MarTech Podcast ™ // Marketing + Technology = Business Growth

Welcome to the first Product Spotlight Episode on the MarTech podcast. In this episode, we get a guided tour of a tool that over 100,000 agencies and brands use to better understand and evaluate the marketing campaigns that make their business phones ring. CallRail is a self-service SaaS platform that tracks phone calls to provide campaign attribution and performance insights, including their call...

Sponsored By  Knit .  This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. Joining us is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach,...

Sponsored By  Knit .  This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. Joining us is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach,...

Sponsored By  Knit .  This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. Back with us today is our first repeat guest, Adam Weiler, who's an Amazon Expert,...

This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. With us today is our first repeat guest, Adam Weiler. In today's episode we discuss the store and product inf...

Sponsored By  Knit .  This week we're doing a deep dive into one of the largest and fastest-growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling, and optimizing your brand's presence on Amazon. With us today is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coa...

Sponsored By  Knit .  Today we're going to learn about the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is April Mullen, Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud and an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis.  Show No...

Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business development roles at Cnet and HP and most recently h...

Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business development roles at Cnet and HP and most recently h...

Today we take a step back to see the big picture and how I think about my system for goal setting and evaluation, specifically as it relates to owning a small business. The end of the year is a really reflective time for me, and each year I sit down and review the personal goals and the career goals that I've set up for myself. I'm excited to share this special year's end update as we prepare...

Sponsored By  Knit .  Welcome to day five of our deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of  Voice Search...

Sponsored By  Knit .  Welcome to day four of our deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of  Voice Search...

Sponsored By  Knit .  This week we're doing a deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of  Voice Search: T...

Sponsored By  Knit .  This week we're doing a deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of  Voice Search: T...

Sponsored By  Knit .  This week we're doing a deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of Voice Search: The New...

Sponsored By  Knit .  This is the final episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. So far this week we've talke...

Sponsored By  Knit .  Today is the fourth episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. So far this week, Rachel a...

Sponsored By  Knit .  Today is the third episode of our deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDadd...

Sponsored By  Knit .  This week we're doing a deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're publishing an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDaddy, Rachel...

Sponsored By  Knit .  This week we're going to do a deep dive into one of the most important yet overlooked channels of marketing: community. Each day this week we're going to publish an episode that discusses what you need to know to build, grow, and engage a community centered around your brand. Joining us is Rachel Makool, Senior Community Manager at GoDaddy. Prior to her role at GoDa...

Sponsored By  Knit .  Today we're going to discuss how digital marketing practices are being integrated into brick and mortar retail. Joining us is John Rougeux, who's VP of Marketing at Skyfii. Skyfii is an emerging technology company providing data and analytics as a marketing service to physical venues. Prior to working at Skyfii, John has been a SaaS startup founder and also was part...

Sponsored By  Knit .  Today we're going to discuss how digital marketing practices are being integrated into brick and mortar retail brands. Joining us is John Rougeux, who is Vice President of Marketing at Skyfii, which is an emerging technology company that provides data analytics and marketing services to physical venues. Prior to working at Skyfii, John founded a SaaS startup and was...

Today is a special day for the MarTech podcast. Instead of focusing on a single channel of marketing, we're going to do a deep dive into the career of a marketer with a tremendous amount of experience. Joining us for career day is one of, if not the biggest influencer in the MarTech space, Scott Brinker. Scott is the VP of Platform Ecosystems at Hubspot, the Founding Program Chair of the MarTech C...

Sponsored By  Knit .  In last month's update, we had the chance to celebrate reaching the 10,000 downloads per month goal, which was the original milestone we set out to reach on day one of the podcast. And before we turn our attention to our next set of goals, I wanted to bring up another exciting milestone. A few days ago, The MarTech Podcast hit the 50,000 total download mark.&nb...

Sponsored By  Knit .  Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us for career day is an expert in an often overlooked part of driving growth: marketing operations. Jeff Shearer is an independent marketing consultant based in Seattle, Washington, and prior to branching out on his ow...