MarTech Podcast ™ // Marketing + Technology = Business Growth

Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind maximizing the impact of your content marketing as a creator and as a publisher. Joining us is Robert Rose, the Founder of Content Advisory. Today, we start the week by talking about the trends and growth in...

Today we discuss marketing in an industry that I am very unfamiliar with - Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 2 of our conversation, Jeremy is going to share his digital marketing playbook and channel mix th...

Today we discuss marketing in an industry that I am very unfamiliar with: Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and intelligence platform to the alternative investment industry and the private capital markets. In part 1 of our conversation, Jeremy is going to talk us through the landscape of marketing in the Fintec...

Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 15 months into publishing content for the MarTech Podcast and this month we hit nearly 100,000 downloads which is an absolute record for us. We tested three marketing channels and for the first time ever we hired a PR agency to help us attract other podcasters to have me as the...

Today we discuss using content to improve your pipeline efficiency. Joining us is Mike Orr, the Founder of Grapevine 6, which is a content engagement platform that accelerates your sales and marketing by using artificial intelligence. In part 2 of our conversation, Mike is going to tell us how you can build a personal brand through third-party content syndication. Connect With:  Mike Orr &nbs...

Today we discuss using content to improve your pipeline efficiency. Joining us is Mike Orr, Founder of Grapevine6, which is a content engagement platform that accelerates your sales and marketing by using artificial intelligence. In part 1 of our conversation, Mike is going to tell us how third party content can have a dramatic impact on your bottom line.  Show Notes Connect With: Mike Orr: G...

Today we discuss one of the fastest growing platforms in the organic and paid social space: Quora. Joining us is JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Yesterday, JD told us about content syndicating and organic growth using the Quora platform, and in Part 2 we focus on Quora ads.  Show Notes Connect With:...

Today we discuss one of the fastest growing platforms in the organic and paid social space: Quora. Joining us is JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. In Part 1 of our conversation, JD tells us about content syndicating and organic growth using the Quora platform. Show Notes Connect With: JD Prater: Website //...

In today's Product Spotlight episode we're going to talk about Podsights, an analytics tool that helps marketers evaluate their return on investment in the fastest growing channel which is podcast advertising. Joining us is Sean Creeley, the Founder of Podsights.  Show Notes Connect With: Sean Creeley - Website // LinkedIn // Twitter The MarTech Podcast :  Email  //  Newsletter...

Today we continue discussing the market and the opportunities for bootstrapped MarTech companies with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, and operates market leading vertical SaaS companies. Yesterday, Steve told us why his company is focused on helping bootstrapped companies thrive and survive, and in Part 2 of our conversation, Steve is...

Today we discuss the market and the opportunities for bootstrapped MarTech companies with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, and operates market leading vertical SaaS companies. In Part 1 of our conversation, Steve tells us why his company is focused on helping bootstrapped companies thrive and survive. Show Notes Connect With: Steve Rear...

In today's Ask Me Anything we talk marketing strategy and execution with Anthony Coppedge, Independent Agile Marketing Consultant. We address specific challenges in marketing and ask "what impact will the 2020 election have on marketing"? Anthony and I chat about the impact that social media backlash will have on marketers. This is an episode you don't want to miss. Show Notes Connect With: ...

Greg Poirier is with us again for Part 2 of our conversation about B2B Enterprise Marketing. He's President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. Today, Greg tells us about the best revenue optimization tips for Enterprise B2B SaaS companies. Show Notes Connect With: ...

Today we're going to discuss a topic that's near and dear to my heart as a marketing consultant: B2B enterprise marketing. Joining us is Greg Poirier, President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. In Part 1 of our conversation, Greg tells us about some of the marketing trends...

Eric Toda joins us today for Part 2 of our conversation about building a unique brand within a larger company. Eric is a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. He's currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc. Yesterday we talked about branding Hill City, and to...

Joining us today is Eric Toda, a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. Eric is currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc. In this episode, Eric walks us through his approach to launching a new brand within a large company. S how Notes Connect With:  Eric...

Today we learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Adam Sinnett, a marketing leader who recently accepted the role of Director of Demand Gen at Amperity. Amperity is an identity platform that helps the world's most beloved brands take control of their customer data. Adam has lived throug...

Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro. Tobii Pro helps businesses, researchers, and other professionals gain quality insights into human behavior with world-leading eye tracking, hardware analysis, software, and research consultancy services. Yesterday, Mike t...

Today we're going to talk about an innovative style of conducting marketing research: eye tracking. Joining us is Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world leading eye tracking, hardware analysis, software, and research consultancy services. To begi...

In this episode we finish our conversation around best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, a solution that provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect with, and sell to target buyers more effectively...

Today we discuss the best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, a solution that provides a constant stream of highly accurate and actionable company contact and buyer intelligence data that can be used to find, connect with, and sell to target buyers more effectively. To start our two-part conve...

Today we continue our deep-dive into the overlap between the people and services necessary to scale your marketing efforts. Joining us is James Sandoval, Founder and CEO at MeasureMatch, an enterprise professional services marketplace that enables direct, seamless, and flexible access to a verified global workforce of business application engineers, data management, and data science consultants. Y...

In this episode we deep-dive into the overlap between the people and services necessary to scale your marketing efforts. Joining us is James Sandoval, Founder and CEO at MeasureMatch, an enterprise professional services marketplace that enables direct, seamless, and flexible access to a verified global workforce of business application engineers, data management, and data science consultants. Toda...

Today is Part 2 of our conversation about how to bolster your marketing efforts with a marketing agency that's the right fit for your business. Joining us is Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions, a software solution for agency management. Bruno is also the author of Agency Mania: Harnessing the Madness of Client-Agency Relationships, a book recently published in its sec...

Today we're going to discuss how to bolster your marketing efforts by finding a marketing agency that's the right fit for your business. Joining us is Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions (AMS). AMS provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. Bruno is also the a...