MarTech Podcast ™ // Marketing + Technology = Business Growth

Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 14 months into publishing content for the MarTech Podcast and this month we hit over 36K downloads, which means we're on track to exceed our downloads goal for 2019. Learn about how we're standardizing our sponsorship strategy and evaluating an opportunity to build a podcast ne...

Today wraps up Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week take a long look at the small screen and discuss the biggest trend in marketing this millennium. We conclude our time with Barry by talking about the future of mobil...

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, our topic is integrating AI into your mobile...

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we discuss the power of mobile geofencing and...

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we continue our conversation by addressing th...

Welcome to Mobile Marketing Week on the MarTech Podcast. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium: mobile marketing. Joining us is Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Today,...

Joining us for today's Ask Me Anything is Rachel Lanzerotti, a certified Yoga Therapist, Founder of Five Rivers Yoga, and pain recovery specialist who created the REST Method for pain recovery. REST utilizes therapeutic movement to strengthen, soften, stabilize, and release, with careful attention to unrecognized habits that are contributing to their pain/fatigue. Her evidence-based approach in wo...

In this episode we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at Hubspot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. Show Notes Connect With: Kieran Flanagan: Website // LinkedIn // Twitter The MarTech Podcast :  Email  //  LinkedIn  //  Twit...

In this episode we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. Show Notes Connect With: Kieran Flanagan: Website // LinkedIn // Twitter The MarTech Podcast :  Email  //  LinkedIn  //  Twit...

In Part 2 of our conversation with Mitch Duckler, Managing Partner at FullSurge, our topic is brand evaluation and optimization. FullSurge is a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. Mitch has over 25 years of line management and business consulting experience. Show Notes Connect With: Mitch Duc...

Joining us to discuss brand building and maintenance in the digital age is Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. Mitch has over 25 years of line management and business consulting experience. Show Notes Connect With: Mitch Duckler: Website // Link...

Welcome to last day of Event Marketing Week on the MarTech Podcast. Each day this week, we've published an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience mana...

Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and...

Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and...

Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience management, and...

Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we are going to publish an episode that discusses what you need to know about the technology and strategies behind maximizing the impact of your marketing events. Joining us is Brent Turner, SVP of Strategy and Technology at Cramer, which is an agency that delivers experience design, live production, audience manageme...

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTech community. Joining us today is Mary Beth McCabe - the owner of Sun Marketing, which is a media and marketing agency that serves growth hungry companies in mobile marketing, Hispanic solar, and the travel...

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTech community. Joining us today is Vicki Brakl - the VP of Integrated Marketing at MNI Targeted Media, which is a media planning and buying solution that identifies and targets precise audiences across platf...

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTech community. Joining us today is Veronica Buitron, Co-Founder and CTO of Tango Code, which is a software development firm that builds automation software for firms with digital marketing products. Show Not...

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Martech community. Joining us today is Adrienne Buhmann, Head of Channel Partners for Google's marketing platform. Show Notes Connect With: Adrienne Buhmann: Website // LinkedIn // Twitter The MarTech Podcast :&...

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Martech community. Joining us today is Paige O'Neill, CMO at Sitecore, which is a global leader in experience management software that combines content management, commerce and customer insights. Show Notes Conn...

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Martech community. Joining us today is Tara Ryan - the CMO of Swerve, which is a platform that enables brands to connect with their customers with relevant messages in real time with live data at scale. Connect...

This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTech community. Our first guest this week is Katie Robert, Co-founder and CEO at Trust Insights, which is an AI and machine-learning science consulting firm that serves the marketing community.  Show Not...

In Part 2 of our conversation with Robert Glazer, we discuss choosing an affiliate program tech stack and the analytics that go with it. Robert is Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency, as well as a Co-Founder at BrandCycle, which represents emerging and well known publishers in the affiliate marketing space with a white glove approach. Show N...

In this episode we discuss how to launch an affiliate program and decide when is the right time to do so. Joining us for today's episode is Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency. He’s also a Co-Founder of BrandCycle, which represents emerging and well known publishers in the affiliate marketing space with a white glove approach....