent requirements to serve an ever changing consumer landscape.  Our guest for this episode is a seasoned advertising executive with over 20 years experience working at the intersection of marketing, technology and business. St...

On the third episode of Season 2, Namrata Sinha VP of Digital Business and D2C at BSH Appliances, a subsidiary of Robert Bosch Group based in Germany, graced the podcast to talk about "Winning Customers in Long Cycle Industries". She is a passionate Consumer Marketing & Digital Transformation leader with over 15+ years of experience driving digital-first engagement strategy and optimizing...

Is the role of the CMO changing or have some CMOs lost sight of the basics? We tackled this topic with Dr Mzamo Masito, a seasoned brand and business executive, currently the Africa Regional Lead for Canva and the immediate former CMO for Google Africa. Dr Masito has over 27 years of experience in technology, telecommunications, sport and consumer goods. His illustrious global caree...

Opening the second season of MarTech Unravelled is Jason Masai Head of Product - Digital at M-Pesa Africa. We open this season talking about Product Management: The Glue of Great Digital Products. This discussion is timely in an emerging market like Kenya and Africa as a whole where digital transformation is accelerating across all sectors. Jason Masai is a digital transformation leader worki...

On this week's episode of MarTech Unravelled, I hosted Susan Gatura to walk us through the topic of the day "Making Sense of Data in MarTech". Susan is a data leader, mentor, and advocate for nurturing the next generation of data professionals in Africa. She founded Phoenix KE Analytics, a thriving data community that empowers aspiring and established data professionals through mentorship, sk...

Global Marketing Executive Nneka Keshi is our guest on this week's episode of the MarTech Unravelled Podcast.  Our topic for the day was "Digital Marketing: The lifeline for small business."  Small businesses account for over 70% of employment across the African continent making them an economic driving force, however several barriers stifle their growth.   Nneka Keshi is a dynamic...

It can cost 5 - 25 times more to acquire a new customer versus retaining an existing one, this is according to a Harvard Business Review report. In this week's podcast episode, we discuss "Customer Success: The overlooked ROI driver" with my guest Anna Ambrozevich - Customer Success Consultant and Founder of the CRO & Personalisation Academy in Uzbekistan.  Anna believes customer su...

Nyandia Gachago, ACIM, co-founder of AI creative agency, Minty Lime based in Nairobi Kenya, discussed the transformative impact of AI on brands in this week's episode of the MarTech Unravelled podcast. Nyandia is passionate about all things AI and how it can integrate into our businesses and personal lives. We started the conversation by first understanding what AI looks like in the context of her...

In this week's episode we talked to Frans Riemersma , Founder of MartechTribe . The topic of the day was "The MarTech Stack - Designing & Driving value from your organisation's stack". Frans Riemersma is a leading MarTech expert, researcher, and speaker who helps brands optimize technology stacks. He has co-authored several key MarTech reports on composability and GenAI including the...

Anne Nyachomba, a Certified Customer Experience professional with 19 years of experience across a variety of industries is our guest this week on MarTech Unravelled. This week, we tackle the topic of "Customer Experience (CX) Design".  Anne has worked in Banking, Insurance, Data, Technology, Non-Profit, and Public Health sectors, leading impactful CX strategies across Africa and Asia .&n...

In this week's episode we covered a somewhat misunderstood and sometimes overlooked area of MarTech. We covered "Brand's role in MarTech". This week's guest is a seasoned brand and story telling professional with over 15 years building transformative brand narratives and driving growth for businesses across Africa and the United States and is the former VP of Brand and Product Marketing at Cellula...

In this episode of "MarTech Unravelled, my guest Odd Morten Sørensen tackles the age-old question "What is MarTech?" Odd is a Marketing Operations professional with 20 years of strategic and operational experience specializing in Marketing Technology, Automation and Operations. After several years on the customer side he has now gone back to consulting through his new agency PlayMOps . We tackled...

In this week's episode, Rutger Katz, Founder of Neon Triforce a boutique consultancy in the Netherlands , discussed the application of the Lean methodology in marketing. He begins by highlighting the three core components of this methodology: Purpose , Process , and People . Purpose involves building the right products and experiences , Process focuses on efficiency and eliminating waste , and Peo...

Rasmus Houlind, Keynote Speaker and Author of Hello $FirstName - Profiting from Personalisation & Chief Experience Officer at Agillic (An Omnichannel Marketing Automation Platform based in Denmark) , discusses the complexities of personalization in marketing. He defines personalization as matching content with customer insights. Tune in to hear more!