I Hear Everything

MarTech Podcast ™ // Marketing + Technology = Business Growth

Business EN ↓ 2446 episodes

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

Author

I Hear Everything

Episodes

Telemarketing Week: Operationalizing a Clean Telemarketing Channel - Mark Sullivan // CallRail 20.02.2019 17:13

Sponsored by  CallRail . This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail. CallRail provides intuitive software that enables marketers to understand what makes their phone ring using call attribution, routing, and conversio...

Telemarketing Week: Driving Clean Telemarketing Traffic - Mark Sullivan // CallRail 19.02.2019 16:21

Sponsored by CallRail . This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail. CallRail provides intuitive software that enables marketers to understand what makes their phone ring using call attribution, routing, and conversion rate...

Telemarketing Week: Why Telemarketing Isn't a Dirty Word - Mark Sullivan // CallRail 18.02.2019 17:33

This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail, which provides intuitive software that enables marketers to understand what makes their phone ring through, call attribution, routing, and conversion rate optimization services....

Career Day: Becoming a Forbes 30 under 30 - Jon Chang // IBM & NYU 15.02.2019 32:59

Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Jon Chang, Global Product Marketing Manager for IBM Watson Marketing. Jon is an up-and-comer in the marketing world recently named to Forbes 30 under 30 List for Marketing and Advertising, and he's also an Adjunct Faculty of Social Media...

Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct 14.02.2019 23:33

Today we finish our conversation with Mike Gunderson, President of Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry and how he ended up running a direct mail service business. In this episode, Mike walks us through some best practices in the direct mail industry and explains how his company evaluates their campaigns.   Show Notes Connect Wi...

Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct 13.02.2019 21:49

Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology: Direct Mail. Mike Gunderson is President of Gunderson Direct, which provides direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, Mike is going to give us an overview of the direct mail industry and&n...

B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate 12.02.2019 19:26

Today is the second part of our conversation with Scott Vaughan, CMO at Integrate, discussing one of the most debated facets of digital marketing: Channel Attribution. Integrate provides enterprise B2B companies with a software automation layer that ensures their customers get clean and intelligent data for their sales and marketing efforts. Aside from his current role at Integrate, Scott is a reg...

Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate 11.02.2019 25:36

Joining us today is Scott Vaughan, CMO at Integrate, to discuss one of the most debated facets of digital marketing - channel attribution. Integrate provides enterprise B2B companies with a software automation layer that ensures their customers get clean and intelligent data for their sales and marketing efforts. Aside from his current role at Integrate, Scott is a regular contributor for outlets...

Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting 08.02.2019 14:14

Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Snap! You Can Use SnapChat for Business", which is a best-selling book on Amazon. Her work has been featured on CNBC, Tech Crunch, and Huffington Post, and she's worked with big brands like Virgin Amer...

Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting [Rebroadcast] 07.02.2019 17:11

Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk...

How To Improve Gender Equality In The MarTech Industry - Christine Mortensen // Spark'd 06.02.2019 18:21

Today we continue our conversation with Christine Mortensen, Founder of Sprk'd, about the role that gender plays in the MarTech Industry. Sprk’d is a B2B-oriented digital marketing agency that helps companies create campaigns that not only resonate, but ultimately convert. Christine also created a Facebook group called ‘The Women in MarTech’ which has the goal of connecting like-minded professiona...

Women in MarTech Group (AKA: Ben Dances on the 3rd Rail) - Christine Mortensen // Sprk'd 05.02.2019 26:32

Today we speak with Christine Mortensen about the role that gender plays in the career of a marketer. Christine is the Founder of Sprk’d, which is a B2B-oriented digital marketing agency that brings deep expertise in three areas core to solving today’s marketing challenges: User Experience, Visual Design, and Content Marketing. Christine also created a Facebook group called ‘The Women in MarTech’...

Trends in the MarTech Landscape & MarTech Conference Topics - Scott Brinker // Third Door Media 04.02.2019 21:41

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, tec...

January Update: More Than 17,000 Downloads & A New Record 01.02.2019 9:37

In the last month's update, we've described the process for setting annual goals. So far, we have hit the ground running and we've got some big goals ahead of us. We've seen little over 17,000 downloads this month which is a new record for the MarTech podcast. Connect With:  The MarTech Podcast:  Email  //  Linkedin  //  Twitter Benjamin Shapiro:  Website  /...

Career Day: From Special Olympics Marketing to Agency Revenue Coaching -- Mark Evertz // Pedowitz Group 31.01.2019 38:57

Sponsored by  CallRail . Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Mark Evertz, Senior Revenue Marketing Coach at the Pedowitz Group, a company that helps you operationalize business accountability, digital tr...

Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger 30.01.2019 20:27

Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Su...

Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger 29.01.2019 20:54

CMO Week: Busting Taboos in the Personal Care Industry - Kelly Brezoczky From CMO Coaches 25.01.2019 42:33

Sponsored by  CMO Coaches . Today, in the final installment of CMO Week on the MarTech Pod, we talk with Kelly Brezoczky, who is Founder and Executive Director at Healthy Mature Living Foundation and Guest Lecturer at Stanford Byers Center for Biodesign. Prior to her current roles, Kelly was CEO at Butterfly Health and Marketing Director at Proctor & Gamble. Show Notes Connect With: Kelly...

CMO Week: The CMO Playbook For Changing Industries - Mike Linton From CMO Coaches 24.01.2019 38:24

Sponsored by  CMO Coaches . Today we continue our series of conversations with another great CMO to understand how they navigated their way up the corporate ladder to become one of the most prominent marketers in the world. Joining us for the fourth installment of CMO Week is Mike Linton from CMO Coaches. Mike is Enterprise Chief Marketing Officer at Farmers Insurance Group of Companies, and...

CMO Week: Becoming the CMO of Facebook - Gary Briggs From CMO Coaches 23.01.2019 44:07

Sponsored by  CMO Coaches . This week we're talking to five CMOs to understand how they've navigated their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us today for the third installment of CMO Week is one of my marketing role models, Gary Briggs. Gary is a Board Member at Petco and Etsy and the former Chief Marketing Officer at Facebook. Pr...

CMO Week: Finding The Joy In Marketing Banking, Insurance & Healthcare - Alan Gellman From CMO Coaches 22.01.2019 49:04

Sponsored by  CMO Coaches . This week we're talking to five CMOs to understand how they navigate their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us for the second installment of the CMO Week is Alan Gellman from CMO Coaches. Today we learn about the skills accumulated and the lessons learned from this great marketer throughout the various...

CMO Week: From Star Trek To Being Taco Bell's CMO - Kip Knight From CMO Coaches 21.01.2019 35:47

Sponsored by CMO Coaches . Joining us today for the first installment of CMO week is Kip Knight, Founder of CMO Coaches, which is a team of former CMO's who work with aspiring marketing leaders. In today's episode, we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career. In addition to founding CMO Coaches, Kip is also an op...

Career Day: From the Record Industry to a Female MarTech Exec -- Michelle Robbins 17.01.2019 32:38

Sponsored by  CallRail . Today we're going to discuss the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Michelle Robbins, a marketing technologist, analyst, data strategist, and software engineer. Prior to her current role in consulting, Michelle worked for companies such as the Third Door Media an...

Using the TedX platform to distribute ideas -- Marie Incontrera // TedX 16.01.2019 20:42

Today we're going to discuss how and why the TEDx platform is valuable for the distribution of ideas. Joining us is Marie Incontrera, Founder at Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy. Her clients include national best selling business authors, medical professionals, and science and wellness experts, and she's also the author of the book...

The Business of Marketing Ideas -- Marie Incontrera // TedX 15.01.2019 19:43

Today we're going to discuss the business of marketing ideas with Marie Incontrera, Founder of Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy firm. Incontrera Consulting's clients include national bestselling authors, medical professionals, and science and wellness experts. Marie is also the author of a book called "Spread Your Ideas - How To Bri...